JEROME HARVEY

**** * ***** ***

Chicago, IL *****

M 312-***-****

acep44@r.postjobfree.com

JH

SUMMARY

Former nuclear engineer with 15 years ecommerce and digital marketing experience. Eight years agency experience leading

internal and external teams to accomplish client goals. Accomplished trainer, manager, and client face with the ability to

create, sell, and execute digital ideas.

EDUCATION

Northwestern University, Evanston, IL BS Science & Math, 2000 Summa Cum Laude

Joliet Junior College, Joliet, IL AAS Electronics Engineering Technology, 1990

EXPERIENCE

Digital Marketing Consultant, Freelance

Chicago, IL 2006 Present

Jerome Harvey – Digital Marketing Manager 2

Worked on over 100 projects ranging from local to international, small business to enterprise. Used a broad understanding of

digital capabilities to help clients increase their digital presence. Specialized in direct response, ecommerce, and lead

generation campaigns.

Norton Advertising 2014

• Managed paid search and digital display campaigns for James Hardie promotion to drive model home visits.

• Managed Google Shopping/Product Listing Ads for Scooterworks USA ecommerce site. Built data feed.

Noble Communications 2013

● Managed SEO, paid search, social, and display for Chamberlain Garage Door Openers. Restructured AdWords account.

Wrote new text ads. Setup retargeting.

● Managed SEO, paid search, social, and display for Smith & Wollensky Steakhouses. Setup geo-targeting for nine restaurants

in eight cities. Developed keyword strategy.

● Managed a multilingual programmatic display advertising campaign for Country Financial.

● Provided monthly reporting of CPM, CTR, Conversion Rate, and CPA. Built five new analytics dashboards.

● Helped land a $2 million account for Fields Auto Group.

● Pitched a $40 million PPC account to Delta Career Education.

Officite 2012

● Client face for 250 local SEO, PPC, and social media accounts for doctors/dentists offices across the country.

● Trained sales staff to become web presence advisors.

● Supervised a staff of four including junior analysts and copywriters.

● Landed 30 new digital marketing accounts.

Enova Financial 2011

● Managed SEO and paid search for online payday loan websites in the United States, United Kingdom, Australia, and Canada.

● Worked with creative team to design 50 new content pages and develop social media strategy.

● Performed ROI for SEO calculations.

eClick Performance 2010

● Managed a $1 million paid search account for Nolan Law Group.

● Managed SEO for Body by Jake ecommerce website.

Braintree Payment Solutions 2008-2009

● Managed SEO and paid search campaigns.

● Developed keyword and content strategy to attract credit card processing decision makers.

Wholesale Interiors 2006-2009

● Managed SEO, local SEO, paid search, eBay, comparison shopping feeds, and email campaigns for interiorexpress.com and

interiorexpressoutlet.com.

Search Manager, Catalyst Online

Chicago, IL 2012 2013

Jerome Harvey – Digital Marketing Manager 3

Managed international SEO accounts for Kimberly Clark (KC) and British Petroleum (BP) including 12 different CPG brands

and a total budget of $2 million.

Accomplishments

● Completed 12 site technical audits.

● Researched and analyzed keyword competition.

● Performed on-page optimization for Castrol, Cottonelle, Huggies, GoodNites, Depend, Kleenex, Kotex, and Poise websites.

● Advised agency partners on SEO best practices for web development and responsive design.

● Worked with creative agency to develop content used for promotional microsites, landing pages, and social media.

● Setup ranking and social signal tracking using Conductor Searchlight and Moz.

● Developed new monthly reporting and analysis.

Client Solutions & Trading Supervisor, Accuen Media

Chicago, IL 2011 2012

Hybrid role supervised both trading (campaign optimization) and client solutions for fortune 500 brand display advertising

accounts. Clients included Hilton Hotels, Hewlett Packard, Nissan, and State Farm Insurance with a total budget of $30

million.

Accomplishments

● Mentored and led a staff of four junior analysts.

● Achieved an overall cost per booking that beat goal by 84% for Hilton Hotels.

● Completed 30 RFP’s that brought in $500K in incremental revenue.

● Developed and presented quarterly business reviews to Hilton C-level executives.

● Represented the agency at industry events, trade shows, and seminars.

● Presented monthly audience insights reports.

● Traded on three demand side platforms (DSP): Turn, MediaMath, and Invite (now DoubleClick Bid Manager).

