Jennifer Philipps

865-***-****

acf96a@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Bilingual marketing professional with over 7 years of experience working with supermarkets, food retailers, mass-

merchandising and pharmaceutical industries. Expertise in retail marketing and merchandising, new business and product

development, promotions, product logistics and distribution, advertising, PR, and event organization. Supervised sales force

and retail teams. Innovator and achiever; results oriented executive. Proven ability to work and achieve under pressure.

PROFESSIONAL EXPERIENCE

ASOCIACION CONCIENCIA - www.conciencia.org Buenos Aires, Argentina 2014

Event Director / Marketing & Communications

Argentina’s largest and most reputable non-government organization focused on promoting schooling and active citizenship

by educating on democracy and justice, overcoming child labor, and empowering young students to finish High School.

Directed annual fundraiser gala for 1,000 guests along with an interdisciplinary team of staff professionals and volunteers.

Grew donations by 25% through the implementation of innovative “public recognition” activities.

Obtained 50 scholarships for Graduate High School Program from presidential candidates.

Grew active donor base from 15 to 450 donors.

SCHOLASTIC ARGENTINA - NASDAQ:SCHL - www.scholastic.com Buenos Aires, Argentina 2005-2006

Product Manager

Implemented marketing techniques at Scholastic Publishing Corporation to increase Scholastics’ presence in local schools;

raised awareness for Scholastic’s partnership with schools and teachers to build literacy and language ventures.

Defined offering and pricing strategy for educational materials sold through catalogs at English teaching schools to reinforce

customers’ perception of low pricing; encouraged catalog purchases and sourced surplus US books to maintain low prices.

Increased Scholastic’s penetration within English-speaking private schools and drove teacher inquires by implementing

incentive initiatives; grew customer retention by developing target-based reward programs aimed at teachers, students,

and classrooms.

Improved Pre-K catalog appeal and expanded target and selection to include self-help books; expanded reach to target

adults as key decision maker.

Obtained 10% volume savings and associated cost reduction by redesigning Pre-K catalog and sourcing new printer;

efficiencies attributed to optimized layout, which more fully leveraged space.

Drove higher, long-term, profit margins by establishing relationships with local publishing companies to distribute Spanish

books through catalogs to supplement Scholastic’s portfolio and support its market entry in Spanish language products.

GOURMET GURU - www.gourmetguru.com New York, NY 2003-2004

Sales and Marketing Manager

Food distribution company specialized in marketing and logistics of high quality domestic and imported gourmet products

serving the New York tri-state area.

Developed marketing and sales strategies for domestic and imported private label products to supermarket chains, delis and

restaurants; positioned Gourmet Guru as a company specializing in Organic and All-natural products.

Grew sales and distribution with key clients by 30% and increased shelf placement by successfully engaging store level

managers as part of the purchasing decision process; provided detailed product marketing sheets and samples to

strengthen store level knowledge of product line.

Turned around unprofitable accounts promoting client incentives for the purchase of discount items bundled with higher

margin SKUs.

Increase retail brand presence by developing marketing programs to generate retailer ad placements, sampling programs,

and volume discounts; developed sales content to incent internal sales staff.

Drove new businesses by developing marketing bundles for new supplier commitments.

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Jennifer Philipps – acf96a@r.postjobfree.com – 865-***-****

HIPERMERCADOS JUMBO / CENCOSUD - NYSE:CNCO - www.cencosud.com Buenos Aires, Argentina 2004-2005

Marketing Manager for New Business Units

Cencosud is a leading South American Retailer with operations in Chile, Argentina, Brazil, Peru and Colombia.

Developed innovative go-to-market strategies leading all commercial and marketing efforts within new business team unit.

Grew revenue 25% by developing targeted catalog and phone marketing programs; increased advertising, and developed

local community marketing programs; partnered with call center team to accomplish business objectives while managing a

$1 million budget.

Increased campaign revenue and improved client retention by developing a proprietary business warehouse application to

help maximize client marketing by channel; implemented software tool to assess product sales by category (in-store versus

phone) to identify opportunities to cross-sell premium priced products.

Identified operational efficiencies by conducting a merger integration analysis of Disco’s –competitor- business process;

analysis drove strategies to strengthen call center product knowledge and lower cost per ticket transaction, and identified

opportunities to generate synergies within the company’s web implementation.

Improved community profile by offering customized shopper services for blind and physically impaired clientele.

Mass Marketing, Marketing Associate Buenos Aires, Argentina 2001-2003

Reported to Head of Marketing and CEO; Led promotions, media, and managed promotional in-store staff.

Increased annual ticket revenue by implementing bi-monthly promotions with an estimated $1 million budget each.

Grew sales by over 300% for selected products and increased store traffic by designing and implementing successful TV

campaign (ads, game show); expanded customer base to include lower income sectors, which were underserved.

Grew brand perception by leading institutional PR campaigns with external agency and launched media campaigns to drive

awareness of seasonal events, sales and promotions.

Strengthened public image by designing community programs to benefit local populations, including donations, dietary

educational programs, and entertainment for children.

BURSON MARSTELLER – NASDAQ: WPPGY - www.Burson-Marsteller.com Buenos Aires, Argentina 1999-2001

Account Executive

Led public relations, events, marketing, and public affairs for WPP subsidiary.

Built healthcare brand awareness for Wyeth-Ayerst Laboratories, Schering, Glaxo-SmithKline, Aventis, Johnson & Johnson,

and the Pet Food Institute.

Drove media communications for key accounts. Established and implemented media communications campaigns for the

introduction of new products; authored press releases, tracked journalist relations, and coordinated promotional events.

Led strategic and tactical planning, and promotional events.

Developed community relations with arthritis account-related interest groups to encourage them to participate in

interviews with the media and generate interest in new treatments, to give journalists further insight on the illness and

patients. Media coverage enabled patients to negotiate with health coverage plans and increase coverage on new cutting-

edge treatments in chronic diseases.

Successfully turned around failing Uruguayan contraceptive account. Responsible for improving local client satisfaction to

prevent global account loss. Obtained publishing results and maintained a close relationship to satisfy customer’s high

expectations and revitalize relationship.

Handled crisis communications for health products account following airline accident. Built media case for our clients, and

assisted survivors in collecting timely payments from insurance companies.

EDUCATION

Master in Administration and Strategic Marketing (2001-2002)

UCES - Universidad de Ciencias Empresariales y Sociales - Buenos Aires, Argentina

Bachelor / Licenciatura in Political Science (1994 - 1998)

Iniciativa Foundation Merit Scholar

Universidad de San Andrés - Buenos Aires, Argentina

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