NUNO BAPTISTA MIRANDA

***** ******* ******, ******* *****

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MARKETING MANAGER

Innovative marketing manager with 12 years of experience in global brand

and portfolio development for leading companies such as L'Oreal and Sovena.

Extensive history driving brand growth in global markets, with experience

in Europe, Africa, and Latin America. Able to deliver creative marketing

strategies targeted to key demographics. Utilize consumer research and

market analysis to ensure competitive positioning and market share. Skilled

at developing advertising, promotional, and packaging campaigns that

capture awareness. In-depth knowledge of social media and online marketing

as tools for consumer targeting. Multilingual - fluent in English, Spanish,

and Portuguese. Authorized to work in the U.S. without sponsorship on an L2

Visa with an EAD.

CORE COMPETENCIES

. Brand Portfolio Strategy & Management

. Advertising, Promotions & Packaging

. Innovation

. Relationship Building & Influencing

. International Market Penetration & Localization

. Regulatory Compliance & Legal Matters

. Product Development & Launch

. Brand Positioning

. Sales & Marketing Team Leadership

. Above-the-Line & Below-the-Line Campaigns

. Staff Coaching, Mentorship & Motivation

. Budget Management

CAREER HISTORY

Marketing Manager, Latin America - Sovena

2009-2014

Senior Brand Manager, International Markets - Sovena

2006-2009

Senior Brand Manager - L'Oreal

2004-2006

Brand Manager - L'Oreal

2002-2004

PROFESSIONAL EXPERIENCE

SOVENA, Sao Paulo, Brazil & Lisbon, Portugal

2006-2014

Marketing Manager, Latin America (2009-2014)

Directed all market branding activities, strategies, and operations for

this E1 billion top global leader in olive oil products. Managed above-the-

line, below-the-line, and PR campaigns. Worked with Bunge, the importer and

distributor, on sales, logistics, and client negotiations. Supervised one

administrative and operational team member.

Selected Achievements:

. Boosted market share from 3% to 12%, rising from 1,500t to 10,000t, while

increasing gross margin per ton by re-launching the brand and

implementing a consumer-focused strategy.

. Elevated market awareness from 38% to 74% between 2008 and 2013, with

preference rising from 1% to 14%.

. Launched revolutionary online, mobile, and social media strategies,

including building Andorinha - which sells only in Brazil - into the 2nd

largest fan community of all global olive oil brands.

. Attained the 4th highest interaction rates on Facebook for all FMCG

brands in Brazil.

. Differentiated Andorinha from other products by launching the "pop up"

pourer, a breakthrough that allowed consumers to control pour. Gained an

exclusive supplier agreement to prevent competitor copies.

. Improved brand accessibility for Brazilian customers by developing a

character that was featured on a major television show.

. Guided the company to win the 2010 DBA award in the UK for Andorinha

packaging, and the 2012 Golden Lamp advertisement award for the Andorinha

campaign.

Senior Product Manager, International Markets (2006-2009)

Led brand development for Andorinha in Brazil, Hacendado in Spain, and the

Pastorinha Composto product in Africa. Oversaw marketing, social media,

events, campaign management, social media, logistics, and negotiations.

Collaborated with the brand owner of Hacendado, Mercadona, to recommend a

brand marketing structure. Conducted monthly sales and competitor analyses.

NUNO BAPTISTA MIRANDA

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SOVENA, continued:

Selected Achievements:

. Directed launch of the new Pastorinha hybrid seed oil / olive oil product

in the African market, centered on Angola - establishing a new market

segment and generating new sales for the portfolio.

. Built the Composto product to account for 12% of total portfolio sales

volume for Africa.

. Delivered market growth at 200% the standard market rate for the

Andorinha brand in Brazil, resulting in higher market capture and

consumer relevance.

. Built Hacendado into the #1 brand in the Spanish market, gaining a

dominant market position in the largest producer market of olive oil in

the world via a unique commercial strategy and major marketing

initiative.

. Transformed Hacendado from a standard private label brand to a premium

brand with a strong price point and competitive value.

. Partnered with Mercadona to successfully boost distribution for

Hacendado.

L'OREAL, Lisbon, Portugal

2002-2006

Senior Product Manager (2004-2006)

Managed product positioning, marketing, and branding for Dermo Expertise,

Portugal's top skincare brand. Spearheaded the launch of Men Expert in

Portugal. Coordinated above-the-line campaigns, directing major market

activities in TV, press, and outdoor marketing. Managed below-the-line

activities, involved in POS materials development and implementation.

Collaborated with POS promoters to orchestrate product trials. Directed all

product launches, product packaging translation, and approval. Prepared

sales forecasts, communicating with sales, logistics, and budget teams as

needed. Supervised one junior product manager.

Selected Achievements:

. Drove a revolutionary expansion into products for the male market by

spearheading launch of Men Expert - transforming a major investment into

a highly successful new revenue stream with massive media coverage.

. Introduced the first internal launch campaign for the Men Expert product

line, featuring elevator decorations, personal messages, gifts, and more.

. Raised the brand standard for Dermo Expertise, Portugal's market leader

in skin care, through re-packaging.

. Increased brand visibility for Dermo Expertise while improving perception

as a premium brand by designing an innovative new shelf display.

Product Manager (2002-2004)

Planned and directed launch of Body Expertise and Solar Expertise, two new

L'Oreal brands. Executed market entry strategies and campaigns.

Selected Achievements:

. Instrumental in positioning the Portugal market for Solar Expertise as

the highest in Europe on launch, with 10% market share within a year.

. Leveraged proactive, competitive strategies to gain an advantage for the

Solar Expertise launch, combined with branding that focused on the

innovative, industry-first product features.

. Grew market share for Body Expertise, gaining a #2 position in the body

skincare market within 2 years through launch and communication of high-

value products such as Perfect Slim and Stretchmark Corrector.

. Improved product differentiation and reinforced branding via a product

sleever for Body Expertise, which repeated a powerful image consistent

with the above-the-line campaign. Practice adopted internationally.

FORMAL EDUCATION

Master of Economics

Nova School of Business & Economics, Lisbon, Portugal

Also enrolled in a 6-month exchange program in the Czech Republic. Details

on request.

LANGUAGE SKILLS

. English

. Spanish

. Portuguese

Contact this candidate