PATRICIA SCLAFANI

**** ******* ****** 941-***-**** / cell

Apopka, Fl 32703 aces6b@r.postjobfree.com

SALES AND MARKETING

I am a self-motivated and well-qualified professional with a strong commitment and the proven ability to drive sales

and contribute directly to the bottom line. Possess solid work ethic with high level of integrity and confidentiality.

Strong qualifications acquired from many years in diverse areas of retail operations, marketing communications, PR,

advertising, event planning, resource allocation and management. Utilize strong creative and design background to

develop functional projects from inception to implementation. I am available for travel for consulting, training,

business development and product development as well.

CAREER BACKGROUND

Entrepreneur who grew businesses from start-up, Increased sales year-over-year through effective business planning,

creative sales techniques, and innovative marketing. My positions have all required extraordinary management skills,

analytical thinking, thoughtful prioritizing, creativity, and resourcefulness. Thrives in fast-paced environment with

the unique ability to focus on the big picture without losing sight of the details while maintaining focus on achieving

bottom-line results

Effective market strategist capable of negotiating all levels of marketing promotions.

Created marketing presentations and demo products for multiple exhibitions at numerous shows; developed

highly effective sales approach that emphasizes personal service, consumer education, and relationship

building.

Highly adept at identifying business opportunities and implementing successful plans to improve profit

contributions and deliver quality products and services.

Computer proficiency: MS Office Suite. PowerPoint, Excel, QuickBooks Pro, Photoshop, Merchandising,

and POS software.

Account Executive - Clear Channel Media & Entertainment

June 2013- April 2014

Owner/Partner

1992 to 2013 Fantasies of Port Charlotte Inc.

1994 to 2012 Fantasies of Venice Inc.

1996 to 2007 Mystiques of Sarasota Inc.

HIGHLIGHTS

Team leader able to motivate diverse individuals to deliver peak performance and efficiency.

Understanding of local markets, customers, and competitors in order to target needs and drive sales.

Ability to grow the business and find new revenue opportunities over time, as well as create productive, long-

term customer relationships.

Exceptional ability to push self & others to excel and execute in a fast-paced dynamic environment.

Ability to make business and people decisions, while creating positive energy in the face of challenges.

Ability to balance data analytics, problem solving.

Flexible and creative, with an ability to handle stress, deadlines, and financial pressures.

Exceeded excellent customer service targets by communicating product knowledge in a way that caters to a

diverse clientele.

EDUCATION

Florida Real Estate License

AA degree, Edison Community College, Florida

Numerous sales courses, product knowledge seminars

Contact this candidate