DENISE PAGLINA

NEW YORK, NY

917-***-**** / acelih@r.postjobfree.com

EXECUTIVE DIRECTOR OF PACKAGE DESIGN

Award winning Creative Packaging Executive with high expertise in packaging and visual articulation of brands. Exceptional

track record executing desired results in fragrance, beauty and luxury goods packaging from concept to final. Skilled in all facets

of design development with emphasis on new innovative materials and technologies. Exceptional understanding of color and

ability to anticipate design trends for developing consumer opportunities. A self motivator with sharp leadership skills.

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Visual Articulation of brands Innovative Printing Techniques

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Proactive Innovative Materials Research Excellent Team Motivator

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Manufacturing Approval Expert Strategic Creative Direction

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Skilled Eye for Color Anticipates Trends

TECHNICAL SKILLS

Illustrator, Photoshop, In-Design, Keynote

PROFESSIONAL EXPERIENCE

CREATIVE CONSULTANT, NEW YORK,NY.

2012-PRESENT

• MGNY Bag development and design for Nars, La Mer, Clinique

• ARAMIS & DESIGNER FRAGRANCES; (ADF) DKNY, Cashmere Mist; Design development and presentation.

• Michael Kors: Michael Kors Make up. Color Compact Design studies. Outer Compacts. Interiors to come.

• DECOTECH Inc. Create Designs for a new technique of Glass Decoration

• CLARE CASTLE Inc.-Designed primary & secondary, full line for Waterford Lismore.

ESTEE LAUDER CO’s, NEW YORK,NY. 2002 – 2012

ARAMIS AND DESIGNER FRAGRANCES, INC. (ADF) (2005 – July, 2012)

Brands: Tommy Hilfiger, Donna Karan Prestige, Donna Karan Cashmere Mist, Lab Series, Aramis

ESTEE LAUDER BRANDS, INC. (2002 – 2005)

Brands: Beautiful, Pleasures, Intuition, Beyond Paradise, White Linen

Director of Global Package Design: Fragrance, Make Up and Treatment Design

Designed and art directed all packaging and promotions developed for Fragrance launches, Regular Business, Collateral and

Travel Retail . Researched and developed uses for new materials, components and manufacturing techniques to develop unique

successful packaging .

• Designed the first ever “exclusive” Fragrance line for an International Perfumery for Estee Lauder Corporation; venture

has been highly successful, creating first successful European fragrance for Tommy Hilfiger brand, HILFIGER.

• Combined unique holographic film combined with” special finish” to create Fiscal 12 Cashmere Mist Spring fragrance,

“Pearl Essence”. Sold through as Cashmere Mist’s most successful seasonal fragrance to date.

• Created mood boards for all product launches and fiscal promotional programs

• Introduced use of “Sublimation” Decorating, revolutionary new Deco technique for glass. Working with French

manufacturer developed Estee Lauder’s “exclusive” tool, used to introduce “first” Artist’s Series decorated fragrance

bottle, also first for Estee Lauder.

• Art directed photo shoots for packaging programs.

• Researched and developed cutting edge, reusable secondary packaging for promotions. Notably House of Lauder.

• Awarded the International Outstanding Packaging of the Year for Tommy Hilfiger summer Fragrances with

CArtondruck AG. With a die-cut carton creating a visual 3D effect with anchors and wheel . The graphics gave the

impression of High quality and value at a savings with environmentally materials. (ECMA Award)

• Troubleshooter for ADF print, color matching and aesthetic manufacturing..

• Supervised and reviewed 2 direct reports, and out-sourced vendors. Both have been promoted to next level .

DENISE PAGLINA

CREATIVE CONSULTANT 2001 – 2002

Designed in-store packaging promotions for accessories and bags. Clients included: Lancaster Inc., Paris, Fra., Unilever

Cosmetics Int’l (UCI) Paris, Fra., Waterford Crystal. Designed Waterford Crystal first fragrance, LISMORE.

ELIZABETH ARDEN / UNILEVER PCL. NEW YORK, NY AND STAMFORD, CONN. 1988 – 2001

Creative Director – Global Package Design (2000-2001)

Senior Director – Global Package Design (1994-2000)

Director (1991-1994)

Assoc. Director (1988-1991)

BRANDS: Valentino Chloe Elizabeth Arden: Fragrance

Lagerfeld Elizabeth Taylor Elizabeth Arden Makeup

Cerruti Erno Laszlo Elizabeth Arden Treatment

Designed/directed packaging, promotional and merchandising programs for Elizabeth Arden/European Designer Parfums

International Inc., from concept through production.

• .Revolutionized Makeup Blockbuster design for Arden. First to change Beauty Blockbuster from set-box format to

“reusable” Make-up Artist Cases, resulting in total sell out of Blockbuster by Thanksgiving that year beating out all

competition. Changed “benchmark” for Beauty Industry. There was a cost savings of materials and vendor selections

and an efficient ordering of Promo items for on-time deliveries

• Created the “FIRST” Promotional Design Department for Elizabeth Arden Inc. worldwide.

• Designed product presentations for national sales meetings and special events.

• Supervised all print and press approvals.

• Managed and reviewed 4 direct reports and all freelance studios. Estimated budgets

ADDITIONAL RELATED EXPERIENCE

Given upon request

EDUCATION AND PROFESSIONAL DEVELOPMENT

University of Cincinnati/College of Design, Architecture & Art, Cincinnati, OH - Major / Graphic Design

New York School of Visual Arts, New York, NY - Advertising Design, Photoshop and Illustrator, CS5 Illustrator

Graduate in first EL University for Package Development. Certificate Awarded

AWARDS AND PATENTS

ECMA Award: 2010 Carton of the Year: TOMMY HILFIGER Summer Fragrances

Fifi Award/Best fragrance package: Elizabeth Arden “RED DOOR”

DCI Package of the Year: Beyond Paradise, Chloe Narcisse

DFNI Product Awards: Best Men’s Fragrance Launch: Beyond Paradise Men

Package Design Council Award: Best primary package, Revlon Nail Enamel

EIGHT Patents: Prestige Fragrance bottles FOR ELIZABTH ARDEN & ESTEE LAUDER. (supplied upon request)

Scholarship: Kentucky Historical Society Honors

ORGANIZATIONS & ACTIVITIES

Blue Hill Troupe Ltd. charity organization 1986-Present (Board of Directors 1993-94, 2000-01,Costume Design, Make Up

Design and Stage Manager) Blue Hill Troupe puts on major Theatrical productions for charity in NYC since 1924.

Cosmetic Executive Women, NY, NY, 1995-Present

Fashion Group International (FGI) NY, NY, 2000-Present

Fragrance Foundation Career Day: Panel leader for Package Design and Development

Career Day at Baruch College. Director/Presenter for Packaging Careers for CEW yearly

Guest Lecturer on Package Design: Pratt Institute Graduate School

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