EXPERIENCE:

MEDIA MANAGER (Contractor through KellyMitchell Group)

AbbVie (Libertyville, Il) - February 2014-March 2014

Marketing Communications and Operations (MC&O) - HUMIRA, AndroGel,

Synthroid, HCV

. Worked with internal team and agency partners to ensure all

deliverables were adhering to planning processes, policies, and

procedures for assigned accounts

o Created internal agency self-evaluation forms

o Organized creative deployment timeline, which was shared with

senior leaders

. Developed effective relationships with internal teams and agency

network

o Identified issues and created solutions / tracked progress

towards resolution

. Worked with internal teams and agency partners to review campaign

budgeting, finding efficiencies for additional media investment

. Provided analysis on competitive tracking systems and POV on system

strengths / weaknesses

. Provided analysis on social media opportunities, competitive social

media activity, and agency social media breadth

SUPERVISOR, PERFORMANCE MARKETING

SMGPM (Chicago, IL) - February 2013-December 2013

Microsoft - Strategic and Special Projects (S&SP)

. Lead new Microsoft team, executing media plans that redefined how

client plans media across all Bus

o Developed new strategic thinking outside of traditional media

planning to meet deadlines and take the newest freshest approach

to planning and reporting

. Created business and media solutions and managed client relationships

throughout multiple fast-turn campaigns

o Oversight of digital media plans across display, social, video,

and mobile / tablet

o Managed multi-platform national and regional campaigns

o Ensured clients were provided the right deliverables by the

appropriate members of the team to build core relationships and

establish "go to" people for every stage of the process

. Worked closely with creative agencies, analytics teams, activation

teams, strategy teams, and client teams to execute multiple campaigns

that met or exceeded benchmarks

o Leveraged applied learnings to drive consistent improvement

among all campaign KPIs

o Increased awareness of non-product campaign by 30%

. Presented multiple media strategic approaches, media recommendations,

and campaign wrap-reports to clients

o Developed daily campaign reporting template and post-campaign

wrap reports

o Oversaw weekly competitive reporting and established best

practices

o Presented to all levels, from SVP internally to CMO externally

. Merged traditional and digital lines to form a fully integrated team

that contributed to a combined media strategy, providing each team

member with new cross-functional skills

o Ensured integration of planning, processes and best practices

across all campaigns and teams

o Created and managed various processes among the team (naming

conventions, trafficking, analytics, etc.)

. Interviewed, hired, and developed team in all levels of strategy and

media story-telling process

o Trained new hires on planning process, including internal

trafficking and finance systems

o Managed team in data analysis and taught how to create

actionable recommendations by interpreting performance insights

o Oversaw negotiation process to ensure effective utilization of

campaign budgets

MEDIA STRATEGIST

OMG (Chicago, IL) - April 2010-February 2013

Hewlett Packard - SMB, Public Sector, Workstations, Channel, Enterprise

Business

. Refreshed audience segmentation studies with new insights into media

consumption, demographics and psychographics for all SMB and Public

Sector audiences, applying learnings to all areas of planning

o Combined public sector audiences (EDU and GOV) into single

campaign to maximize budget, while also ensuring separate

reporting, billing and tracking of performance

o Redefined SMB audience to lead new product introduction and

"bring own device to work" initiatives

o Launched campaign for new internal HP client, focusing on

software sales and global lead generation

. Lead internal and external meetings, conference calls and ideation

sessions

o Guided creative conversations with client and creative agency to

align media / creative / campaign goals

o Created ongoing relationships with media vendors to help

encourage further opportunities for new media product creation,

out of the box media opportunities, and added value in campaigns

. Lead regular internal team brainstorming sessions for new product

releases and major campaign initiatives

o Presented best media ideas to clients and agency network, with

special focus on those with historical performance

o Developed POVs with agency and client teams detailing changes to

the digital landscape

. Coordinated with analytics team to put together comprehensive post-

campaign analysis reports to measure campaign Key Performance

Indicators (KPIs)

o Analyzed reporting from all campaigns, highlighting learnings

for application for future activity

o Condensed campaign results and key learnings into easily

understandable format

. Supervised team in quarterly cost savings, monthly worldwide billing

reports and annual competitive reporting

o Developed templates and process for all reporting and billing

and presented to the client

. Oversaw development and strategic training of new strategists and

assistants

MEDIA PLANNER

GyroHSR (Chicago, IL) - April 2009 - April 2010

Hess Energy, John Deere, Tate & Lyle, Timken Steel, USG, VMWare (B2B)

. Developed strategic channel / media approach to meet with client

objectives (print, online, and lead generation)

. Coached and delegated assistant planners on day-to-day assignments to

aid in development of their media skills

. Trafficked digital creative using DFA and utilized for detailed

monthly reporting

. Analyzed monthly digital reports and optimized campaigns as needed

. Utilized media and competitive research tools to track campaign

development and maximize effectiveness

MEDIA PLANNER

Campbell-Ewald (Southfield, MI) - July 2008 - October 2008

American Heart Association, Carrier, US Navy

. Developed multiple media plans for various clients to meet objectives,

and presented them to the client

. Established early market entry strategies and presented to the client

. Investigated Competitive and SWOT analysis for all non-automotive

clients

. Researched emerging media opportunities and ways to utilize them for

client's benefit

. Assisted on research materials for new business pitch components

ASSISTANT COMMUNICATIONS PLANNER

Mindshare Team Detroit (Dearborn, MI) - April 2006 - July 2008

Bosch, Oakwood Healthcare System, Oakwood Commons, Delta Dental, White

Castle, Compuware

. Developed multiple media plans for various clients utilizing a

strategic channel / media approach (print, broadcast, and online

components) to meet client objectives, and participated in presenting

them to the client

. Researched consumer insights using MRI and developed integrated

Resonance Strategies for diversified clients

. Placed insertions for traditional media, including print and broadcast

. Investigated Competitive and SWOT analysis for all non-automotive

clients

. Developed and evaluated RFPs

. Investigated various traditional and non-traditional media and wrote

comprehensive POVs for the client

TECHNICAL SKILLS:

Proficiency in all of the following software programs:

Media Research Software - Microsoft Office - Excel, Design Software -

Arbitron, ComScore, DART, PowerPoint, Publisher, Word Dreamweaver, Illustrator,

IMS, MRI, SRDS, TNS, Opt-TV, PhotoShop

Ad Relevance, Forrester

EDUCATION:

Bachelors of Business Administration: Western Michigan University

(Kalamazoo, MI), Graduated Dec. 2004

Major: Advertising and Promotion Minors: Economics, and Communications

Graduate of the Lee Honors College Member of Beta Gamma Sigma Honor Society

GPA: 3.70

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