GUSTAVO BENCID

**** ***** **.

Fort Lauderdale, FL 33331

954-***-****

acfahj@r.postjobfree.com

DIVISION PRESIDENT / GM -

VP OF BUSINESS DEVELOPMENT

Growth Strategies / Market Expansion /

Marketing / Sales / Channel Management /

Operations / Product Launches / Key Accounts /

Startups / VARs / International / VRM / CRM /

Solution Sales / Vertical Markets /

Award-winning record driving revenue, margin

and market share growth for telecom and

enterprise technology leaders. Devised game-

changing strategies to capture an edge in

competitive markets for Brightstar, Motorola

and Philips Consumer Communications. Beat

forecasts while opening new territories,

leading turnarounds, capturing key accounts,

increasing client satisfaction/retention and

launching successful new products. Directed

operations in 20 countries and managed P&L on

revenues to $300M. Can make a strong impact

by:

* Developing strategies to grow revenue &

profits in competitive markets

* Leveraging emerging technologies to seize

untapped opportunities

* Forging profitable strategic alliances and

channel partnerships

* Strengthening brand recognition and customer

loyalty

Education includes a BA degree in Economics

from Universidad Catolica Andre Bello

(Caracas, Venezuela), in addition to recent

professional development work at the Kellogg

School of Management, Northwestern University.

Hold a US Green Card. Fluent in Spanish and

Portuguese. Former Catcher for the Venezuelan

National Baseball Team.

SELECTED ACCOMPLISHMENTS

Grew Latin American startup from zero to $15M

in a year. Brightstar sought to enter the

enterprise/government space. Built an

ecosystem focusing on profitable strategic

partnerships. Offered customized solutions,

creating differentiation in a crowded space.

Rapidly ramped up sales to leading VARs, IT

integrators and cellular carriers.

Built a 15,000+ POS channel network. Seeking

to accelerate Latin America penetration,

positioned Brightstar at the center of a

powerful network of OEMs and carriers. Secured

strategic alliances with 100 key IT

integrators and their chains of distribution

partners. In less than a year, more than

tripled the firm's target of reaching 5,000

points of sale.

Beat sales targets by $120M following an M&A

deal. Motorola needed to capitalize new

markets/capabilities it obtained in acquiring

Symbol Inc. Developed an aggressive cross-

selling strategy, leveraging the market

position, resources and technology assets of

each partner. Eclipsed first-year targets by

66%, delivering $300M in revenue.

Turnaround boosts sales five-fold in only two

years. Motorola wanted to grow Latin American

sales. Reengineered the channel network.

Fostered a client-centered culture. Personally

visited all key partners in the region. Grew

market share 20 points to 75% and revenue from

$56M to $305M. Hit a single-year sales record

of 500,000 broadband radios.

Leveraged release of new technology to boost a

legacy product. Motorola was concerned that

the rollout of new digital broadband radios

might cannibalize existing analog sales.

Emphasizing the value to customers over time

of protecting their previous investment,

delivered a 28% jump in sales of the old

technology to 230,000 units per year.

Delivered record margins & market share.

Promoted to take over Motorola Venezuela unit.

Changed the rules of engagement, selling

directly into the telco/cell channel.

Negotiated a favorable revenue sharing

agreement with BellSouth subsidiary Telcel.

Captured a 50% market share and a 29% margin

while growing revenue by $250M.

CAREER HISTORY

VP & GM, $11B Brightstar Corp., 2010-Present.

Recruited to lead the Enterprise & Government

Services Division in 20 countries across Latin

America. Responsible for P&L on revenues to

$300M. Concurrently, launched and presently

expanding the Open Source Device Division,

directing sales, distribution channels and

procurement for the Americas.

Motorola, a leader in global mobile

telecommunications, 1999-2010. Roles include:

VP, Enterprise Mobility Solutions, 2009-2010.

Promoted to direct sales and service for Latin

America, generating $305M in annual revenues.

Drove dramatic gains in revenue, market share

and customer loyalty.

VP, Government & Commercial Markets, 2007-

2009. Directed Sales & Service for a 20-

country Latin American region. Drove $100M in

incremental revenue gains, building a dominant

channel network. Previously, Executive

Director, Latin America Key Accounts, 1999-

2007. Managed relationships with Telefonica,

TelCel and BellSouth.

General Manager & Board Member, Philips

Consumer Communications (PCC), 1997-1999.

Instrumental in startup of a $2.5B Royal

Philips Electronics and Lucent joint venture

in Venezuela. Grew sales from zero to $50M

while penetrating highly competitive emerging

markets. Built strategic alliances with

Verizon, BellSouth and America Movil.

Earlier: Sales Director, Cellstar Corp. and

Manager, Corporate Accounts, Citigroup.

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