MARK LEWIS

*** **** *********

Hartford, CT *****

5200.

aceklx@r.postjobfree.com

www.linkedin.com/pub/mark-lewis/32/ba3/64a/

MARKETING/PUBLIC RELATIONS

Successful sales and marketing executive with over 15 years of account

management, sales and public relations experience in healthcare at a

regional level. Expertise Includes:

. Development of strategies to capture greater market share and increase

profitability

. Solid foundation of key sales, leadership management, marketing and

communication skills including strategic planning, new product launch,

program management, advertising and public relations, excellent writing

skills

. Maximize relationships with target accounts, increased sales by 45%

. Inform and educate prospective clients about clinical products and

services

. Managed a $2.4M account, managed all marketing material and business

development.

. Budgeting and expense control, problem-solving, increased referral bases

and was in the top 5% nationally in sales.

. Strong working knowledge of entire Microsoft Office Suite

. Specializing in external and internal communications, key message

development, project management and public affairs

PROFESSIONAL EXPERIENCE

HEALTHCARE CONSULTANT, Hartford, CT

2010 - Present

. Development of marketing materials to grow business for medical

corporations.

. Creating new strategies to increase referrals and increase numbers with

present accounts.

. Improving information about clients needs, and establish new

relationships with hospitals, MD's offices, Medical facilities including

convalescent homes and rehabilitation centers.

. Creation of diverse marketing campaigns to drive new business to business

. Formulated and implemented promotional programs which increased community

awareness

. Developed written communication press releases and adverting materials

ACCOUNT EXECUTIVE/ MARKETING DIRECTOR Central & Southern CT

2006 -2010

Insight Imaging Corporation

. Managed and budgeted for $2.4M account

. Increased referral base of physicians by 45%, ranked in the top 5%

nationally in sales and marketing

. Successful business-to-business marketing and sales for seven imaging

centers including Mid-State Medical Center for use by 2,900 physicians

. Captured largest share of the market for imaging services in central

Connecticut

. Targeted and marketed MRI services to physician group practices,

recruited doctors to join staff.

. Initiated physician contact through various methods (i.e., cold calling,

mailers, dinner meetings, center of influence events and educational

presentations) to establish communication and secure their interest in

using our services

. Formulated successful advertising outreach program via print and media

consistently under budget, through careful negotiation of pricing and

fees. Saved the company tens of thousands of dollars in expenses.

. Created and implemented successful results orientated marketing

strategies for new modalities and imaging centers.

. Surpassed previous company numbers for new centers.

. Successfully re-established business relationships with declining

accounts

. Educated referral sources on all technical information of the Espree high

field MRI, PET/CT, dexa, (bone density) digital mammography, nuclear

medicine, ultrasound, stereotactic Bx. diagnostic x-ray, CT scan-64

slice.

. Designed and implemented strategic marketing plan for promotion of new

radiology sites

Mark Lewis-2

Director of Marketing Services

2001- 2006

HEALTHSOUTH, Hartford, CT

. Successful business to business marketing and sales for two surgery

centers, for use by 450 surgeons

. Recruited and credential doctors to become members and partners in the

surgery centers.

. Educated referral sources on the state of the art services offered at our

centers

. Actualized innovative marketing strategies to increase market share and

improve customer service

. Increased number of procedures performed by 40 percent

. Guaranteed recruitment success of certification programs of the center by

gaining the commitment of area physicians to participate in surgery

center partnerships

Marketing Director

2000 - 2001

BRIDGES-AT-THE-GREEN, Rocky Hill, CT

. Increased sales occupancy rate by 40%, by establishing relationships with

new referral sources, including physicians, social workers, clergy, and

discharge nurses.

. Formulated dynamic educational presentations on our assisted living care

services for families and professional referral sources

. Streamlined admission procedures, worked with hospitals, doctors with

direct sales of community services

. Managed the coordination of internal and external medical professionals

. Increased name recognition in the community that translated into a higher

census

Marketing Director

1999 - 2000

OPEN MRI OF WEST HARTFORD, West Hartford, CT

. Doubled the referral base

. Generated new business by developing relationships with referral sources

and their office staff

. Developed and implemented successful advertising campaigns

. Designed visual appealing booths at medical conventions that guaranteed

attention by customers

. Formulated successful advertising print and media which generated new

business

EDUCATION

. Central Connecticut State University, New Britain, CT

B.A. Communications / Public Relations, Minor in Psychology

. Rensselaer Polytechnic Institute, Hartford, CT

Pursuing Masters in healthcare management

Pharmaceutical sales internship with Merck Pharmaceutical

COMMUNITY AFFILIATIONS

. Emergency Room Volunteer, St. Francis Hosp

. Big Brothers / Big Sisters

. Emcee, Hartford's First Night, 1990-2000

. Community Theater, West Hartford

. C.R.I.S. Radio Volunteer

. Justice of the Peace, Notary Public

. Written numerous editorials for The Hartford Courant

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