Manager Marketing

IRINA BRODSKAYA

**** * ******* ***., ***. *B? Chicago, IL 60622 ? Phone: 312-***-**** ?

*****.*.*********@*****.***

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MARKETING MANAGER

Core competencies

Strategic Business Planning Project Management SugarCRM

Process Improvements DoubleClick Campaign

Team Development & Productivity & Efficiency Manager

Leadership Commission Junction,

Proposals & Contract LinkShare

Negotiations HTML coding

PROFESSIONAL EXPERIENCE

TRADEMONSTER April

2013 - May 2014

Affiliate MARKETING Manager

. Lead affiliate advertising strategy development with an emphasis on

evaluating and developing new affiliate partnership opportunities

. Screen current and potential affiliates and partners for relevancy,

content quality and compliance with terms of service and other

guidelines

. Manage existing relationships with key affiliate partners to increase

acquisitions and quality of these acquisitions

. Administer execution, creation, production, development, analysis and

management of email campaigns

. Ensure accuracy of digital media placement, campaign management,

tracking and reporting

. Partner with media agency on all elements including production,

tracking, reviewing and delivery of digital media placements

. Provide regular performance updates to business owners and serve as

the owner of the display and affiliate channels

. Identify new and emerging online advertising technology and

capabilities to improve program performance

. Mange various marketing projects (creation of display ads, promotional

prospect site lading pages)

. Oversee the optimization of prospect site for usability, conversion

rate and page layout.

. Drive the vision and execution of display advertising campaigns

. Evaluate ROI and provide monthly, quarterly and annual report

. Analyze effectiveness of various marketing efforts and provide

suggestions

. Manage and track progress of A/B testing efforts

NUTRAMETRIX EDUCATIONAL INSTITUTE - contract based work

2011-2013

Institute provides nutritional education and nutraceutical applications for

health professionals

MARKETING SPECIALIST

. Building and enhance brand awareness on new products and services

among new and existing clients.

. Strong contributor to the development and management of interactive

and social media strategies

. Planning, coordinating and executing emails campaigns to engage

potential attendees.

. Evaluate sales/marketing requests for venues and activities.

. Interact with senior management on program details.

. Facilitate marketing campaigns ensuring timely and quality

implementation of all related tasks.

. Create marketing material to support sales efforts

. Establishing strategies and objectives for events and tradeshow

programs.

. Travel to events/tradeshows when appropriate and assisting management

EliteHealth

2008-2011

MARKETING AND BUSINESS DEVELOPMENT MANAGER (2010-2011)

. Spearheaded nationwide and global expansion; led business development

issues, generated leads and converted them into sales.

. Managed accounts, developed strategic plans, oversaw tradeshow

participations and delivered highly effective product presentations.

. Drove the company's brand and product awareness initiatives.

. Led all marketing functions for a niche healthcare company, managed

advertising/marketing campaigns.

. Key role in the start up of a new divisions, Elite Aesthetics; created

a highly effective marketing plans and aggressively promoted the new

division and services.

. Directed the creations of a new product portfolio, facilitated

launches and gained competitive advantage.

. Recommended pricing, promotions and programs to ensure ROI goals were

achieved; worked closely with senior executives to develop pricing

models, marketing campaigns and trade themes.

. Evaluated program results and recommended brand strategy changes which

resulted in surpassing ROI quotas.

Product Development/Product Manager, myEliteHealth patient portal

2008-2010

. Key role in the development of a patient portal and the overall

product roadmap.

. Met with clients to comprehend product usage and to uncover feature

gaps.

. Managed key projects and tracked the impact of new product functions

and usage.

. Conducted competitive analysis and streamlined the product backlog.

. Compiled metrics to track what parts of products users are leveraging.

. Led product rollouts, coordinated the external messaging and

spearheaded internal training.

Northern Trust, Chicago, Illinois

2005-2008

Investment Compliance Specialist

. Analyzed financial exposure and investment language presented in the

Investment Manager Agreements, and created summary level reports.

. Established and test guideline parameters in the Compliance Analyst

System - Charles River.

. Identified and administered compliance breaches and reviewed

investment policies.

. Created and analyzed accounting reports to monitor fund adherence and

investment guidelines.

. Reviewed compliance issues and analyzed investment polices; created

and reviewed accounting reports.

. Communicated procedural updates and findings to the NTI Board

Committee and key stakeholders.

. Ran meetings to resolve data management issues related to the Charles

River System with minimal risk to the accounts in question.

. Customized solutions, maintained departmental procedures and defined

the role of the portfolio management team.

. Liaised with client project teams and programmers to ensure the

accuracy of data in particular scenarios.

Northern Trust, Chicago, Illinois

2004-2005

Portfolio Accounting Analyst

. Tracked and reconciled cash flows and monitored, investment

transactions, income and prices of investment options in Defined

Contribution Plans.

. Calculated net asset values and yields and verified complex

transactions including income, expenses and corporate actions within

strict timeframes.

. Resolved client, auditor, and external vendor inquiries.

. Prepared client periodic and annual financial statements and handled

regulatory reporting.

Biechele Royce Advisors, Indianapolis, Indiana

2002-2003

Financial Analyst

. Supported the Portfolio Manager to ensure the profitability of $80M in

assets.

. Evaluated securities, analyzed investments using price model, devised

and implemented a security ranking system to evaluate investment

opportunities.

EDUCATION

Bachelor of Science in Finance, Indiana University, Kelley School of

Business, Indianapolis Campus, May 2002

. Minor in Economics

ADDITIONAL DATA

Fluent in Russian, conversational in Hebrew and Ukrainian, and basic

proficiency in Spanish. Worked and studied in 5 different countries.

Interests: traveling, cooking and dancing (Latin dances, argentine tango in

particular).

Contact this candidate