ROGERIO FONSECA

Cellular: +55-48-919*-****

acf8a6@r.postjobfree.com

ENGINEERING & TECHNICAL SALES CAREER SUMMARY

**-**** ************ ****** ********* in Engineering and Sales at Whirlpool, Serigraph, Pentair and Consulting.

SUMMARY OF QUALIFICATIONS

Dual citizenship, American and Brazilian

Tactical and Systemic visions in water treatment, plastic injection, automotive and appliance industry

Management of Business Unit and P&L, being responsible for Operations, Procurement, Customer Service,

Quality, Engineering, Marketing and Sales

Vast experience in merger, acquisitions and management of due diligences

Expertise in business development, custom tailored solutions and management of Action Plan and KPI s

Management of New Business and Key Accounts in the US, South America, Mexico and Caribbean

Management of strategic planning in Engineering, Sales and Marketing

Great success in team development and product training for Customers and Sales & Marketing teams

Knowledge in Engineering software modeling, JD Edwards, MS Projects, Minitab and MS Office

EDUCATION AND LANGUAGES

- Certified 6 Sigma Black Belt – Milwaukee School of Engineering – Milwaukee, WI / USA – 2007

- Associate degree in Business Administration - Universidade de Desenvolvimento de SC – Joinville / Brazil – 1993

- Bachelors in Mechanical Engineering – Universidade Federal de Santa Catarina – Florianopolis, SC / Brazil –

1990

- Fluent in English, Spanish and Portuguese

PROFISSIONAL EXPERIENCE

NOVELLU SOLUTONS 2013 - Present

Head of New Business Development – Joinville, Santa Catarina – Brazil

Report to the President and responsible for technical team building for tailored projects and process engineering. Manage

budget, tooling, prototyping and communicate project status with customers.

- Manage heat transfer team to switch from conventional cooling to No Frost, including management of math

data, thermal dynamics simulation and working prototype unit.

- Participation in the idea generation to reduce manufacturing cost and assembly of boat bench.

- Creation of showerhead and storage tank concepts as car accessory.

- Led marketing and design teams to create concept of water filtration counter top unit.

PENTAIR RESIDENTIAL FILTRATION 2005 - 2013

Technical Sales Manager for South America and Caribbean (2010 - 2013) – Chardon, OH – USA

Reported to the Global VP of Sales and Marketing with a team of 20 people being 18 in Brazil, 1 in Chile and 1 in

Mexico. Responsible for Sales in South America and Caribbean totaling USD 20 million.

- Active participation in the due diligence process for the acquisition of Hidro Filtros in Brazil in 2011.

Responsible for Operations, Purchasing, Customer Service, Quality, Engineering, Marketing and Sales.

- Creation of commercial strategies and introduction of new products in Brazil attaining an annual growth higher

than 20% post acquisition.

- Responsible to report to Upper Management sales growth and New Product Introduction on monthly basis.

- Participation in domestic and international trade shows.

Product Engineering Manager (2005 - 2010) – Chardon, OH – USA

Reported to the VP of Engineering for North America and responsible for a team with 8 engineers. Head of

Engineering and Process for pressure vessel tanks in North America, Mexico, India and China.

- Creation and responsible to launch automatic gravity fed dispensing equipment of ion exchange resin

and filtration media.

- Execution of technical training in the implementation of mineral tank manufacturing in Reynosa

(Mexico), Goa (India) and Suzhou (China).

- Introduction of quick connect in pressure vessels tanks

- Leadership in 6 Sigma projects on the design of GE filtration system and responsible to update GE

Kentucky plant.

SERIGRAPH, INC 1995 - 2005

Operations Manager (2003 - 2005) – Chihuahua, CH – Mexico

Reported to the VP of Marketing and Logistics for North America, leading a team of 120 employees and 20 temporary

workers in Chihuahua, Mexico. Responsible for Operations, Logistics, Quality, Engineering and HR totaling annual

sales of USD 8 million.

- Supplier of FORD automotive dashboards using just in time to Altec Visteon

- Active participation in the due diligence process for the acquisition of FAST in Chihuahua, Mexico in

2004 and responsible for Operations, Procurement, Distribution, Quality, Engineering and HR.

- Optimization of the inspection and assembly processes, attaining in 3 month a green supplier status

using proof of error (poka-yoke) methodology.

- Co-responsible for the implementation of ultra-sound assembly process of automotive dashboards.

In-Mold Engineering Manager (1995 - 2003) – West Bend, WI – USA

Report to the Director of Engineering for North America with a team of 5 engineers in West Bend, WI. Responsible for

the in-mold decorating team with annual sales of USD 3 million.

- Project, process and logistics leader for the in-mold components of Brastemp air conditioner.

- Design and implementation of peripherals for screen-printing machines yielding 50% improvement in

printing capacity and quality.

- Developed heat activated adhesive use to bound dissimilar plastic materials increasing new business

in USD 1.2 million.

- Developed process of hydroforming for Kyocera cell phones in San Diego, CA.

WHIRLPOOL S.A. 1990 - 1995

Upright Freezer Project Manager (1992 - 1995) – Joinville, SC – Brazil

Report to Product Engineering Manager with a team of 2 engineers and 6 technicians. Responsible for the up keeping of

the upright freezer and launching of new products, processes and components.

- Responsible for the design, agency approval and launch to market upright freezer with electronic

temperature control in Brazil and Argentina.

- Responsible for the approval of the upright at third part agencies domestic and abroad such as

Inmetro (Brasil), UL (USA), CE (Europa) and, CSA (Canada).

- Trainee engineer 1990 – 1992.

ADDITIONAL INFORMATION

- Awarded two years in a row best Pentair acquisition

- Participation in several Water Treatment seminars at WQA

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