Jeff Friedman

** ****** **** ********, ** ***** C: 609-***-****

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JEFF

Experienced Digital Marketing/Promotions Professional

Versatile, hands on marketing professional specializing in the development of online and traditional offline

awareness and sales building programs for products and services. 15+ years of experience in strategic

planning, tactical execution, usability, measurement and program management. Versatile team player

and problem solver with excellent verbal/written/visual communication skills.

Areas of Expertise:

Website Development • Email/eCRM • Digital Media • SEO/SEM •

Social Media • Mobile • Content Development • Analytics & Reporting •

Project Management • Market Research • Print/Collateral •

Design & Copywriting • Budget Management • Direct Marketing

PROFESSIONAL EXPERIENCE:

GLOBAL CHANNEL MARKET I NG SOLUT IONS, I NC.

2013–2014

Sr. Digital Marketing Consultant (Bristol Myers Squibb)

• Managed cross functional teams in the development through execution of multiple digital marketing initiatives

targeting patients and healthcare professionals.

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• Developed website design and user experience for new specialty pharmacists co pay activation portal.

Concept was adopted by brand team over agency designed concept.

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• Successfully managed submission of digital materials through legal, medical and regulatory review processes.

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• NOVARTIS CONSUMER HEALTH

• 2010 2013

• Manager Global Digital Marketing

• Provided ongoing guidance to brand teams and outside agencies in the development through successful

implementation of strategically sound digital marketing initiatives, best practices and emerging digital

marketing trends/data.

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• Conceived, developed and managed Division’s first ever Digital Marketing Summit (included attendees from

the US, Canada and Latin America); event was then replicated for the European market.

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• Collaborated with SharePoint Team to create a Digital Marketing Intranet Portal that streamlined access to

training videos, presentations and SOPs for brand teams and other internal stakeholders.

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• Led development of comprehensive online eGovernance tool to efficiently manage legal, medical and

regulatory submissions, reviews and approvals; Oversaw research, design, usability testing, content

development, training (User Guide, eLearning module and live training), deployment, metrics and post launch

optimization.

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• (Cont’d.)

• Jeff Friedman – Pg. 2

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• SUNRISE SYSTEMS INC.

• 2009 2010

• Multi Channel Marketing Consultant (Novartis)

• Managed cross functional teams (interactive agencies, search/media agencies, internal IT, market research and

other strategic partners) to ensure digital projects successfully met brand objectives, timeline and budget.

• Oversaw development of content, graphics, layout/design, functionality, user experience, back end integration,

internal approvals through final testing and implementation.

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FOREST LABORATORIES, INC.

2007 2009

Sr. Manager, eMarketing

• Gained widespread approval among senior leadership to develop and launch company’s first initiative to

incorporate User Generated Content into a pharmaceutical website.

• Led strategic planning through implementation of patient, caregiver and physician targeted digital marketing

initiatives for Fibromyalgia and Alzheimer's disease.

• Prepared and presented monthly analysis of email and web based metrics, providing senior management and

brand teams with recommendations for optimizing program performance based on the data results.

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• PFIZER CONSUMER HEALTHCARE, INC.

• 2003 2007

• Interactive Relationship Marketing Manager

• Oversaw the Rogaine Direct e commerce platform; grew online sales of Rogaine 39% over LY.

• Developed and managed broad range email based health and wellness publications resulting in a 20% lift in

product purchase/purchase intent vs. control group.

• Maximized “1:1” user experience of triggered eCRM program by incorporating personalized, dynamically

generated content based on individual demographic and psychographic profiles.

• Received Pfizer “Project SpeakUp” Award for Innovation by conceiving a product innovation concept which

was selected from a field of over 250 submissions worldwide.

• Partnered with CVS.com, Drugstore.com, Eckerd.com to develop closed loop, co branded Rogaine microsites

and e CRM programs to maximize product sales, compliance and persistence among partner client base.

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• QLM ASSOCIATES

• 1999 2002

• Account Director

• Collaborated with brand and promotion managers to develop online strategies to increase product awareness

and sales of Rogaine brand.

• Managed offline promotional programs for Aurora Foods. Projects included FSIs, collaterals and co op

promotions for Log Cabin, Mrs. Butterworth’s and Duncan Hines brands.

EDUCATION/SKILLS:

University of Dayton Dayton, OH Bachelor of Arts Communication Arts / French Language

Rutgers Center for Management Development Mini MBA Program

University of San Francisco (Online Certificate Program) Advanced Interactive Marketing

Dale Carnegie Course in Effective Communication

Fluent in the French Language

Microsoft Office (Word, Excel, PowerPoint), SharePoint 2010, (basic) Photoshop, Illustrator

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