Fran Rosario

**** **** ****

Coatesville, PA ****0

Cell 484-***-****

BACKGROUND SUMMARY

Extensive experience in sales, sales program development, management, strategic planning, marketing

plans, brand management and operations, as well as recruiting, hiring, and training for all these business

segments. I have always exceeded production goals whether personally or with a team. I have excellent

closing skills with a strong ability to teach others how to close. These experiences were developed while

working in corporate, small business, franchising and entrepreneurial venues.

NOTABLE ACCOMPLISHMENTS

• Created and currently lead a course that is offered by one of the world’s largest golf related

companies to their global network of golf fitness trainers: “How to Get New Golf Fitness Clients in

Your Door”. This particular course is one of the options these trainers can take toward their

annual required credits for golf fitness certification, and is considered the best information

available in the industry to grow a trainer’s golf fitness business. We have had physical therapists,

chiropractors and fitness professionals from all over the world in attendance.

• Confidential Company (Still employed here)

Created Sales and Marketing processes as well as the national training program to

teach these processes

Increased local company-owned store revenues from $65,000 annually in 2004 to

$410,000 annually in 2009

Increased national revenue from $980,000 in 2004 to $6,800,000 by 2009

Ultimately created standardization of business operations throughout the company by

training the entire network to follow the same sales, marketing, operations and

administrative procedures that I developed here at the home office, along with my

staff.

• Metropolitan Telecommunications Company

Expanded company from the region of New York City into the states of New Jersey

and Pennsylvania

• Xanadu International

Doubled the size of product distribution force from 2500 to 5000 distributors

• Federated Insurance (Commercial Insurance)

President’s Council Award

Keystoner Award (twice)

• Aamco Transmissions

Highest weekly revenue in franchisee’s history during first two months of employment

Consistent Top 40 National Weekly Sales Ranking (out of 750 locations)

• MILICO Insurance and Financial Services

#1 producing District Manager in the country three straight months. Sales numbers in

the first of these months are still the company’s record, to this day.

#1 producing Division Manager in the country two straight months before being

promoted to Regional Manager.

• Bilingual - Spanish

Fran Rosario Coatesville, PA 19320 Cell 484-***-**** (continued)

PROFESSIONAL EXPERIENCE

01/2004 – Present Company - Confidential

Vice President of Sales and Marketing

• Revamped entire Operations procedures for every franchise to follow.

• Created all new marketing activities and materials that increased flow of

new clients at every location.

• Created the company’s “duplicable” sales process so we can easily

measure each location’s success rate and be able to determine where they

might need the most help to improve

• Trained entire network on sales and marketing process resulting in a 14%

growth in royalties paid to franchisor, each of the last two years.

• Trained all franchisee employees in the “art of closing sales”.

• Responsible for interviewing and hiring any staff member needed for this

national office

• Consult franchisees on hiring practices for their locations

• Instrumental in the written development and implementation of our franchise

sales process which resulted in a 31% growth in new franchise locations

over in the last 36 months.

In summary, I oversee training, execution and accountability of the best

business practices for the national franchisor business as well as each

franchisee’s business.

10/1998 – 01/2004 Consultant – Sales and Marketing

Max Exchange

• Hired and trained sales representatives to sell Web services to

small businesses.

Metropolitan Telecommunications Company

Local and Long Distance phone service, as well as data, and other

telecommunications services.

• Recruitment, training and management of sales representatives

and office staff for outside B2B sales.

• Created and staffed the first satellite office away from the home

office in New York City, in Philadelphia, PA

Xanadu International Las Vegas, NV

• Doubled the size the product distribution force from 2500 to 5000

within a 24 month period.

• Developed a national training program for the product distributors

• Liaison between distributor and production divisions

• Created distributor compensation plan

• Established wholesale accounts and maintained wholesale client

relationships.

Fran Rosario Coatesville, PA 19320 Cell 484-***-**** (continued)

• Developed national marketing plan, which included performing

radio presentations designed to educate public of the benefits of

company products.

• Worked with school district in Illinois to create children's

educational program on the benefits of company products.

• Acted as a business development consultant to this company

from 10/1995 to 10/1997.

05/1986 - 10/1998 Sales and Sales Management

Federated Insurance Owatonna,

MN

Sales Representative

• Commercial Insurance Outside B2B Sales: Property & Casualty,

General Liability, Professional Liability, Environmental exposures,

Workers Compensation. Group Health, Individual Life and Disability

Insurance, and other personal lines coverage were other services we

offered to our commercial lines clients.

• Built relationships with primary C-level decision makers of

companies within our niche markets.

• Achieved company’s prestigious Presidents Counsel Award.

Aamco Transmissions Feasterville, PA

Center Manager

• Responsible for franchise location production as well as

coordination of services

• Generated highest revenue weeks in the center’s history within

my first two months of employment

.

MILICO Insurance and Financial Services Lansdale, PA

Regional Vice President

• Financial Services Sales

• Number one producing District manager in the country three straight

months

• Number one Division manager in the country for two months before

promoted to Regional Manager.

• Once promoted to Regional Vice President - managed 140 agents

(managers and sales representatives) throughout PA and NJ.

• Trained sales representatives and developed some into managers.

• Held weekly sales training classes for agents

EDUCATION

Kutztown University Kutztown, PA

Bachelor of Science

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