Claude HAGEGE Nationality : French - EU

**, *** ** ** *******, Paris, 75019 – France Residency Visa : France

+33-661-***-*** (France)

Languages : French, English

acekta@r.postjobfree.com

Profile Known and recognized in the fields of media marketing and dynamic digital signage as

an expert, with integration of technologies and business developments, 23 years

experience in management, project control, marketing and sales, Claude is leading

projects over the world for many companies, on technology architecture and integration

applied to business and lastest, in digital signage and tactic media consultancy for retail,

business and corporate.

Claude is a professional business manager who is focused on designing and

implementing business driven solutions that match on achieving requirements through

practical solutions, on time and within budget, using the full project lifecycle.

In addition, Claude Hagege was nominated as the Ultimate Business Developer by Intel

in 1999, in San Francisco in regards to his implication and achievement to video

communication solutions market and received numerous awards from business and

technical journals and magazines.

Career History Various Companies - Project Management, Consultancy, Missions

Chanel Corporation, Fashion, Beauty and Perfumes,

May 2010 – Current

P aris ( France )

G lobal Digital Signage W orldwide P roject L eader

Chanel has since many years implemented video in points of sales from many different

ways, from DVDs to local signage software tries. They are looking to find a global

solution for all their points of sales, retail chain and corners.

Roles: Understanding the markets and business requirements, defining the needs and

designing the overall concept with management team, market study, defining list of

potential vendors, preselecting processes and short listing of vendors, definition of the

project plans, milestones and organization of the project.

I have been in charge of the RFP/RFQ, pilot roll out and UAT phase. I am also in

charge of the full roll out plan (more than 500 points with extension to corners within

27000+ locations). I manage internal IT, facilities services, contractors and vendors and

work closely with Architects, Artistic and Image Management.

HUBLOT, Luxury watches,

May 2011 – December 2011

P aris ( France )

D igital S ignage Project Manager

Hublot, part of the LVMH group has decided to enhance their points of sales by implementing

a digital signage solution mixing playback and live contents for more than 50 locations in the

world.

Helping managing their project installations in the world as turnkey delivery to the local

business.

Linea Roma, Optical Retail,

P aris ( France ) Sept. 2008 – Feb. 2010

H ead Project Manager

Linea Roma is a new brand in optical retail chain and they are looking to launch a new

concept store in their market using digital signage solutions and interactivity.

Roles: Understanding the market requirements, defining the needs and designing the

overall concept with management team, conception of interactivity tools, sourcing

process, prototyping, delivery of the project concept.

MTS, Tools Stores chains,

S ant iago ( Chile ) June 2009 – March. 2010

C oncept Evaluation Project Manager

MTS is a procurement company handling around 70% of the goods for about 110 shops

retail chain in Chile. They are looking to get a digital signage concept to promote their

products lines.

Roles: Understanding the market requirements, defining the needs and designing the

overall concept, elaboration of business cases, evaluation of ROI, delivery of a project

plan with financial perspectives for phase 2 project.

Lulu Hypermarket, Hypermarket, Shopping Centers,

May. 2008 – Feb. 2010

D oha ( Qatar )

C oncept Project Manager

Lulu Hypermarket is one of the leading hypermarket chains in the GCC. They are

looking to use digital signage and interactivity to boost their sales and to increase

customers’ fidelity.

Roles: Understanding the market profile and requirements, defining the needs and

designing the concept with marketing management teams, elaboration of business cases,

introduction to advertising network concept and loyalty interactive programme,

conception of interactivity tools, market sourcing pre-process, delivery of the project

concept with evaluated costs, ROI, business model and partnership win-win project.

Unibail, Malls,

May 2009

P aris ( France )

P roject Manager

Unibail is owner and management company of many malls in Europe and they were

looking for new solutions for malls visitors comfort.

Roles: Understanding the requirements, study and delivery of the concept and market

solutions.

Carrefour, Hypermarket,

March 2009 – August 2009

( KSA )

C oncept Project Manager

Carrefour is one of the world leading hypermarket owner. Through their communication

agency, they are looking for solutions to increase sales volumes and to attract and keep

clients.

