MAGGIE KELLY

**** ***** ***** ****. **

St. Petersburg, FL 33703

727-***-**** acf05t@r.postjobfree.com

PROFILE

Core areas of expertise: online marketing; market research; merchandising, data management; web

marketing; creative writing; graphic design; event planning; and product styling.

CAREER HISTORY

E Commerce Specialist/Blog Email Writer *ECentralStores 6/13 Present

Product Management Responsible for the management of inventory for 5 plus e stores including

maximizing SEO content, product information, images, and product specs. Additional responsibilities

include product planning, product launches, and analysis of data for the purpose of optimizing sales;

maximizing revenue and market opportunities; overseeing all areas of inventory upload, deletion of

discontinued products, and update pricing. Design, coordinate, schedule, and manage promotions, offers,

and mark down activity.

Marketing Provide monthly product spotlights and work with Creative Group to plan product rotating

banners; work with SEO Group to maximize SEO ranking; write category, product content within each

product including meta descriptions and image names; write SEO rich blogs, e blasts, engaging marketing

copy for web pages and other marketing materials.

Command Center Specialist * HSN 7/2011 6/2013

Responsible for the analysis and processing of Sales and Service reports; managing staffing levels

to ensure cost control; troubleshooting IT issues for sales and service agents; coordinating with

Telecom and IT Services during Quarterly Maintenance and system emergencies.

Customer Care Email/Live Chat Agent* HSN 4/2010–7/2011

Troubleshoot customer concerns and assist in resolving issues utilizing HSN.com, Email and Chat

solutions. Able to consistently exceed quality and Key Performance Indicators and time

management expectations.

Freelance Writer 04/2004–4/2010

National Clients: Florida Design, Robb Report Vacation Homes, Miami Home and Décor, Lawn

and Garden Retailer, Oyster Fashion Australia, ATV Rider.

Regional Clients: 850 Magazine, Florida Real Estate, Tampa Bay’s Best Magazine, Wedding and

Party Planning Magazine, City Smart Magazine, Tampa Bay Sun, Industry Magazine, Bibi

Magazine.

Marketing Specialist * Evergreen Printing * Pensacola, FL 2/2009–6/2009

Contracted to develop a new e commerce site and establish online marketing campaigns targeted for small

businesses and not for profit organizations. Responsible for setting up a comprehensive and dynamic

spreadsheet for the purpose of cost analysis and competitive price setting.

Marketing Coordinator * M Products, Inc. * Sarasota, Florida 12/2007 10/2008

Responsible for oversight and management of the SEO, SEM and email programs. Create, integrate and

implement cost effective online marketing programs utilizing search engines, email, paid advertising and

other online advertising methods. Test strategies for each marketing and communication method and

develop marketing plans across all marketing and sale channels.

Retail Sales Manager * M Gallery of Fine Art & Custom Framing * Sarasota, Florida 6/2007–

10/2008

Responsible for the day to day sales, operations, curatorial initiatives, and management of the gallery’s

$2.3M inventory, $250K budget, and support staff. Responsibilities include the research and acquisition of

new artists, education and cultivation of new, national markets, design of brochures and advertisements,

management of inventory through a computerized cataloguing system; and the initiation of an in house

consultation and installation service.

Art Gallery Manager * Alla Prima Fine Art * St. Petersburg, Florida 5/2005–6/2007

Responsible for the sales, management and marketing for the gallery including the coordination and

planning of the annual St. Petersburg’s “Paint the Town” regional art event.

Owner * Barbuilt Training and Nutrition * Coral Springs, Florida 1998–2004

Owner of a Private Personal Training business working primarily with an over 55 client population,

individuals would be evaluated for strength, flexibility and endurance and placed on appropriate

exerciseand nutrition programs with regular monitoring and mentoring.

Office Manager * WGBH Educational Foundation * Boston, Massachusetts 1994–1997

The World Radio News, A partnership of WGBH, BBC World, and PRI International. Responsible for the

start up of 20 international news offices and reporters, equipment, travel and permanent housing for BBC

and WGBH staff members. Liaison for WGBH, BBC and PRI administration. Required regular travel to

partner offices. Coordinated launch event with Royal British dignitaries aboard the Queen Elizabeth II.

Matching Gifts Coordinator * WGBH Educational Foundation * Boston, Massachusetts 1991–

1994

As fundraiser, worked with employer programs to increase employee donations. Coordinated volunteers for

live television broadcast events. Increased membership by 20% and increased revenue by 25%.

Ticket Sales Manager * Massachusetts Horticultural Society * Boston Massachusetts 1990

1991

Responsible for managing the corporate sales and group discount ticket programs for the New England

Spring Flower Show during the pre show period and managing the on location ticket office during the

Flower Show event.

Front of House Manager * Chamber Theatre Productions * Boston, Massachusetts 1988 1990

Responsible for managing ticket operations and audience attendance at more than 30 auditoriums and

theatres in the United States. Coordinated seating and audience transportation at local venues and worked

with box office staff to

ensure audience safety and security.

EDUCATION

Stonehill College, North Easton, Massachusetts: Bachelor of Arts degree 1987 in English.

ASSOCIATIONS

Marketing Chairman for the St. Petersburg Downtown Arts Association 2006 2007

SOFTWARE

POS: Magento; CLIC; MIVA; PDG Ecommerce

ADMINISTRATION: Excel; Microsoft Office, Microsoft Access

PUBLISHING: Word Press; Publisher, PowerPoint, PhotoShop; PageMaker

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