REGORY SCOTT SITHER

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**** ******* **** ***, *********, Kentucky 40514 Phone: 859-***-****

Click To View My Profile On Linked In E-mail: acemra@r.postjobfree.com

CORPORATE BUSINESS DEVELOPMENT, CATEGORY & SUPPLY CHAIN STRATEGIST

Champion of change with passion leading corporate strategy to research, define, assess, and integrate new

marketing initiatives for products and services. Competent creating meaningful ROI from such initiatives

includes market assessments and rankings, market gap analyses and modeling, territory optimization for sales,

category management, inventory planning, supply chain forecasting, and point of sale analysis.

Expert with syndicated intelligence providers: Advanced Power User with Microsoft Access,

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Lexis-Nexis, NPD, Claritas, R.L. Polk & Excel, PowerPoint, Project, & MapPoint.

Experian. Proficiency with current financial packages:

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Expertise in confidential point-of-sale platforms: SAP Business Objects / Business Warehouse /

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Wal-Mart Retail Link, AutoZone, Advance, and Crystal Reports, Hyperion Enterprise, JDE /

O’Reilly Auto Parts Vendor Net systems, AS400, Microsoft Query Analyzer Enterprise

Salesforce.com, & Sears Business Exchange.

SELECTED ACHIEVEMENTS

Developed Retailer Point of Sale (POS) Analytics: Introduced new product launch early indicator analysis

tools to influence sales forecast, consensus and financial forecasts, and drive supply planning . Results: 5 year

estimated $3.9 million in inventory capacity savings and retailer new product incremental sales of $2 million.

Targeted Large Account (B2B) Acquisition: Developed market acquisition proposal to a large U.S. C&I

distributor utilizing existing distributor warehouse network with operational implementation plan. Results:

Awarded contract with annual 3 million gallon lubricant volume and $21 million revenue.

Market Share Optimization: Developed 3-phase DIFM category territory optimization system that ranks US

markets, values unrealized market share opportunity, and provides systematic implementation at the operational

level. Results: Comprehensive valuation of US market potential, 1st year additional revenue was $3.7 million.

PROFESSIONAL EXPERIENCE

PRESIDENT, CATEGORY DISTRIBUTION STRATEGY CONSULTANT 2010–Present

Sither Strategic Solutions, LLC, Lexington, Kentucky

Financial consultancy utilizing corporate strategy to research, define, assess, and integrate strategic revenue

growth & optimization insights and recommendations partnering across diverse industries including

chemicals, consumer package goods, healthcare, online information providers, and financial services.

Total Enterprise Market Analysis to assess geographically targeted product category market value,

identify priority markets, strengthen micro market opportunities, and realize revenue opportunities.

Distributor Channel Development & Presentation of Strategies that identify fair share opportunities,

category fiscal planning, distributor contract negotiation, multiple channel sales territory optimization.

Retail Channel Category Assortment Database Development utilizing customizable assortment tool at

retail store level with competitor & pricing intelligence, market demographics, and decision tree criteria.

CONSULTANT, SALES & MARKETING & SUPPLY CHAIN 2012–2014

Tempur Sealy International, Inc., Lexington, Kentucky

Tempur Sealy International, Inc. is $2.7 Billion annual revenue company engaged in the manufacture,

marketing, and distribution of bedding products worldwide.

Retailer Channel Data Collaboration with top accounts to collect and convert retailer point of sale,

inventory, and other events from supplied data into a standard format and collection vehicle.

Sales & Operations Demand Planning to bring insights into the new product introduction demand

planning process to influence sales forecast, consensus and financial forecasts, and drive supply planning.

Sales & Marketing POS Category Management to identify and communicate early sales trends on new

products, promotional ROI, price actions, consumer buying pattern shifts, mix changes, and velocities.

REGORY SCOTT SITHER PAGE 2

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DISTRIBUTION STRATEGY & CATEGORY MANAGER 2006 - 2010

Ashland, Inc., Lexington, Kentucky

Valvoline is a division of Ashland Inc. a Fortune 500 chemical company. Corporate strategic business

development for Do-It-For-Me (DIFM) distributors and direct markets. Develop Valvoline Category

Management, Brand and Sales opportunities for Do-It-Yourself (DIY) retailer partner channels.

Development & Presentation of Strategies that support new market growth, category fiscal planning,

distributor contract negotiation, and market resource and sales territory optimization.

Category Analysis & Database Development enhancing installer and retailer resources and tools within

direct and regional markets. Improve distribution and store level insights through competitor & pricing

intelligence, demographics, lead management, and market analyses.

SKU Assortment & Plan-o-gram Optimization to assess Motor Oil, Air Fresheners, and Automotive

Chemicals opportunities for all U.S. retail partners at the national, regional, and local levels. Pricing and

promotional insights for product line reviews, promotional rollouts, and plan-o-grams configuration.

NETWORK ACCOUNT MANAGER 2005 - 2006

United Healthcare, Inc., Lexington, Kentucky

Regional level provider network development and management to achieve division market objectives,

implement network strategy, and control network costs for a $40B Fortune 40 Health Insurer.

Contract & Price Negotiation of geographic-specific rates for network providers through cost

improvement plans, contract performance review, and operational efficiency analyses.

Financial Model Analysis to interpret unit cost healthcare utilization and respective contractual proposals

according to geographically relevant UHC policies and regulatory guidelines.

SENIOR DECISION SUPPORT FINANCIAL ANALYST 2004 -2005

Bluegrass Family Health, Inc., Lexington, Kentucky

Responsible for corporate level financial reporting and deliverables to control costs and increase market share

for a growing not-for-profit Healthcare Corporation with $1/2 Billion annual revenue.

Financial Modeling of claims, utilization, and healthcare costs for top network providers through P&L

bottom line impact reports, contract performance review, and variance analyses.

Financial Analysis that identifies cost and utilization reduction opportunities based on CPT, ICD,

Medicare, Rx, DRG, and case rates from several healthcare operational systems.

FINANCIAL CONSULTANT 2002–2004

Temporary “Bridge” Employment (employer-specific references available), Lexington, Kentucky

Consulting for firms with insufficient accounting, financial resources, and deferred operational initiatives.

Standardized Accounting Systems - Developed budgets, outlook, and complete GAAP financials to

successfully secure capital funding for investment firm’s continued operations.

Increasing Revenues – Launched automotive group’s Internet sales department, developed budgets,

inventory & sales analysis reporting, and negotiated service provider contracts.

Leading Strategic Change – internal project manager to integrate a healthcare corporation’s financial,

payroll and healthcare operations data into a McKesson HBOC productivity system.

CORPORATE FINANCIAL PLANNER 2001-2002

Lexmark International, Lexington, Kentucky

Tracked and presented corporate level sales incentive compensation plans, headcount, benefits, and financial

outlooks for a Fortune 500 developer, manufacturer and supplier of printing solutions.

Prepared quarterly SEC filings with emphasis on capital expenses and management discussion.

Controlled, consolidated, and reported, corporate level outlook, plan, budgets and forecasts.

Processed journal vouchers, monthly accruals, international charge-backs, and project coding.

EDUCATION

M.B.A. with emphasis in Finance & International Business, Xavier University, Cincinnati, Ohio.

B.A. in Economics, with emphasis in Marketing, University of Kentucky, Lexington.

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