Thomas D. Geonnotti

*** ******** ****

Bellmawr, New Jersey 08031

Cell # 856-***-****

acepwy@r.postjobfree.com

SUMMARY:

Experienced sales, marketing and advertising management professional with expertise in the newspaper

publishing and advertising industries. Strengths include the leadership ability to recruit, train and manage

successful direct sales force and marketing personnel in the presentation and sale of print and digital

advertising solutions. Excellent interpersonal skills and results driven nature contributed to a proven track

record of success in the development of mutually beneficial, long term customer and trade relationships

between Fortune 500 newspaper chains and major national and local advertisers. The innate ability to

quickly ascertain and successfully marry an organization’s business goals and product lines with that of its

customers, has resulted in routinely exceeding customer expectations and achieving record breaking

revenue.

PROFESSIONAL EXPERIENCE:

DelValMedia Company July 2012- Present

Marlton NJ

Advertising Account Executive

Responsible for handling existing clients and developing new clients for their advertising and promotional

needs in our business publication South Jersey Biz. Clients are in the business to business category and

contacts are generally Marketing Vice Presidents, General Managers, and at times CEO’s.

The position requires understanding client’s promotional needs and ad design to match those needs with

appropriate advertising message.

South Jersey Media Company September 2011 - June 2012

Woodbury, NJ

Advertising Director

• Responsible for overseeing print & digital advertising sales revenue, as well as training and

leading an outside sales staff of 16 sales representatives, advertising sales assistants and

advertising graphic artists

• Print products included The Gloucester County Times, Today's Sunbeam/Salem County, The News

of Cumberland County, and The Washington Township Times

• Digital Products included advertising sales on NJ.com involving county impression programs,

search programs on the Google Network, extended reach, custom impression campaigns,

behavioral targeting, and auto inventory programs

Philadelphia Media Network October 2010 - May 2011

Philadelphia, PA

(The Philadelphia Inquirer, Daily News & Philly.com newly acquired from Philadelphia Media

Holdings)

Director of Classified Automotive Advertising

• Recruited, trained and managed a sales team of 7 professionals in the sale of classified automotive

advertising to both new and used car dealerships in the Philadelphia and New Jersey markets

• Direct responsibility of an $11MM sales budget of print and on-line advertising products

Thomas D. Geonnotti Page 2

Philadelphia Media Holdings March 2006 – October 2010

Philadelphia, PA

(The Philadelphia Inquirer, Daily News & Philly.com)

Vice President of Regional Advertising

• Responsible for all aspects of retail and classified advertising, servicing customers in the entire

Philadelphia/New Jersey region

• Recruited, trained and managed a sales staff of approximately 144 professionals

• Responsible for advertising revenues of $60MM

• Served on the newspaper and website Operating Committees

Courier-Post (A Gannett Newspaper) January 2000 - March 2006

Cherry Hill, NJ

Advertising Director

• Managed a staff of 85 advertising and marketing professionals

• Responsible for the creation and attainment of the newspaper’s revenue budget

• Recruited, trained and coached all sales staff

• Achieved the highest revenue producing year in the history of the newspaper, exceeding $61MM

in sales.

• Served on the newspaper’s Operating Committee

Lansdale Reporter (A Gannett Newspaper) August 1990 - January 2000

Lansdale, PA

Advertising Director

• Managed a staff of 30 retail and classified advertising sales professionals

• Responsible for all advertising revenues for the newspaper

• Recruited, trained and directly supervised all sales staff

• Responsible for calling on major accounts

• Served on the newspaper’s Operating Committee

Bridgewater Courier News (A Gannett Newspaper) August 1989 – August 1990

Bridgewater, NJ

Advertising Director

• Managed entire Advertising Department including a staff of 40 sales professionals

• Responsible for calling on all major accounts.

• Direct responsibility for advertising revenues of $12MM

Thomas D. Geonnotti Page 3

The Philadelphia Inquirer & Daily News February 1977 - July 1989

Philadelphia, PA

Retail Advertising Manager

• Joined The Philadelphia Inquirer after graduating from Rutgers University and held various

advertising sales positions until being promoted to Retail Advertising Manager

• Responsible for all full run advertising customers in The Philadelphia Inquirer & Daily News, as

well as the sale executives who serviced these accounts

EDUCATION:

Rutgers University, Camden, NJ - B.A. in Accounting and Marketing

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