Roles: Understanding the market requirements, defining the needs and designing

concepts with communication team, conception of interactivity tools, sourcing pre-

process, prototyping, and delivery of the project concept.

First Class Lounge, Etihad Airways,

A bu Dhabi ( UAE ) Feb. 2009 – April 2009

A udioVisual Project Manager

Etihad Airways is the national airline company of UAE. They were looking for new

concept of visitors services for their first class airport lounge.

Roles: Understanding the requirements, sourcing process management, procurement

process management, logistic process management

Omnyat Properties, Office building,

D ubai ( UAE ) Dec. 2008 – May 2009

T echnology Expertise Manager

Omnyat Properties is a construction companies delivering high class buildings for

residency and offices integrating a large scale of technologies to help and support

visitors’ journeys.

Roles: Understanding the project requirements, defining the needs and designing the

solution with management team, sourcing pre-process, proof of concepts, delivery of the

project concept including financial costs studies.

Taj Mall, Mall,

Nov. 2008 – Jan. 2009

A mman ( Jordan )

C oncept Project Manager

The TAJ Mall is one of the latest mall projects in Jordan and they were against a digital

signage solution thinking that screens will devaluate their high class look and feel

concept. The communication agency in charge of the signage was looking to prove to the

mall owner that a digital concept can fit the requirements of design.

Roles: Understanding the design and requirements, defining the needs and designing the

overall concept, including screens integration, look and feel matching concept, IT

integration, sourcing pre-process, delivery of the project concept including financial costs

evaluation, feasibility, ROI study.

HealthCare City, Medical Community,

Oct. 2008 – Dec. 2008

D ubai ( UAE )

C oncept & Solution Project Manager

HealthCare City is concepts of the Dubai government to locate in a single place all the

population requirements and needs in terms of medical specialists.

Roles: Understanding the market concept and requirements, defining the needs and

designing the overall concept, conception of the different network channels, conception

of the content strategy, conception of interactivity tools, full cost study, business models

and scenarios study, business and partnership study, sourcing pre-process, full city

cabling network design and telecom partnership business concept, management study

case, delivery of a full project concept.

The Gate, Mall, Offices and residential buildings,

D oha ( Qatar ) Sept. 2008 – Nov. 2009

D igital Signage Project Manager

The Gate is one of higher class mall under construction in Doha and their owner were

looking for some “WOW” effects and digital solutions.

Roles: Understanding the designers requirements, delivery of a full pre-project

introduction to digital signage for malls market, concept and design of specific features

with construction company management teams, delivery of a full concept including

indoor and semi-outdoor features, design integration with look and feel matching, full

cost sourcing study, advertising partnership concept, business models and business cases,

technical integration study, cabling request, pre-RFP documents.

GM Chevrolet, Car dealer,

Aug. 2008 – Dec. 2008

D oha ( Qatar )

C oncept Project Manager

GM Chevrolet in Qatar is looking for new digital concept to help the sales teams and

improve customers’ journeys.

Roles: Understanding the market requirements, defining the needs and designing the

overall concept with management team, conception of interactivity tools, sourcing pre-

process, and delivery of the project concept including IT requirements, costs study and

ROI business cases.

FDC International, IT Company,

July 2008 – July 2009

D ubai ( UAE )

S upport Project Manager

FDC International is an IT products and services company. They had to provide to one

of their customer a full proposal in maintaining a digital signage network including the

software side.

Roles: Defining the milestones of the project, defining the escalading processes, the

onsite maintenance process, all the software maintenance including items replacement to

reduce timescales and fit the SLA requirements, partnership contract negotiation

support.

Omnia Advertising, Advertising Agency,

June 2008 – Jan 2009

A mman ( Jordan )

S enior Project Manager

Omnia Advertising is a new media sales agency in Jordan. They are looking to build

advertising networks in some locations selling ads spaces.

Roles: Providing full conceptual information to setup the company, support in choosing

the locations to build digital signage network, network design delivery, business and

financial plans per location

Watanyia Telecom, Telecom Operator,

May 2008 – July 2008

K uwait ( Kuwait )

C oncept Project Manager

Watanyia is a major player as triple play operator in the region and they were looking to

implement interactivity with products displayed in their stores and digital signage.

