ROBERT MORRIS

**** ***** **** ****, ******* Beach, FL 33437 acf1oa@r.postjobfree.com 908-***-****

SALES & MARKETING MANAGEMENT EXECUTIVE SUMMARY

Wholesale Retail Business Development

Key Account Management Customer Relationship Management

- Direct and Train National Sales Forces -

- Oversee Key Account Support Activities & Solve Complex Problems for large Matrix Operations -

Over 30 years of Sales & Marketing leadership effectively elevating operations and revenue to

new heights in very competitive wholesale and retail markets, meeting extremely demanding

delivery deadlines.

Designed creative market penetration strategies and marketing and sales revitalization efforts

working cross-functionally, simplifying complexity, providing velocity in inventory movement,

and trimming costs to build revenue streams, profits, and customer-focused operations.

Repeatedly tapped to conduct root-cause analysis and resolve critical challenges involving sales

team management, systems improvements, product quality enhancements, pricing strategies and

margins, contract compliance, and customer satisfaction improvements. Poised public speaker;

deliver extemporaneous presentations and prepared presentations.

Strong networker and consensus builder focused on customer relationship and senior key account

management for large corporate accounts, generating revenue volume of $10+ million annually.

Advocate, mentor and inspirer of sales teams that drive revenue growth. Teach sales techniques

focused on finessing the sale, as opposed to "selling the product." Advise sales teams how to

tailor sales by proactively listening to buyers' needs and developing proposals to meet buyers'

requirements as opposed to just “selling” a product without knowing clients true needs.

PROFESSIONAL EXPERIENCE

2011-present

Director of Sales

BeachBattles, LLC / Event TV International Boynton Beach, FL

Built a National Sales Force to secure potential sponsors for show

Personally responsible for raising working capital from both investors (ranging from business

owners to hedge fund companies).

Developed and maintain working relationships with Media Companies to promote the show to

their key clients that “fit” our shows demographic.

2007 - 2010

Sr. Sales Executive / Area Manager

Dale Carnegie Training Programs Wayne, NJ

Generated new business through internal leads, alumni network, outreach cold calling, and site

visitations. Trained and mentored internal sales staff.

Stimulated economic growth and increased annual revenue by $300,000 (personally generated

80% of all revenue).

Managed all existing new business with a retention rate exceeding 95%.

Marketed training programs to corporations and a wide range of individuals and organizations.

Designed marketing strategies to expand market share upward of 20% annually.

2003 - 2007

Vice President

Grubb & Ellis Commercial Real Estate, Fairfield, NJ

Developed and managed relationships in a defined geographical area.

Leased and sold commercial properties valued in excess of $30 million.

1998 - 2003

Vice President of Sales

Just the Girls New York, NY

Built new accounts and stirred new business in excess of $15 million focusing on corporate

accounts.

Conducted liaison with clients and built strong working relationships gaining repeat business.

Expanded markets to include target specialty stores as well as market accounts. Administered a

$250K marketing budget.

Established, recruited for, hired, trained, managed, and shaped a high performance National Sales

Team.

Integrated a consultative approach to sales management. Resolved conflicts between sales team

members and vendors.

Maximized account and brand profitability; identified and responded to new market

opportunities. Coordinated and served as a company representative at tradeshows.

Tracked deliveries of raw and retail materials worth millions of dollars - ensuring timely delivery

and compliance with contracts. Flew nationwide to warehouses and manufacturing sites, as well

as retail outlets, to ensure on-time delivery of products, and to analyze and resolve complex

problems.

Closely monitored delivery of a very large order preventing a $10 million cancellation order.

Quickly responded to the potentially late delivery by flying to the location and negotiating a

mutually agreeable solution to the problem. Gained credibility with the retailer and future orders.

1992 - 1998

Vice President of Sales & Merchandising

National Looms

Developed and maintained strategic relationships with major account retailers including GAP,

Banana Republic, the Limited, Express, and Motherhood Maternity, which included fabrics for

private label programs. Actively participated in designing and styling of new fabric lines.

Managed the National Sales Force.

Took control of a failing sales force, and transformed the team as unstoppable, driving gross

margins by more than 20%, generating an additional $3 million. Within 5 months, hired 4 new

sales reps in New York, and several field sales reps in Los Angeles and San Francisco, resulting

in doubling sales volume, lowering costs, and increasing gross margins for the company.

Represented the Company at public functions that varied in size, purpose, and audience such as

trade shows, specialized business associations, annual conventions, or invitational functions.

Conducted site visits to retail outlets in New York and other cities to review merchandising

displays and make recommendations for placement of garments for sale. Oversight leadership for

Quality Assurance and production control.

EDUCATION & PROFESSIONAL DEVELOPMENT

University of Miami, Miami, FL

Bachelors of Arts in Psychology, Minor in Philosophy

New York University, School of Business, New York, NY

Certification in Sales/Sales Management

Dale Carnegie Training / Certified in the Dale Carnegie Courses:

Effective Communication and Human Relations

Sales Advantage

High Impact Presentations

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