KAREN VILLANUEVA

***** *. ******* ******, *** Antonio, Texas 78230 H: 210-***-**** C: 210-***-**** acf7o4@r.postjobfree.com

EXECUTIVE PROFILE

High-energy leader, driven to manage costs and establish strategic, partnerships and relationships with users, vendors and service providers. Innovative executive with solid creative management experience including visual strategy and full execution of brand management, marketing to 600+ unit retail environment. Offering outstanding presentation, communication and cross-functional team management experience, skilled in developing and motivating high performance teams.

SKILL HIGHLIGHTS

Brand Management

CORE ACCOMPLISHMENTS

PROFESSIONAL EXPERIENCE

04/2006 to 12/2013 Director of Marketing, Creative Services

Eye Care Centers of America - San Antonio, TX

Developed and directed creative strategy across all media platforms including broadcast, web, direct mail programs, in-store graphics, and internal selling tools. Approved $62 million Marketing invoices annually. Directly responsible for maintaining and planning budgets for all graphics, production and photo shoots, re-branding and new store kits, new capital display roll-outs and Public Relations sponsorships. Participated and advised on several committees including Go to Market team, Promotional, Cross Functional, New Store Openings,Re-branding, Research, etc. Awarded for spearheading and planning several media events including Associate Day Celebration, PGA Tour events, ADA sponsorships and honoring our CEO as the Man of Vision for the Prevent Blindness charity event. Directly managed an internal creative team as well as external agencies and partners to successfully accomplish Marketing goals, time-lines and budgets.

Creative execution across all media platforms

Visual strategy

Negotiation and purchasing

Staff development

Fixture and visual design

Re-branded and re-merchandised 600+ stores successfully. Recognized and awarded for leadership contributions in re-branding a 16 name organization to one national brand.

Managed all creative and visual strategy, including but not limited to television and radio spots, print advertising, in-store visuals and fixtures.

Spearheaded a multi-million dollar sponsorship with the PGA Tour

Launched a new interactive website.

Managed the creative services and brand management of opening 50-60 new stores a year including new major market openings with a multi-media approach including PR.

Designed and rolled out several new fixtures and displays to locations nationwide.

Public relations

Strategic market forecasting

Manage vendor and agency relationships

Event planning

Project Management

Promotional planning

07/2002 to 04/2006 Creative and Field Marketing Manager

Eye Care Centers of America - San Antonio, TX

Accountable for creative and production of a 48 week print program with up to 220 versions a week and broadcast program every 4-6 weeks. Spearheaded all print and broadcast shoots including choosing talent, wardrobe, frame fitting and script approvals. Responsible for working with agency and edit houses, time lines and meeting budgets. Developed and mentored the creative staff, internal cross functional team members and external partners.

08/2000 to 01/2001 Director of Marketing

Furniture Factory Warehouse and Texas Thrift Stores - San Antonio, TX

Designed and placed all print advertising Created promotional events for both the furniture and thrift store divisions. Wrote and produced all TV/RADIO spots with local production crews.

09/1994 to 10/1999 VP of Marketing

Solo Serve - San Antonio, TX

Managed all vendor relationships including producers, editors an animators Created a customer rewards program and the companies first customer database. Directed all aspects of the Marketing department with annual planning and go to market strategies.

02/1990 to 08/1994 Director of Advertising

Solo Serve - San Antonio, TX

Accountable for the Advertising and Sales Promotion budgets Created a cost-savings in-house photo studio and Central Copy Center Negotiated all newspaper contracts Worked directly with creative, PR and media placement agencies Wrote scripts for all Television, Radio and Muzak spots Directed the execution of a 52 week full color insert schedule Communicated all Display, promotional and POS instructions to the field

10/1984 to 01/1990 Assistant Director of Advertising

Solo Serve - San Antonio, TX

Accountable for supply and administration budgets Managed all ad placements direct with newspapers Developed staff including artists, typesetters, pressmen and clerical. Held weekly AD meetings with the President and GMM. Acted as Director of Advertising from 1989 - 1990 when the position was left unfilled.

EDUCATION

San Antonio College Broadcast Journalism Coursework in Graphic and Fine Arts Emphasis on writing, editing and publications Athletic Scholarship