Roles: Understanding the concept requirements, defining the needs and designing the

overall concept, sourcing pre-process.

Firefly Communications, Media Agency,

D oha ( Qatar ) May 2008 – April 2010

S enior Project Director

Firefly Communication was a printed media agency and they wanted to extend their

activities to the digital signage market.

Roles: support in creating the department, building the teams, finding the venues,

negotiating with venues owners, technology and marketing oriented concept and solution

delivery, sourcing management, logistic management, implementation/deployment

project management, network logical design management, content management.

Ski Dubai, Them Park,

April 2008 – May 2010

D ubai ( UAE )

P roject Manager

Ski Dubai is one of most known landmark in UAE for skiing entertainment. They had an

issue in managing queues for cashier area and equipment renting areas.

Roles: Understanding the requirements, defining the needs and designing the overall

concept with management teams, conception of interactivity tools, sourcing process

management, delivery of the project concept.

Etihad Holidays, Holidays Agencies,

Feb. 2008 – Jan. 2009

A bu Dhabi ( UAE )

A udio Visual P roject Manager

Etihad has decided to open their own travel agencies for their holiday’s department.

They wanted a full new concept.

Roles: Design project management with architects, Digital Signage and Interactivity

project management including concept, technology building, sourcing, implementation

management, contractor management.

Festival City, Full City management,

April 2007 – July 2008

D ubai ( UAE )

P roject Manager

Festival City is a big land project in Dubai including all living aspect areas and market of

a city. They wanted to implement digital signage services to improve residents and

visitors journey.

Roles: Understanding the market requirements, compiling sectors markets inputs,

designing networks regarding the needs, delivery of a full concept project including

technologies aspects, market studies, and financial perspective with ROI and project

plans.

Dubai Airport, Airport,

April 2007 – June 2007

D ubai ( UAE )

E xpertise P roject Manager

Dubai Airport was building a new terminal exclusive for Emirates Airlines and they were

thinking of improving their digital signage network.

Roles: Understanding the current digital signage network and business model, defining

the needs and designing the new concept, delivery of the project concept.

MAF Malls, Malls,

D ubai ( UAE ) Sept. 2006 – April 2010

S upport Project Manager

MAF is the leading owner of many malls in Dubai with a landmark “Mall of the

Emirates” and the latest Mirdiff City Center. They are always looking in implementing

digital signage solutions for visitors’ information, advertising networks and look and feel

design.

Roles: Concept support project management, technologies integration management,

sourcing management, delivery management, content creation support management,

implementation project management.

DU, Telecom Operator,

Feb. 2006 – June 2007

D ubai(UAE)

C ons umer Channel & Corporate – I nteractivity, Audiovisual & Dynamic Digital

S ignage P roject Manager

DU (EITC’s brand) is the new telecommunications brand with a fresh approach. Later

this year, they will offer integrated and customized telecommunications services for

consumer & business customers. The nature of their offering will set them apart in the

sector, as they will be able to deliver the complete range of telecommunication &

entertainment services - mobile and fixed line telephony, broadband internet, TV, video

and business solutions. They are looking forward to serving telecommunication needs by

the second half of 2006.

Roles: Completing design of Digital Signage Network (Hardware & Software),

Conception of Interactivity features, Content creation accompany, RFP process

management and procurement processes accompany, Retail Fit out, Roll out

management.

I have designed, built and developed all the features regarding the store designer concept

design, working with retail management teams and construction contractor companies.

Dynamic Digital Display, Digital Signage,

June 2004 – Jan. 2006

P aris ( France )

A udiovisual & Dynamic Digital Signage Project Manager

DDD was a new company wanted to act on digital signage market using different

business models, selling solutions to customers and building up their own networks

based on advertising revenues

Roles: Company setup project management, including high management support, hiring

teams, partnership management, accompaniment on projects as project manager for

concept and solution deliveries, sourcing management, contractor management,

commissioning management.

