E r ic Gross

*** ******** *** • Lansdale, PA ****6 • 215-***-**** • acemng@r.postjobfree.com

Forward-thinking and highly effective marketing professional with proven success leading

a nd delivering profitable solutions to drive sales, attract and maintain customers, and

build a solid corporate brand i n intensely competitive industries and markets.

E xperience Summa ry

Results-oriented, strategic marketer with an extensive history of demonstrated leadership and

success in B2B and B2C markets by d riving strategic growth and product visibili ty through

top-notch marketing solutions, innovative branding strategies, and dynamic marketing

campaigns.

• Strategic Planning & Implementation • Digital and Traditional Marketing

• Market Research & Analysis • Brand Building & Product

Awareness

• Business Development & Relationship Management • Cost Savings & Budget

A llocation

• B2B & B2C Marketing Campaigns • Team Building

& Leadership

P rofessional Exper ience

UAS, Broomall, PA

February 2012 – May 2014

Led and developed marketing, public relations and research initiatives for a leading national

security company protecting over $15 Billion in assets. Established and grew well-conceived sales

and marketing strategies, effectively penetrating target markets by building value-propositions

t hat resonate with specific audiences.

Marketing Manager

• Conceived, developed and executed a series of innovative “Award Winning” mult ichannel

marketing campaigns that drove sales, increased brand identity and expanded business

verticals.

• Revamped and completely overhauled the company website showcasing a new modern

design, user-friendly navigation system, improved functionality, expanded content and the

i ntegration of social media activit ies raising customer t raffic and lead generation

d ramatically.

• Built a diverse pipeline of business leads through networking, research, and business

development driving phenomenal revenue growth and int roducing new verticals for the

sales team.

• As a key team leader for the newly adopted CRM platform SalesForce.com initiative with

t he company; managed, set-up, and created all campaigns, communications, and profiles

i ncreasing lead generation and new business opportunities for the sales team.

• Created, developed and updated all content for social media, company website, intranet, and

sales li terature for the company increasing exposure and keeping UAS in the headlines.

Dorman P roducts, Colmar, PA

January 2011 – December 2011

Developed, launched and managed marketing activities for several key automotive product

categories and corporate initiatives for a $455M automotive aftermarket parts manufacturer and

supplier through effective brand building, internet marketing, advertising, and promotional

campaigns.

Assistant P roduct Marketing Manager

• Conceived, developed, produced, and executed promotional campaign for the competitive

category TPMS (Tire Pressure Monitoring System) providing our sales team with the tools

and messaging needed to get product placement in retail and wholesale sectors increasing

sales of the line by over 50%.

• Developed and implemented highly successful and targeted email marketing campaigns on

a monthly basis with an average open rate of 38%, which was 10% higher than the

company’s average and exceeded industry standards by 16%.

• As a key team member of the Be the First to Know initiative, increased membership and

participation by 30% for the year (over 9,000 new service technicians) through a series of

h ighly successful campaigns including email, web, text message, QR codes and direct mail.

• In t roduced and developed from the ground f loor text messaging as a viable and successful

way to generate product awareness and increase ROI by introducing new products to all

levels of the customer chain.

• Researched and uncovered key customer att ributes, buying characteristics, and product

retention through a series of marketing research studies including surveys, one-on-one

i nterviews, and field work providing management with the data needed to make smart

business decisions on key company initiatives saving t ime and money.

F.A. Davis Company, Philadelphia, PA

May 2009 – July 2010

Managed and launched marketing initiatives and product campaigns for a wide range of medical

and nursing print, wireless and web products for a privately owned publishing company in a highly

competitive industry.

Marketing Manager

• Developed marketing strategies to exploit existing product opportunities in present and new

markets in the medical and nursing fields increasing the company’s ROI and helping sales

achieve their goals by more than 15%.

• Conceptualized and implemented a highly successful marketing campaign using print,

media, and social networks for a new NCLEX product line catapulting F.A. Davis as a

leader in the industry in sales and book adoptions making it one of the most profitable

categories in the company.

• Implemented email campaigns that generated an average response-rate of 28% (13% above

i ndustry average).

• In t roduced Viral marketing as a viable option for promoting brands and products without

spending budget money through social media, blogs, and online ancillaries.

• Established and built successful relationships to key outside sales channels in retail and

w holesale markets streamlining processes and improving sell-through by int roducing new

and existing product lines and improving communications and operations amongst business

partners for print, wireless, and web.

Lippincott Williams and Wilkins, A mbler, PA April

2000 – February 2009

Managed and controlled a $750,000 marketing budget, supporting over $140 million in sales for the

retail and wholesale channels of one of the largest medical publishers worldwide through effective

development and execution of marketing campaigns.

Marketing Promotions Manager

• Conceptualized, implemented and managed several highly successful promotional

campaigns for f lagship products increasing brand awareness and company sales in retail

and wholesale channels.

• Compiled, reported, and communicated market t rends, sales, product assessments and

s trategies to inside and outside sales teams helping to competitively position the company’s

p roduct offerings and drive lead generation for retail and wholesale channels helping the

company achieve its sales goals for 4 consecutive years (05-08).

• Trimmed and reduced more than $100,000 off budget expenses from 2006 -2008 by

negotiating vendor costs, consolidating services and streamlining the development process

of printed promotional materials.

• Planned and successfully implemented specialized marketing campaigns for over 200

medical bookstores and 1,600 nursing bookstores in my ter ri tory increasing their sell-

through by an average of 15% through effective print, web and digital promotional

campaigns.

• Conceptualized, researched and developed an array of displays and point of purchase

p rograms for retail stores and wholesale customers to exploit existing products and expand

new opportunities for product placement increasing sell-through at college bookstores by

20%.

• Developed and created 2 highly successful bookstore newsletters that provided industry t ips

and information as well as an opportunity to showcase Lippincott products and promotions

i ncreasing brand awareness and product recognition in the marketplace.

• Revamped marketing communications for several key disciplines to create an integrated

look, which increased brand awareness and the effectiveness of the communications across

m ultiple channels.

Ameri Health Administrators, Horsham, PA

June 1998-April 2000

Communications Assistant

Designed and created marketing and promotional materials for AmeriHealth’s client base in the

corporate communications department.

L RP Publications, Horsham, PA

July 1997-June 1998

Marketing Assistant

Developed, designed and created marketing materials and promotional plans for the legal division

of LRP Publications through direct mail, print and web.

Education

MBA, Marketing, 2006

LaSalle University, Philadelphia, PA

B achelor of Science, Marketing, 1997

Shippensburg University, Shippensburg, PA

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