JAMES H. BRUCKER

**** * **** ***, *******, IL ***14

acek11@r.postjobfree.com

734-***-****

DIRECTOR OF ANALYTIC SERVICES AND CUSTOMER RELATIONSHIP EXPERT

Advanced Analytics • Marketing • Pricing • Technology • Actuarial Services

Advertising • Insurance • Financial Services • Manufacturing

Senior marketing, finance and information technology executive with over 20 years experience developing and

implementing financial and predictive business models. Unique ability to build pricing strategies and analytics across

varied industries, with proven track record of strong P&L impact. Financial consultant and collaborator who raises

awareness and educates non-analytic leaders on the use of data analytics to drive better business results.

PROFESSIONAL EXPERIENCE

FORMICA, N.A., Cincinnati, OH 2010 – Present

A subsidiary of Fletcher Building Products, a leading international specialty building products company.

DIRECTOR, COMMERCIAL ANALYTICS AND PRICING Team of 5

Lead the North American vision and strategy for business development, pricing optimization, sales forecasting, rebate

analytics, commission structuring and financial reporting. Make recommendations to senior leadership and sales

management regarding necessary adjustments to meet strategic objectives. Build and deploy analytical tools, models and

reporting for demand and sales forecast management, portfolio and customer profitability analysis and distribution

channel pricing.

• Developed and executed business development and pricing strategy to:

o Expand product presence at multi-billion dollar Home Center, increasing Formica market share from 50%

to 70%, revenue from $12 to $18 million annually and generating a 3-year ROI of 810%.

o Secure a new business contract worth $14 million in revenue and $4 million in EBIT annually, with a $2

billion furniture manufacturer.

• Gained acceptance by senior leadership for the acquisition of a new product line, contributing an additional $3 million

in annual revenue.

• Negotiated contract cost discrepancies with major retailer, lowering fees by 32 basis points and saving $50,000

annually.

• Centralized the Canadian and Mexican regional pricing and rebate functions, reducing the number of product pricing

groups from more than 100 to 10, resulting in a structured pricing strategy and rebate model.

• Automated forecasting, sales and marketing reporting using Cognos TM1, reducing production time by 70%.

WUNDERMAN – TEAM DETROIT, Dearborn, MI 2006 - 2010

A subsidiary of the WPP Agencies, a leading global advertising and direct relationship marketing company.

DIRECTOR & VP, CUSTOMER RELATIONSHIP MANAGEMENT OPTIMIZATION Team of 8

Led the development and implementation of predictive models, segmentation and contact strategy for direct mail, email,

telephone channels for conquest, lead generation and loyalty marketing campaigns for multiple leading brands. Directed

the development of post-campaign analytic reporting. Identified industry trends, presented competitive and profitability

analysis and made recommendations to Ford Marketing Executives to improve direct marketing results and maximize

profits for Ford Motor Company. Managed a $60 million annual agency direct marketing budget. Promoted within

Analytics Department two leadership levels in two years.

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• Developed 41 diverse direct marketing campaigns resulting in $40 million net profit for Ford Motor Company.

• Led the development of an automated Hand Raiser/Lead Generation reporting system resulting in a monthly savings

of 100 production hours.

• Developed CRM scorecard integrating all agency and non-agency financial and statistical campaign results, reducing

total scorecards managed from three to one while increasing the integrity and effectiveness of data reporting.

• Identified through in-depth analysis, fraudulent dealership loyalty activities limiting potential loss exposure to Ford,

and developed audit procedure for future loss mitigation.

SITEL CORPORATION, Detroit, MI 2004 - 2006

Leading international outsourcer for customer contact center operations in 25 countries, over 34,000 employees and over

$956 million revenue.

MANAGER, ANALYTICS AND REPORTING Team of 10

Led the Analytics and Reporting business planning for GM CARS Account, generating annual client revenue in excess of

$1.3 million. Managed the financial and operational reporting of three U.S. based call centers. Provided strategic

financial and analytic consulting, and conducted strategic reviews with GM executives to exceed service level agreements.

• Developed program to analyze outbound calling activity and improved the success rate of campaigns by over 20%.

• Implemented COPC-2000 (Customer Operations Performance Center) standard and established periodic audit

procedures, enabling GM to become COPC certified as a Vendor Management Organization upon their first review.

• Identified a complex error in vendor reimbursement process, resulting in 10% annual savings to GM.

• Automated 25 manual reports saving 3,200 production hours annually.

BRANDT, KELLY & SIMMONS, LLC, Southfield, MI 2001 - 2004

An independent registered investment advisory firm.

CHIEF TECHNOLOGY OFFICER & DIRECTOR OF FINANCE

Responsible for financial and net capital filing and compliance with the SEC, NASD and the State of Michigan. Managed

the Information Technology department and network administration.

• In-sourced portfolio management system, including quality control and network administration resulting in $120,000

annual cost saving.

• Developed automated portfolio rebalancing, trading, commission tracking and financial projection programs, saving

over 80 production hours monthly.

THE MEDSTAT GROUP, Ann Arbor, MI 2000 - 2001

A healthcare information and consulting company; subsidiary of the Thomson Company .

CLIENT RELATIONSHIP MANAGER Team of 6

Managed the General Electric (GE) client account, one of the largest held by The Medstat Group, generating $1.6 million

in annual client revenue and $1 million annual budget. Led strategic reviews with top GE leadership and quality control

sessions with GE healthcare providers. Managed the production of quarterly database updates and production of standard

and ad hoc financial reporting packages. Led a cross-functional team to identify and revise data quality scorecard metrics

to improve quality/hygiene of healthcare data.

SAFEWAY INSURANCE GROUP, Westmont, IL 1999 - 2000

A privately held specialty auto insurance company with annual revenues in excess of $750 million.

DIRECTOR, QUANTITATIVE ANALYSIS Team of 2

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Responsible for financial, statutory and statistical reporting, ensuring regulatory compliance. Recommended rate changes

for non-standard automobile insurance and forecasted and maintained the adequacy of reserves for non-standard

automotive and mobile home insurance product lines. Integrated mainframe legacy system into a client-server based

administrative system.

MANAGEMENT COMPENSATION GROUP, Deerfield, IL 1995 - 1999

An executive benefits consulting firm specializing in the development of non-qualified benefit plans.

SENIOR TECHNICAL ANALYST

Developed financial spreadsheet models and performed complex data and funding analyses. Delivered client

presentations analyzing future benefit obligations and impact to P&L, and recommended alternative solutions.

PIONEER FINANCIAL SERVICES, INC, Schaumburg, IL 1992 - 1995

A privately held, family-owned life and health insurance holding company acquired in December 1995 by Conseco, Inc.

ACTUARIAL ASSISTANT Team of 4

SENIOR ACTUARIAL ANALYST Team of 2

ACTUARIAL ANALYST

BLUE CROSS BLUE SHIELD OF MICHIGAN, Detroit, MI 1989 - 1992

A health insurance company with revenues in excess of $8 billion.

ACTUARIAL ANALYST

EDUCATION

DePaul University, Chicago, IL Master of Business Administration With Distinction

University of Michigan, Ann Arbor, MI Bachelor of Science Actuarial Mathematics

SKILLS

SQL Server Informix SAS HTML Atlas GIS Windows XP Windows Script Access Siebel QlikView

Crystal Reports Visual Basic Visual Basic for Applications Excel Visio Business Objects Centerpiece R

Salesforce.com Cognos TM1 BPCS MapPoint IBM Mainframe MS Office NASD Series 28

COPC 2000 Customer Call Center Six Sigma Yellow Belt

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