MICHAEL W. SNOWDEN

*** ******* ****, ******, ** *2642

acenik@r.postjobfree.com 703-***-****

Summary: Energetic team builder with proven organizational, management, and leadership skills in the

marketing field. Comprehensive expertise and experience in developing and realizing sales goals while

improving staff capabilities and increasing productivity. Proficient in developing and managing complex,

long-term timelines and budgets. Significant expertise in working with social media tools, SQL databases,

networking, and other IT management tools. Working knowledge of Predictive Dialer Systems, including

cloud-based virtual dialers (5-9, SunDial, XenCall, etc.).

EXPERIENCE

Corporate Marketing Manager 2009 – 2014

Capital Remodeling Fairfax, VA

• Managed 75 employees (one call center and four regional canvassing teams) producing over $10M

in annual sales of home-remodeling products and services; managed direct-mail, email, social media

(Facebook, Twitter) and website marketing efforts.

• Doubled call-center output and sales during first year, resulting in promotion to Corporate Marketing

Manager.

• Supervised and executed HR duties; recruiting, interviewing, and training of staff and management,

tracking performance metrics, training sessions to increase productivity

• Developed cold lead scripts and techniques for marketing teams for both call center and field use;

ensured compliance with all FCC/FTC regulations and local ordinances regarding solicitation.

• Implemented new systems to maximize productivity and profitability: a cloud-based Dialer system,

GPS tracking/monitoring of canvassers, database logging of marketing/consumer data, and IT

upgrades.

• Managed client relations, including addendum contracts, financing paperwork, and other matters.

Managed calendar for six regional offices to ensure optimal customer contact.

• Tracked performance metrics to determine the most effective calling strategies for all calling

campaigns and internal lead database development.

Marketing Manager 2005 – 2008

Farmers Insurance Pleasanton, CA

• Recruited, interviewed, and trained new staff to ensure successful sales department support

• Assisted new agents by contacting prospective clients, providing qualified leads to increase their

sales rate and ability to maintain their initial two-year Farmers Insurance subsidy.

• Developed specialized scripts and methodologies to maximize lead-conversion rate.

• Gained working knowledge of business and individual insurance policies.

• Utilized Hanes Directory and other sources to determine qualified, high-potential candidates for

agent contact.

Business Development Associate 2007

Accounting Resources Walnut Creek, CA

• Conducted focused research for locating and contacting accounting upper management in potential

client firms. Maintained and routinely updated company database of potential clients.

• Performed sales calls and participated in meetings with Account Managers and CFOs to present

company capabilities and propose mutually beneficial relationships toward meeting current and

future high-quality employment needs of potential clients.

• HR duties; recruited and interviewed applicants to expand pool of candidates available for client

selection.

• Negotiated contracts detailing employment terms, including length, fulfilment costs, temp pay rates,

etc.

EDUCATION

California State University (East Bay), Hayward, CA

Bachelor of Arts – History (2007)

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