SHANNON L. RUNNELS

*** ********* ***** #**

Lexington, KY 40502

acekgx@r.postjobfree.com 859-***-****

CAREER SUMMARY

Dedicated, results driven Account Executive and Territory/Operations Manager in the Consumer

Products Industry. Proven ability to generate sales and increase distribution. Excellent

interpersonal, verbal and written communication skills.

• •

Listening & Reflecting Skills Customer Relations

for Selling

• •

Facilitating Skills Project Management

PROFESSIONAL EXPERIENCE

Account Executive, 2012-2014

Worked with National Account Managers and Corporate Executives to plan special projects and

seasonal updates. Managed 3rd party companies to implement Planogram direction and pricing

for a National Food Account with 2000 doors.

• Prepared annual forecast of sales volume and new doors

• Worked with National Account Team to develop and build pipeline of opportunities

• Liaison between National Account and L’Oreal Category Management

Membership Development Manager, 2011-2012

Sold new memberships and developed relationships with members. Marketed and promoted

member services and benefits.

• Met with Corporate Executives and Business Leaders to facilitate participation with the

Chamber

• Kept current and detailed membership records on calls, contacts and appointments

• First point of contact for new members to educate them about the activities of the

Chamber

Retail Operations Coordinator, 2007 – 2011

Prepared seasonal updates with new launch items using an aggressive strategy to generate

increased distribution and increase sales. Managed $1MM budget for 3rd party merchandising

services and national promotional events. Traveled to 14 National Marketing Areas annually to

ensure retail standards, sales strategies and implementation timelines were kept.

• Negotiated improved hourly rate saving $70K in 3rd party merchandising costs. Partnered

with marketing and purchasing departments to implement new merchandising units in

200 “test stores” resulting in increased distribution and $60K annual incremental profit.

Program is being implemented nationally.

SHANNON L. RUNNELS PAGE TWO

• Performed time and motion studies for product resets and transferred expectations to 3rd

parties; improved cost and time to complete. Model continues to be in use today.

• Organized demonstrations for women’s forum where 30K people visited booth.

Territory Manager, 1999 – 2007

Managed sales territory with 82 retail accounts. Presented and sold company products to current

and potential clients. Prepared Monthly Market Report documenting regional successes and

competitive information.

• Exceeded sales call coverage on all accounts within required time period; achieving on

average 105%.

• Selected as District Trainer to provide coaching on new product launches to new hire and

peers.

• Evaluated seasonal returns process at multiple point of purchase and designed planning

strategy that saved 15% on time and expense.

EMPLOYMENT HISTORY

L’Oreal USA 1999-2014 Lexington, KY

KY Chamber of Commerce 2011-2012 Frankfort, KY

EDUCATION

Bachelor of Arts, Psychology

University of Kentucky, Lexington, KY

PROFESSIONAL ACHIEVEMNTS

• Territory Manager of the Year 2003; received nomination each year from 2002-2006.

• Achieved #1 ranking in the region; resulted in regional Annual Sales Contest Winner 2000,

2004 and 2006.

• High Performance Teamwork; Team Resources, Inc Training.

Contact this candidate