● Created innovative remarketing/pixeling strategies that maximized campaign ROI.

SEO Director, LocalLaunch

Chicago, IL 2008

Led the premium services group, responsible for servicing and retaining the agency’s biggest clients. Managed a staff of 12

including SEO analysts, PPC analysts, and Account Managers. Provided online marketing services to over 60 local SMBs

including Luna Carpet, Peerless Rugs, and Amli Real Estate.

Accomplishments

● Maintained a 100% client retention rate.

● Performed on page optimization and link building which achieved over 100 first page results.

● Developed six innovative link building tactics which resulted in over 6000 new inbound links to client websites from highly

relevant sources.

Jerome Harvey – Digital Marketing Manager 4

Digital Strategist, Avenue Marketing & Communications

Chicago, IL 2005 2008

Led the strategy, set-up, management, and reporting of PPC, SEO, email, affiliate, and display advertising.

Accomplishments

● Managed SEO, paid search, and email campaigns for Flor.com with an annual budget of $1 million.

● Met weekly with Flor C-level executives to develop and implement digital marketing plans.

● Performed keyword research and on-page optimization for optionsXpress website redesign.

● Managed paid search campaigns for Vosges Chocolates, Weber Grills, and Canyon Ranch Resorts with a total budget of $2

million.

SKILLS

Organic Search (SEO), Paid Search (PPC), Programmatic Display, Social Media, Mobile, Video, Email, Content Marketing,

Web Design, Analytics, and User Experience (UX).

REFERENCES

Craig Zeigler - VP, Accuen 312-***-**** acep44@r.postjobfree.com

Chris Klonowski - Director, Norton Advertising 312-***-**** acep44@r.postjobfree.com

COMPUTER SKILLS

HTML, CSS, JavaScript, Content Management Systems (CMS), Google Analytics, Google Webmaster Tools, Doubleclick,

Omniture Site Catalyst, Webtrends, Adobe Test & Target, Marin, Kenshoo, Acquisio, Qlikview, Tableau, Spotfire, Jira, Raven,

Xenu, Screaming Frog, Majestic, BrightEdge, Conductor Searchlight, MOZ, Turn, MediaMath, The Trade Desk, Rocketfuel,

Dart for Advertisers (DFA), BlueKai, HootSuite, SocialBakers, Sprout

ONGOING PROJECTS

Digital Bootcamp

I’m a part time instructor for an 8 week bootcamp course on SEO/SEM, and also teach an 8 hour SEO specialist class. I

developed the course objectives, lesson plans, activities, and tests.

FiveTone.com

Jerome Harvey – Digital Marketing Manager 5

I started FiveTone as an eBay apparel store in 1998, and built an ecommerce website in 2002. FiveTone is how I learned

ecommerce and digital marketing. I also managed a retail store with a staff of eight employees.

PREVIOUS EXPERIENCE

Exelon Nuclear 1990-2001

I started my career at Exelon as an Instrument and Control Systems Engineer. After volunteering for the Safety Committee, I

was promoted to Safety Manager. That led to a Training Specialist role where I was responsible for the analysis, design,

development, implementation, and evaluation of safety training for 800 employees.

Working at a nuclear power plant was an incredible learning experience, and to this day I'm using the skills I learned there to

solve complex technical problems.

CONTINUING EDUCATION

Display Advertising Strategies for Direct Response, Google Seminar, 2011

Accelerate, 2-week Display Advertising Training, Accuen, 2011

Landing Page Optimization 8 hour workshop, MarketingProfs, 2010

CONTINUING EDUCATION

Bruce Clay SEO ToolSet training, 2008

Optimizing Value Propositions, Marketing Experiments, 2008

Optimizing PPC Campaigns Webinar Parts 1 &2, Marketing Experiments, 2008

Google Analytics Training Series, ROI Revolution, 2007

Email Marketing Webinar, Marketing Experiments, 2007

Google AdWords Professional Certification, 2004

Basic Instructor Skills Course, ComEd, Braidwood, Illinois, 1999

Jerome Harvey – Digital Marketing Manager 6

Supervisor Development Program, ComEd, Braidwood, Illinois, 1998

FUN FACTS

I’m an accomplished drummer and Frisbee golfer. I also enjoy camping, mountain biking, farmers markets, cooking, and fine

dining. I like to ride my bike to work most days.

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