MICHAEL A. LOSEE

**** ****** **** *******, ** ***16

402-***-****

acey4o@r.postjobfree.com

Professional Summary

Versatile advertising professional with over 20 years of experience in agency and media

environments. Background includes extensive branding and account management expertise in

a variety of B2B and B2C categories including healthcare, finance, insurance, manufacturing,

recreation, economic development, tourism, education, technology and retail.

Excels in cementing client relationships, leading account teams to success, and developing

winning communications solutions. Demonstrates initiative, vision, and skillful execution of

brand strategy and marketing initiatives, resulting in a proven record of surpassing company

and client objectives.

Strengths include:

Brand strategy Integrated marketing

Account management Public speaking

Client acquisition and development Team leadership

Professional Experience

Director of Healthcare Marketing

Snitily Carr Advertising Agency, Lincoln, NE – 2010-present

Overview:

• Direct all operational initiatives for agency’s healthcare division including budgets, strategic

planning, account management, client acquisition and retention strategies.

• Lead all healthcare client acquisition pursuits including proposals, presentations, pitches,

industry speaking, client outreach, and strategic relationship marketing activities.

• Manage account teams and oversee new client strategy, branding initiatives, digital and

traditional campaigns, and projects to assure agency and client objectives are met.

• Establish and maintain key client relationships for business growth and account success.

• Collaborate with all agency departments and ownership to achieve overarching company

goals and objectives.

Key Healthcare Accounts:

• Catholic Health Initiatives of Nebraska, Saint Elizabeth Regional Medical Center, Nebraska

Heart Institute, Madonna Rehabilitation Hospital, Good Samaritan Hospital, Saint Francis

Medical Center, Health Connections, Avantas, and National Research Corporation.

Notable Accomplishments:

• Initiated and grew healthcare vertical to largest revenue category within the agency.

• Elected to State Healthcare Marketing Chairmanship and awarded speaking and leadership

roles at National Society for Healthcare Strategy and Market Development.

• Secured over one million dollars in public relations value for agency via speaking

engagements, media relations, industry engagement, and board activities.

• Led strategy and campaign implementation of State Department of Health and Human

Services account to accomplish landmark passage of Clean Indoor Air Act.

Account Executive / Marketing Manager

Snitily Carr Advertising Agency, Lincoln, NE – 2000-2010

Overview:

• Executed all activities associated with Account Executive, Account Supervisor, Account

Director, and Group Account Director roles and responsibilities.

• Led all business development activities for client acquisition in key industries including

healthcare, economic development, manufacturing, retail, recreation, sports, higher

education, technology, financial, and insurance.

• Managed account teams and coordinated client strategy, branding initiatives, integrated

campaigns and projects to assure agency and client objectives are met.

• Initiated and directed the implementation of core agency communications materials and

client acquisition and retention strategies.

• Established and maintained key client relationships for account growth and success.

Key Accounts:

• Goodyear, adidas, Gallup, Nebraska Health and Human Services, Allstate, Cornhusker

Bank, Colorado Rockies, New York Yankees, Florida State University, Cabela’s, Nebraska

Department of Economic Development, and Woodmen of the World.

Notable Accomplishments:

• Generated top percentage of active accounts within the agency.

• Maintained highest account retention rate across all agency categories.

• Initiated and assisted in development of agency strategic business plan resulting in a new

model that has accounted for 25% increase in agency growth.

Internet Advertising Manager

Cox Communications, Omaha, NE – 1998-2000

Overview:

• Directed all advertising sales initiatives of digital media products.

• Managed sales team to exceed department revenue objectives.

• Trained and managed account executives and digital support teams.

Key Industries:

• Automotive, Real Estate, Financial, Retail, Restaurant, Employment, Healthcare.

Notable Accomplishments:

• Obtained highest profitability level among all national divisions.

• Established first digital marketing program within the regional division.

Advertising Account Executive

Time Warner Communications, Lincoln, NE – 1992-1998

Overview:

• Managed business development activities for cable network advertising.

• Created and managed network promotions, packaging and sale strategies.

• Provided training on Nielsen and market segment research programs.

Key Industries:

• Automotive, Recreation, Real Estate, Financial, Retail, Restaurant, Healthcare.

Notable Accomplishments:

• Surpassed all quarterly and annual revenue targets.

• Developed new revenue streams with initiation and development of local sports program

and company website.

Advertising Account Executive

Omaha World-Herald, Omaha, NE – 1988-1991

Overview:

• Managed business development activities for newspaper advertising.

• Developed marketing strategies, client proposals and presentations.

• Established and initiated co-op advertising programs for clients.

Key Industries:

• Automotive, Real Estate, Employment.

Notable Accomplishments:

• Grew division territory from smallest revenue producer to largest.

• Surpassed all quarterly and annual revenue targets.

Education

Master of Arts in Mass Communications

Emphasis in Interactive Marketing

University of Nebraska-Lincoln – May 2002

Bachelor of Journalism in Advertising

Minors: Marketing, English and Economics

University of Nebraska-Lincoln – May 1988

Professional Activities and Associations

Nebraska Healthcare Marketers Board of Directors – Vice President, President Elect

Nebraska Department of Health and Human Services Board of Pharmacy – Public Member,

Secretary, Vice Chair

Society of Healthcare Strategy and Market Development – Digital Task Force Board,

conference presenter

Safe Kids Coalition – Board of Directors

Lancaster County Health Department Diabetes Prevention Program – Steering Committee

Healthcare Marketing Associations – Iowa, Kansas, South Dakota, Kansas City

Owner/Publisher – High school sports magazine and website

Substance Abuse Action Coalition – Steering Committee

Guest lecturer and presenter – Universities and professional associations

Honors and Awards

Award of Appreciation – Central College Health Association, 2012

Outstanding Performance Award – Snitily Carr, 2001, 2002, 2004, 2005

Award of Service – Lancaster County Health Department, 2004

President Award for Public Service – HBAL, 1996

Outstanding Sales Achievement Award – Omaha World-Herald, 1990,1991

Outstanding Public Speaking Award – Omaha World-Herald, 1991

Practitioner and Presentation Experience

American Advertising Association

American Marketing Association

Boston University School of Public Health

Central College Health Association

Chambers of Commerce – Omaha, Lincoln, Columbus

Doane College

Institute of Food Technologists

International Association of Business Communicators

Mid-America Cable Association

Mid-America Telcom Showcase & Seminar

Missouri Telecommunications Association

Minnesota Telecommunications Association

Nebraska Hospital Association

Nebraska Telecommunications Association

Public Health Association of Nebraska

University of Nebraska-Lincoln

Wayne State College

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