Rob Busboom

acf5bg@r.postjobfree.com

*** ******* ***. *********, ** 07090

Home: 908-***-**** Cell: 215-***-****

OBJECTIVE: To utilize my strong leadership and sales skill sets to secure a Sales position

where I can drive sales through planning, presentation and building customer relationships for

continued growth.

QUALIFIED BY:

Over 17 years with a growing Consumer Goods company, including nine years of professional

sales experience; five of which included direct customer interaction.

• New Product Introductions • Creation and Execution of Promotional Plans

• •

Customer Business Reviews Customer Service Coordination

EXPERIENCE/KEY RESULTS:

General Mills Corporation (7/1997 – Present)

Customer Account Manager II, Carlisle, PA (7/2007 – 12/2009 and 6/2010 – Present)

Responsibilities include leading General Mills Baking, Refrigerated Dough, Dry Meals and Frozen

businesses at Ahold USA in the Northeast. Development and implementation of customer and

consumer focused trade promotional programs, selling new products and Plan O Grams,

proactively developing and communicating all sales priorities and business opportunities that fit

and align with General Mills Corporate strategies.

• Managed a combined $8.5MM in Trade, and 3.0MM cases

• Successfully sold in 60 New Products

• Received General Mills 105 Club award in 2008 and 2011

Promotion Marketing Manager, Philadelphia, PA (1/2009 – 5/2010)

Creation and implementation of customer and consumer focused Marketing and Overlay

programs at Ahold USA, Delhaize and A&P in the Northeast Region. Partnered closely with

General Mills Special Pack division on the execution of custom boxes, display pallets and

shippers.

• Managed a consumer budget for the Northeast region of $2.5MM

• Executed largest General Mills Pink event at Ahold USA

Business Planning Manager, Philadelphia, PA/Atlanta, GA (12/2004 – 7/2007)

Partnered with our outside field reps to create and execute Sales plans for Delhaize USA. This

included Trade Spending, Promotional Flows and Distribution decision making. Developed new

item presentations, quarterly reviews, annual promotional presentations, monthly sell sheets for

General Mills Retail organization. Managed a team of 2 associates

• General Mills 105 Club 2006

Zone Administrative Financial Analyst, Minneapolis, MN (8/2002 – 11/2004)

Worked closely with General Mills Sales Vice Presidents and Region Directors to develop and

track personnel and spending budgets for Multiple General Mills sales Regions. This included

tracking Headcount, Travel and Entertainment Budgets and Company Car Expenses.

Customer Service Center, Minneapolis, MN (07/1997 - 7/2002)

Responsibilities included Order Management and VMI Management on Kroger and Safeway.

Created reporting on corporate case fill and on-time delivery. Trained new hires in the customer

service department.

• General Mills Eagle Award winner for Team implementation of SAP

Rob Busboom

acf5bg@r.postjobfree.com

401 Tremont Ave. Westfield, NJ 07090

Home: 908-***-**** Cell: 215-***-****

PROFESSIONAL SKILLS

Analytical

• Trained and experienced in accessing, developing, analyzing and presenting sales

marketing information based on, Nielsen. Also, experienced in category management,

assortment optimization, and aisle management projects.

Presentations

• Created and presented presentations for new item introductions, quarterly/annual

reviews, category management and promotional plans.

Personnel Management

• Have managed a team of business planning managers to support the field sales teams

Computer

• Trained and experienced in using the following computer software: Windows, Word,

Excel, Power Point, Outlook, SAP, AC Nielsen, EYC and RSI

EDUCATION:

The University of Nebraska, Lincoln

Bachelor of Business Administration, Major: Marketing, 1993

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