THE MEEDDYA GROUP HOLDING COMPANY -

C.L.E.D.3S Corporate Level Extended Digital Signage

Specialized Services, Dynamic Signage, Retail Improvement

F rance, USA, UK, North Africa, South America, Middle - East

October 2005-Today

G roup Chairman, President & CEO

The Meeddya Group is the most effective expert on digital signage market handle the full

range of needs in a project:

- Presales as expert (Market Approach, R.O.I., Financial Support),

- Sales as VAR (Hardware/Software, Contents, Network, Management & Services),

- Post Sales as Manager (Worldwide coverage, Contents Management, Network

Operator, Media Planning).

We are developing many projects as in Healthcare areas, Beauty/Hair Stylist area, Golf

Proshop, Food Court/Shopping mall, shops, Country clubs, 5 stars hotel lobby and retail

but also in outdoor areas.

Roles: finding new partners (resellers/integrators/co-owners of branches) over the world

to develop the markets, developing new markets, new technology solutions, closing

deals, managing the branches teams.

May 2003-Dec 2004

Fibro, Videoconferencing, P aris, F rance

V P Marketing, Communication & Sales

With the success of Fibronique and Fibro Telecom companies, a French electronic

group decided to buy the 2 companies to extend their activities to new markets.

Attached to the chairman, my function consisted in managing all the activities of the

subsidiary.

Roles: My principal activity was the setting in marketing of new markets (audio and video

communication over IP) by the means of techniques in marketing and sales, and the

setting of representation of foreign suppliers.

My sales activity led me to manage a wallet clean.

August 1998-July 2006

Fibro Telecom, Videoconferencing, P aris, France

P resident & CEO

In 1998, the videoconference makes important great strides and new manufacturers

appear on this market. Thanks to my relations privileged with international groups, I set

up a structure of marketing of these products and Fibro Telecom (as subsidiary of

Fibronique) became a leader of its market and gained several large markets with French

administrations and certain private companies. Fibro Telecom’ solutions were declared

with no competition on the market by the NATO.

I was acting between May 1999 and May 2004 as Senior Project Director for all

videoconferencing implementation for French Army and NATO projects.

June 1998-July 2006

Fibronique, F iber Optic, Paris, F rance

P resident & CEO

With many success stories as VP Marketing & Sales, the board had decided to give me

this new position in the company to develop new markets of sales and reorganize the

company teams.

Fibronique, F iber Optic, Paris, F rance May 1997-May 1998

V P Marketing & Sales

Leader on his market of the supply and the installation of fiber optic communication

network, Fibronique knew a fall of mode since 1994. My role was of “re-boosting” the

sales of this company, to open the catalog with new products, to win new customers and

to increase sales turnover while preserving the basic structure.

World CD, M arketing & Communication, Paris, France Nov. 1996 – March 1997

F ounder

Creation of a structure of computering graphics

FNAC, F rench Le ader of cultural and leisure products, Paris, France Nov. 1994 – Sept. 1996

A udio/Video Dpt Managet

I was in charge for the purchases and sales of my activities area; I had the complete

management of my department of activities with 8 salesmen. I set up the first linear one

of “top-of-the-range” products area of the sign who, thanks to the impressive results,

saw it declining with all the stores.

Fibronique, F iber Optic, Paris, F rance Sept. 1989 – Sept. 1993

S ales Engineer

Sectored sales management of a quarter of France (North-western zone). Development of

the sales turnover and search for new customers.

Fibronique, F iber Optic, Paris, F rance July 1987 – Sept. 1989

E ngineer

Help in pre-sale, breakdown service customers, assemblies of technical models of

feasibilities.

French Baccalaureate, Electronic F2 Specialty, ORT France June 1987

Education

Major International Business Alumni 95 June 1995

Concentration: Broadcasting

Advanced Certificate: Strategic Marketing

Dedicated to Intel videoconferencing market development in Europe in

Others

1998 and 1999.

Participating in the technology development of the Intel TeamStation and

ProShare 500 with Intel, first IP based videoconferencing systems.

Award of best videoconference system reseller in 1999 and 2000 as market

leader in business development.

Declared with no competition on the market by the NATO regarding

advanced integration in technologies systems.

In September 1998, won the "Editor's Choice" award in a product review by

Internet Telephony Magazine. Also received a "Blue Ribbon" award in a

review published in the Sept. 21 edition of Network World.

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