Elaine Corso

*** **** **. *********, *** York ***68

acepfi@r.postjobfree.com

516-***-****

Summary of Qualifications

Over 15 years of marketing experience at Fortune 500 companies, small business start-ups and not-for-profits, consistently increasing revenue and decreasing costs. Skilled in effective marketing communications, public relations, special events, fundraising, SEO, business partnership development, sales, team building and mentoring. Proven ability to design highly effective traditional and digital marketing messages. Experienced presenter and public speaker.

Marketing Communications PR Strategy Product Promotion & Launch Business Development

Media Relations Fundraising Event Planning Social Media

Internal Communications Corporate Presentations

Professional Experience

V. P. of Marketing

Laffey Fine Homes Realty, Greenvale, NY 3/2013 - Present

• Responsible for planning, development and implementation of all of the organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.

• Oversee development and implementation of support materials and services for 15 offices in the area of marketing, communications and public relations

• Direct the efforts of the marketing, communications and public relations staff and coordinate at the strategic and tactical levels with the other functions of the organization

• Lead and manage direct marketing, public relations, advertising, online marketing, event marketing and internal creative services

• Analyze and conduct market research to determine competitiveness

Marketing Communications Consultant

emc2 Marketing Communications, LLC, Huntington, NY 7/2004 - 3/2013

• Provided marketing communications and public relations consulting services, including planning and strategy, digital marketing, media relations, publications, brand and identity management, development communications and special projects

• Collaborated with corporations and agencies to create and activate integrated marketing and promotional activities to grow business, drive awareness and showcase properties and services

• Demonstrated expertise in addressing B2B and B2C challenges with a comprehensive array of marketing tools and approaches including CRM, SEO, PR, special events, advertising, collateral, internal/external sales incentives/promotions and communications

• Increased majority of clients ROI by 25% via mar-com and public relations campaigns

• Led communication planning sessions with clients and provided ongoing communication support

• Event Planning; established budgets, viewed locations and venues, coordinated event logistics

Interim Director of Communications

Portledge School, Locust Valley, NY 10/2003 - 8/2004

• Implemented creative and innovative leadership in the development and implementation of the strategic plan for communications for the school via interviews, research, and written news releases, articles, annual report, newsletters, web content, and feature stories to local and national media

• Guided the public relations and promotion efforts to internal and external school constituencies, served as school spokesperson for all media contacts

• Saved institution 20% while overseeing budgets for the communications department

• Key participant in $2 million capital campaign structuring

• Planned, budgeted and managed all special events including the annual gala event, board meetings and golf tournaments, negotiated with vendors, supervised and recruited all volunteers

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Elaine Corso - Resume

acepfi@r.postjobfree.com

516-***-****

Communications Manager

1-800-flowers, Carle Place, NY 1/2001 - 10/2003

• Planned and executed worldwide media communications activities; media relations, crisis management, employee communications, community relations, financial/industry press

• Guided strategy and execution of high-profile marketing, corporate and internal communications, and investor relation’s initiatives to support post-IPO

• Developed speeches and presentations for CEO and other senior executives, positioned spokespersons, including self, as speakers at key media /industry events

• Arranged and directed all special events ranging from small dinners and media events to speaking ops for the CEO and the annual conference

Marketing Manager

Delta Funding Corp., Woodbury, NY 3/1998 - 1/2001

• Managed staff regarding print development, collateral materials, trade shows, media buying and planning, sales promotions, and direct mail

• Developed and supervised marketing copy and presentation materials for 4 newsletters, special projects and advertising agencies

• Saved the organization an average of 25% while negotiating and executing marketing contracts/ budget development

• Established strategic relationships for extending media exposure in the community, which resulted in 40% increase in ROI in broker program

Director of Special Events

Suffolk County Vanderbilt Museum, Centerport, NY 4/1994 - 2/1998

• Developed and created numerous programs and events, from children's educational programs to annual fundraising events

• Collaborated with the Executive Director on grant proposal writing, planning studies, assessing potential fund-raising ideas and creating a planned-giving program

• Played integral role in positioning the museum to receive re-accreditation which resulted in $350,000 of increased funds for museum

Education

NYU, Stern School of Business, New York, NY

• E-commerce

University of Arizona, Tucson, AZ

• BA/Marketing

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