K EVIN DIXON

*** **** *****, ********* *****, CA 90266

ph: 310-***-**** cell/text: 603-***-**** email: acej80@r.postjobfree.com

PROVEN RESULTS IN SOFTGOODS MANAGEMENT

EXPERIENCE:

:

E ASTON-BELL SPORTS V AN NUYS, CA

CATEGORY MANAGER – EASTON APPAREL (2012-2014)

Directed all aspects of Easton's $22 million apparel business including baseball and hockey apparel.

• 2013 resulted in double-digit percentage increase in sales, significant improvement in inventory turns

and enhanced margin on top of a 30% reduction in skus.

• Managed product creation, product marketing, sourcing and product development from concept

to buy-ready including a team of direct reports and freelance personnel.

• Directed design, product development, material research, costing, fit engineering and technical design

including all milestone presentations and direct reports for all functions.

2008 - 2014

• Create solutions to business imperatives managing toward target sales, gross margin, net margin,

easton.com

inventory turns, operating budget, and alignment with brand.

SR. PRODUCT LINE MANAGER –EASTON HOCKEY APPAREL (2008-2012)

• Manage all aspects of Apparel product creation from concept to buy ready.

• Responsible for product line including athlete insight, initial concepts, product briefs, initial forecasting,

PLM implementation, design, development, materials, fit, buy ready approval and Q/C.

• Executed all elements of product marketing including product lifecycle review, competitive analysis, line

planning, go-to-market support, sales support, and present at key development and sales meetings.

** Company sold to Bauer Performance Sports in 2014

M cDAVID W OODRIDGE, IL

DIRECTOR – PRODUCT MARKETING

• Directed line plans and merchandising for apparel, protective apparel, protective accessories,

and sports medicine.

• Expanded McDavid apparel and protective apparel into new market segments including lacrosse

2007 - 2008

and winter sports.

www.mcdavidusa.com

• Initiated key influencer programs integrating trainers, equipment managers, and athletes into the

product process.

T ECNICA GROUP G IAVERA DEL MONTELLO, ITALY

VICE-PRESIDENT / GM – TECNICA FOOTWEAR (2005-2007)

• Drove initiatives in North America for $35 million footwear brand of $400 million outdoor and winter

sports company.

• Managed US distribution of a high fashion line of women’s winter boots distributed at boutiques,

department stores, and footwear retailers.

• Managed US distribution of performance outdoor footwear in specialty and sport retailers.

• Directed product merchandising and development efforts for both Tecnica’s fashion collection and the

outdoor performance collection.

2001 - 2007 DIRECTOR OF PRODUCT MARKETING – TECNICA FOOTWEAR (2001-2005)

www.tecnica.it

• Directed product merchandising, design, and development for footwear Collections.

• Coordinated efforts for No. American and International offerings with International team.

• Created PacMoc category of packable / travel footwear increasing sales by double-digit percentages

while expanding distribution channels in the North American market.

• Re-launched Tecnica’s Moon Boot effectively tripling sales for Tecnica’s winter fashion segment while

delivering sales and margin results well above targets.

• Created Tecnica’s performance footwear efforts in outdoor x-training & trail running.

** The Tecnica Group consists of the brands Tecnica, Nordica, Blizzard, Nitro, Dolomite, Rollerblade, Moon Boot, and Lowa

K. Dixon – Resume – Pg 2

D UOFOLD / HANESBRANDS A LLENTOWN, PA

NEW BUSINESS DEVELOPMENT (1999-2000)

• Managed a multi-discipline team in launching a new performance apparel effort licensed under the

Ironman Triathlon brand targeted toward runners and training.

• Expanded Spring offerings to complement core winter business.

• Initiated offshore sourcing for this US-based, vertical operation.

• Managed merchandising, design, development, and product marketing for new segments.

DIRECTOR OF PRODUCT MANAGEMENT (1997-1999)

1997 – 2000

• Directed all aspects of market analysis & product strategy for a $35 million apparel brand.

www.duofold.com

• Merchandised, designed and developed the product line including material selection,

garment construction, color, and packaging.

• Launched spring collection increasing overall business by 10% in first season..

F ILA S PARKS, MD

PRODUCT LINE MANAGER – OUTDOOR & WINTER SPORTS APPAREL

• Managed men’s & women’s collections including Ski, Outdoor, and Snowboard.

• Developed product, coordinated factories and agents, managed material vendors.

1995 – 1997

• Merchandised & managed sportswear collections complimenting all categories.

www.fila.com

• Worked in collaboration with design in executing product to designer’s vision.

M AD RIVER CANOE W AITSFIELD, VT

PRODUCT MANAGER – PADDLESPORTS ACCESSORIES

• Managed canoe and kayak accessories for leading paddle sports manufacturer.

• Increased sales by double-digit percentages and returned accessory segment to profitability.

1993 - 1994 • Merchandised, developed and launched new products.

www.confluencewatersports.com

• Expanded business into OEM and competitive sailing segments with select products.

EDUCATION:

:

U NIVERSITY OF NEW HAMPSHIRE D URHAM, NH

M BA MASTER OF BUSINESS ADMINISTRATION - PAUL COLLEGE OF BUSINESS & ECONOMICS

Recipient - Paul J. Holloway Prize promoting Entrepreneurial Excellence

Intern - D.L. Geary Brewing Co, Portland, ME

P URDUE UNIVERSITY W EST LAFAYETTE, IN

BA BACHELOR OF ARTS - COLLEGE OF LIBERAL ARTS

Intern - Young Adult Marketing, Miller Brewing Company, Milwaukee, WI

Intern - Columbia/Sony Pictures, Publicity & Promotion, Los Angeles, CA

IT CAPABILITIES:

:

Word Adobe Illustrator

Excel Adobe Photoshop

Microsoft Project / Merlin Adobe InDesign

Filemaker Pro Adobe Acrobat / Distiller

SAP / BI PowerPoint

Oracle Keynote

PLM/PLP (Centric)

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