Juan Carlos Mejía G.

**** ********* ******* #***, ***** FL 33138

Phone #407-***-****, E-mail: acep8j@r.postjobfree.com

SUMMARY

Bilingual Digital Marketing & Advertising Manager with extensive experience directing cross-functional

teams to deliver highly interactive and engaging online media products and advertising campaigns.

Professional experience includes e-commerce, sales, business development, brand management, digital

animation, user-centric web design, business requirements gathering, and online marketing strategy.

PROFESSIONAL EXPERIENCE

113 Ideas Digital Marketing Manager 01/10-present

Cali-Colombia-Miami FL

Responsible for developing web strategies, social media, branding, handling accounts and their respective

support teams. Proven expertise in all phases of new product launch, from creation, development,

implementation and final post campaign analysis.

• Responsible for creation, development and implementation of all online and traditional marketing

programs for 113 Ideas accounts.

• Responsible for proposal responses and client acquisitions that saw increased sales volume and

number of prestigious clients, such as Colgate Colombia brands.

• Responsible for sales process and staff that saw increase in sales by 35% in 2013.

• Directed strategic plan and managed execution for http://ventaprofesionalcolgate.com achieving

$250.000+ sales in 3 months.

• Manages internal initiatives to reduce costs by 15%.

• Subject matter expert in how SEM, SMM, design, social media and business intelligence tools

influence success in online and digital marketing campaigns.

Moxie Interactive Project Manager/Producer 2009

Atlanta, GA, USA

Managed a team of designers and developers for websites, business commercials, and animations built in

Flash/After Effects. Moxie Interactive is a full-service interactive agency that is constantly pioneering the way

digital marketing is created and implemented.

• Routinely develop project plans and schedules, along with coordination of business requirements and

technical specification gathering for VDC (Verizon Development Community)

• Responsible for the management of the digital repository / archive of media files.

• Monitor quality assurance standards and processes.

• Monitor quality for Spanish content of the Verizon campaign for the 2009 Latin Grammy Awards.

Sagepath Inc Project Manager 2008

Atlanta, GA, USA

Worked directly with agency-side, client services director to develop strategic business plans and managed

tactical team for implementation following predetermined time and budget constraints ($250.000 US).

• Accountable for delivering business-focused, web-based solutions for NAPA Online, NAPA PROLink,

and content migration for NAPA en Español

• Provided supplemental @KO (Coke Intranet) support in terms of project management, content

migration, scheduling and migrating the content of 42 worldwide intranets into one using Agile

methodology.

• Archived and created catalog of all feature stories and graphic

Account Manager 2004 –2007

Famous Frames Digital

Culver City, CA, USA

Managed a nationwide team of 120 graphic artists that includes animators, programmers, and designers for

the development of 2D/3D animation, movie pre-visualizations, videogames, and Web sites. Nurtured multiple

client-vendor relationship along with project management methodologies, including oversight into scope,

budgeting, and risk management to deliver projects on time and within budget.

• Initiated contact with a new Hispanic Market in Los Angeles and built a solid relationship with 90% of

the local Hispanic advertising agencies across the California, Texas, and Florida.

• Accountable for delivering web-based solutions for www.barbiegirls.com ( with Studiocom LA),

www.upshot.com, www.ffmi.com, www.samsung.com –This list includes micro sites creation,

banners, and games in flash.

• In 2006, increased digital services sales by 25%

• Renegotiated vendor contracts, effectively reducing costs by 35%

• Producer of award-winning presentation for Famous Frames Mobile Interactive at the 2007 "Best of

Show" Mobile Entertainment Hollywood Forum

Twentieth Century Fox International Account Manager for 1999 -

Santa Monica, CA, USA Europe & Latin America 2003

Supervised the creation and distribution of broadcast elements for all Twentieth Century Fox filmed-

entertainment products in Latin America, the Caribbean, and European territories.

• Managed the creation of foreign languages tracks

• Coordinated with clients as Canal +, RAI, Televisa, National Geographic and laboratories for on-time

delivery of broadcast assets

• Built and improved long-term professional relationships across Latin America and Europe

• Managed 3MM to $5 MM contracts fulfillment with clients.

• Provided support to sales teams, leading to increased business and stronger relationships

• Addressed and resolved issues in an effective, yet diplomatic, manner.

Twentieth Century Fox International Account Coordinator 1996

Santa Monica, CA, USA -1999

Coordinated the development and distribution of broadcast elements for Twentieth Century Fox, New World

Entertainment and MTM series, features, and specials in Latin America and the Caribbean.

EDUCATION

Emory University, Atlanta,- Web development Principles and Practices- 2008.

University of California (UCLA), Los Angeles: Portuguese language, 2001-2002

University of California (UCLA), Los Angeles: Professional Desing Marketing Certificate, 1998-2000

University of California (UCLA), Los Angeles: Marketing in the Latino Market, 1998

Universidad del Valle, Colombia, South America: Bachelors of Arts, Communications, 1995

ACTIVITIES & INTERESTS

Bilingual (Spanish-English), bicultural, and familiar with Portuguese

Advanced knowledge of Microsoft Office Suite and MS Project.

Intermediate experience with Flash, Dreamweaver, HTML, CMS (Joomla, Wordpress, Drupal) and video

production software.

Intermediate knowledge in SEO, SEM, SMM

Intermediate experience with Photoshop and Illustrator.

Intermediate experience with Basecamp.

Familiar with Agile methodology

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