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Director of Marketing, Public Relations and Business Development

Location:
United States
Posted:
June 23, 2014

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Resume:

Christine Donovan

P.O. Box ***, Winter Park, FL *2790, T: 407-***-****

aceot2@r.postjobfree.com

PROFESSIONAL PROFILE:

• Team player with outstanding record of success

• Results oriented and deadline accountable

• Strong physician, medical, pharmacy, media & community contacts

• Creative strategist & problem solver

EXPERIENCE:

President – CJ Communications, LLC., 7/06 to present

• Developed and implemented marketing, sales, public relations & advertising

campaigns to increase visibility and revenue for local physicians, compounded

pharmacies, supplements and companies.

• Coordinated & marketed CME accredited medical events and special events.

Director of Marketing & Public Relations, Signature Compounding Pharmacy

– Orlando, FL 9/02 to 6/06

• Developed and implemented on-going local and then national marketing plan for

bio-identical hormones, topical pain/dermalogical creams, etc. Company’s gross

sales grew from $2.75 million annually to $30 million annually in less than four

years.

• Opened accounts with approximately 1,200 physicians in Orange, Seminole, Osceola

and Volusia counties: over a thousand national accounts.

• Community Relations – made presentations to over 40 groups locally and nationally

on bio-identical hormones. Developed extensive referral network.

• Positioned company in national sponsorships: The American Academy of Anti-

Aging medicine, Menopause the Musical and Speaking of Women’s Health.

• Developed, coordinated, marketed and oversaw successful National CME

Accredited Physician & Nurse Practitioner Seminars.

• Developed and coordinated all aspects of Public Relations, Advertising & Media

Campaigns.

• Have attended all The American Academy of Anti-Aging Conferences since May

2002 to keep up-to-date on the latest research.

• Spoke before the Central Florida Legislative Delegation 3 times.

• Coordinated and oversaw all aspects of four Legislative Receptions

• Lobbied in both Tallahassee, FL and Washington, D.C.

Marketing Coordinator – Valencia Community College

Displaced Homemakers Program, Winter Park Campus, 3/2000 – 9/2002

• Created and implemented all marketing and public relations campaigns to increase

community awareness that this grant funded program was available free for those

that met the criteria.

• Community Relations – Made presentations in the community about the program.

• Secured Corporate partners.

• Developed network for referrals to the program and for job placement.

• Lobbied elected officials in Central Florida and Tallahassee for funding.

• Coordinated & implemented events such as career fairs, workshops, etc.

President, CJ Communications - Longwood, FL 5/93 – 9/2002

• Edited 13 books that were published.

• Developed & Implemented national publicity campaigns for each book i.e.,

newspaper and magazine articles/reviews, television and radio interviews, speaking

engagements, promotions, book signings and had books on recommended reading

lists.

• Coordinated getting first books into major bookstores. Sold books directly to

resorts, schools, organizations, gift shops, state parks, etc. Developed and

implemented on-going marketing plan for additional sales.

• Marketed over 100,000 slides/pictures specializing in international travel,

underwater diving, manatees, sea turtles, etc. to magazines, newspapers, advertisers,

corporations, etc. resulting in pictures being used in 10 to 20 publications monthly.

One picture sold for $20,000 for the cover of an annual report.

• Marketed freelance story ideas to national newspapers and magazines.

• Designed timely and creative direct mail pieces using the book covers and pictures to

stimulate sales and prominent placement in stores.

• Co-authored 222 page HarperCollins’ Access Travel Guide to Orlando & Central

Florida. Reviewed approximately 700 places of interest.

President, Only Special Events, Inc.

Maitland, FL 1/1988 – 4/1993

• Responsible for sales, marketing and management of successful full-service

conventions, management meetings and corporate special events.

• Coordinated and directed all aspects of event and meeting management including:

contract negotiation of site selection, room blocks, program planning, promotion,

registration, audio visuals, contracts, shipping, insurance, theme, invitation, décor,

entertainment, food, beverage, transportation, lighting, sound and exhibits.

• Managed 35 full and part-time employees.

• Developed client base in excess of 150 companies. Clients included AT&T, Philip

Crosby, Realvest Partners, Inc. The Landmark Group, Ivey, Harris & Walls,

SunTrust, Lincoln Properties, City of Orlando, etc.

• Business was sold to a local competitor at a profit.

Specials Events Coordinator, The American Heart Association

Orlando, FL 12/85 – 12/1987

• Increased fund-raising income by 300% through special events.

• Directed successful Public Relations & Media Campaigns.

• Successfully managed 15 volunteer committees.

EDUCATION

MPI Professional Meeting Management Certification – 1998

University of Central Florida, Orlando, FL - 1985

Bachelor of Arts – Journalism, Public Relations/Advertising, International Marketing

COMMUNITY INVOLVEMENT

• The American Academy of Anti-Aging Medicine 2002 – present

• International Academy of Compounding Pharmacists, Legislative Committee 2007 –

2010

• Orange County Chairman Richard Crotty’s Women’s Leadership Summit – Chair,

Public Relations/Media Committee 2006 – 2007

• President of The League of Women Voters of Orange County 2001 – 2003

• Board of Directors of the League of Women Voters 1998 – 2005

• Central Florida Women’s Leadership Council 2002 – 2003

• WMFE Speaking of Women’s Health Steering Committee 2002 – 2007

• WMFE Channel 24 Community Advisory Board 2001 – 2003

• Member of the Use of Deadly Force Legislative Oversight Commission 2002 – 2003

• Women’s Resource Center Publicity Chair - 1985



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