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Advertising, Public Relations, Customer Service, Grass Roots Marketing

Location:
Florence, KY
Salary:
34000
Posted:
June 20, 2014

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Resume:

Ellie Blair

**** ******* ***** ********, ** ***42 Phone: 859-***-**** acenl0@r.postjobfree.com

Summary

Proven Leader with extensive experience in developing strategic planning including but not

limited to: web services, social media, grass roots, public relations, marketing, advertising,promotions, project management and event coordination.

Skills

Marketing Strategies & Campaigns

Contract/Sponsorship Fulfillment

Corporate Communications

Project Management

Analyzing Reports

Salesforce Experience

Sales Collateral & Support

Event Coordination

Public & Media Relations

Proficient in MS Office Suite

Social Media and Website Building

Administrative Experience

Professional Experience

REBLAIR MARKETING

Marketing Manager, 2011 Present

o Managed intense marketing campaigns for several brands: ZeloSport, Mapzies,

Louisville Mega Caverns, Ascent Internet Marketing, Deer Cross Athletics, Hoops

Academy, and King of the Bluegrass

o Assisted with SEO, web management and design campaigns for strategic partners

o Have worked on national and regional contracts/partnerships with: Gatorade,

Firehouse Subs, ESPN, Cricket Wireless, Papa Johns, Kroger, KCTCS, Budweiser,

and more

o Also worked on local/regional contracts/partnerships with: Whitaker Bank, Tom

Miller, Skyline, Chic Fil A, Larossa’s, Gold Star, Mid Continent University, KCTCS,

Eclipse Bank, Louisville Water, etc

o Lead in event creation and program management. Signature event was the Bama

Shootout. My responsibilities included: all sponsorship promotions, team

management, venue/contract negotiation, event set up, vendor assignments,

sponsorship wrap up reports, finances and crowd control

o Prospected new sponsorships/partnerships based on the local or regional

demographic. Ability to step in and help initiate sales

BONEFISH GRILL

Marketing Coordinator/Head Bartender, 2008 2011

o In charge of all servers, hostesses and bartenders as shift lead, 2010 2011

o Top food and alcohol sales, 2009 2010

o Bombay Sapphire Bartending Challenge Competitor, 2011

o Assisted in Catering Coordination, 2010 2011

o Developed outside sales and trade tactics to promote customer retention

o Highest wine sales within Lexington, KY location, 2010

o Head trainer of new servers and bartenders, 2008-2011

o Compiled end of shift reports and made bank deposits

o Highest gift card sales, 2009 2010

JOSEPH EBERLING PROPERTIES

Area Property Manager, 2004 2008

o In charge of entire portfolio of properties (single family homes, duplexes and

apartments)

o Contracted all vendors and maintenance staff

o Planned, budgeted and scheduled all updates and construction projects to

properties

o Prepared and adhered to yearly budgets

o Ensure all insurance compliance and building codes

o Created all leases and renewals for tenants

o Marketed, prospected, completed background checks and applications for all

tenants

o Handled all financials for all properties within the portfolio

o Communicated regularly with all tenants

o Served as the 24/7 communication and emergency line for all tenants

o Maintained 95 100% occupancy every year

Education

UNIVERSITY OF KENTUCKY – LEXINGTON, KY

Studies toward a Bachelors of Business Administration Degree in Marketing

UNIVERSITY OF KENTUCKY SPORTS MARKETING ACADEMY – LEXINGTON, KY

Sports Marketing Professional Certification

BLUEGRASS COMMUNITY AND TECHNICAL COLLEGE – LEXINGTON, KY

Associate Degree in Arts

Associate Degree in Science

References Available Upon Request



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