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Director of Marketing

Location:
Seattle, WA
Posted:
September 23, 2014

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Original resume on Jobvertise

Resume:

Ryan Davis

*** ******** ** #*** ( Seattle, WA ***09 ( Phone: 206-***-**** (

acf27d@r.postjobfree.com

Director of Marketing

Marketing management professional for a growing high tech company, with a

distinct ability in corporate brand strategy and effectively translating

business objectives into brand development goals and plans. Work style is

self-motivated, organized, thorough and high energy. Enjoy meeting goals

and keeping cross-functional teams on task and within a set time frame.

Proven leader and personable, with strong commitment to on-going

communication and consistent follow-up.

Professional Experience

Streambox, Inc, Seattle, WA - Streaming video technology hardware/software

provider for video centric organizations looking to utilize video over IP

applications.

Director of Marketing, 1/2009 to 4/2014

Responsible for developing corporate brand strategies in a manner that

includes multiple positioning and messaging platforms. Act as a central

point of contact for planning, development and implementation of

marketing strategies, marketing communications, and public relations

activities, both external and internal. Oversee online and print

advertising campaigns, direct/email campaigns, tradeshow management,

website development, partner/channel engagement, as well as maintaining

the overall appearance of Streambox brand in print and electronic

materials.

Accomplishments:

. Responsible for all website development, advertising, press releases,

tradeshow events, email and print campaigns, and social media engagement

. Increased web traffic 200% by designing and implementing SEO management

and related tools to track online metrics

. Performed extensive market research to develop event contacts and

marketing data

. Analyzed the aforementioned data to establish effective marketing

campaigns and event plans

. Oversaw the design and user interface of the Streambox App for iPhone and

Android

. Developed promotional materials including printed copies of marketing

collateral and datasheets, partner Streambox branding, online videos and

tutorials, and webinars

. Established and stayed within $500k advertising budgets and marketing

plans

. Performed marketing project scoping, planning, design, and

implementation. Monitored each phase to ensure adherence to original

objectives

. Negotiated contractual terms with clients and external vendors

. Managed the distribution of all press releases, media pitches,

publication articles, and other materials

. Tracked all trade show activity following strict budget

. Monitored the daily activity of marketing members, including full time

and part time. Verified progress and accomplishment of checkpoint

objectives within a given task

Ryan Davis Page 2 ( Phone: 206-***-****

Streambox, Inc, Seattle, WA - Streaming video technology hardware/software

provider for video centric organizations looking to utilize video over IP

applications.

Marketing Manager, 2/2008 to 1/2009

Provided a range of management services associated with the coordination of

marketing campaigns, events and tradeshows, and press relations. The

subsequently described skills have been highly practiced and perfected

within a professional-grade environment. Also, oversaw a marketing staff as

large as 8 to manage ad campaigns, market and promotional research, and

strategy development.

Accomplishments:

. Formulated and coordinated all marketing activity in conjunction with

internal/external staff

. Advised staff, management, and clients on factors affecting the

marketability of services

. Strategically selected effective trade shows for increasing company

visibility and profit

. Planned and managed events throughout the world, such as London,

Amsterdam, Moscow, NYC, etc.

. Analyzed operational quality, specifically as related to equipment usage

and inventory levels in order to determine areas of material loss and

suggesting corrective actions

. Monitored the daily activity of members of the marketing team, verifying

progress and accomplishment of checkpoint objectives

. Coordinated services with other marketing teams in the design of

interactive marketing tools

Marketing Project Manager, 12/2006 to 2/2008

Marketing Specialist, 2/2006 to 12/2006

[pic]

KBSG-FM, Seattle, WA - Oldies Radio Station

Promotions Coordinator, 7/2004 to 1/2006

Supervised 15 part-time street team employees as well as coordinated

station events. Responsibilities revolved around special event planning,

advertisement coordination, and other services for one of Seattle's top ten

radio stations. Effectively managed and developed marketing strategies that

positively impacted overall corporate image.

Accomplishments:

. Managed radio station services, ongoing events, and other elements

included within marketing campaigns and promotional materials.

. Researched and presented information regarding market data and radio

competitors

. Planned and developed a community-based event schedule for over 20 part

time employees

Technology

Software: Salesforce, Constant Contact, Google Adwords, Word Press, Drupal,

ACT, Adobe Creative Suite, Cision, Moz, Basecamp, MS Office

Education

university of washington, Seattle, WA

BA, Communication, 12/2003



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