KATIE YU-FANG CHANG, MBA

Pasadena, CA ***** 408-***-**** acf3ps@r.postjobfree.com LinkedIn

EDUCATION

MBA in Marketing, Rady School of Management, University of California, San Diego, 2010-2012

Focus on Strategic Planning and Marketing Implementation

Rady Fellowship

BBA, International Business, Soochow University, 2002-2006

EXPERIENCE

MICHAEL GADDIS, J.D. REALTY GROUP Carlsbad, 2013 - 2014

Marketing Internship

Support marketing department in implementing a cross-channel integrated marketing plan

including social, email, event, direct marketing and search engine marketing strategies.

Coordinate social media contests to drive traffic to our multiple social media platforms

which resulted in 150% increase in social peer assets. Develop SEO optimized web content based on

keyword research.

Coordinate direct email marketing campaigns for various targets including partnership

recruitment, event promotion, and nurturing leads through sales funnels. Implemented email

marketing automation with autoresponders.

UNIVERSAL CONSENSUS Carlsbad, 2011- 2014

Marketing Specialist, Asia Pacific

Developed business relationships across the network of Chinese and American businesses

with the Asia Pacific Team.

Managed Chinese and American based social media such as Twitter, Facebook and Weibo to

develop a global brand awareness and increase traffic to our website.

Planned and coordinate with third-party partners to organize company presentations and

trade show.

Consulted with companies on how to negotiate and conduct business with Chinese partners.

SONY ONLINE ENTERTAINMENT San Diego, 2012- 2013

Quality Assurance Analyst

Communicated effectively between the internal departments based in San Diego and foreign

partners in China, Taiwan and Germany.

Consolidated internal departments' feedback and delivered it to Taiwanese game developers

regarding design concepts and American marketability for Dragon’s Prophet, a massively multiplayer

online role playing game released spring 2013.

GLOBAL ENERGY NETWORK INSTITUTE San Diego, 2012

Marketing Internship

Performed market research including customer segment analysis and competitor analysis to

develop business plan.

Compared competitors' pricing and our operating costs to develop cost-benefit analysis.

APEX ENGLISH GROUP Taipei, Taiwan, 2008-2010

Marketing Coordinator

Led a team responsible for gathering cost information to create a project budget and

analyzing competitors' pricing to formulate a competitive product pricing strategy which resulted in

15% more student recruiting.

Cooperated with sales team, public relations, and advertising team to execute direct email

marketing, event marketing, and community relations development to discover prospective customers

and interact with current customers as well.

Monitored the project spending and project process to ensure that it was executed as

expected.

Managed internet promotions, advertising, and press releases which resulted in 25% profit

growth in 2009.

COMPETENCIES

Skill: Social Media Management, Strategic Collaboration, Search Engine Optimization,

Email Marketing, Marketing Communications, Account Management, Project Management, Affiliate

Marketing

Computer: Microsoft Office, Adobe PhotoShop

Web Management: WordPress, Basecamp, GetResponse, HootSuite, OnlyWire, Basecamp

Language: Mandarin, Taiwanese

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