Robert A. Morrison

Qualifications

*. **+ years of marketing communications experience

2. 25+ years department / personnel management

3. Expert in all Microsoft and Apple business applications

4. 25+ years experience in sales and account management

Specialties

Creative Direction / Copywri ter – Business Development – Tradeshow and Event

M anagement – Relationship Management –Strategic Planning – Project

M anagement – Budget Management – Bid /Proposal Development and Production –

Media Relations

Creative portfolio h t tp://rmor rison.foliohd.com/all

P rofessional Experience

CMT Advertising, Vi rginia Beach, Virginia

Vice President / Creative Director 1986 - 2014

D irected agency activities, including press and public relations, creative output,

s trategies, account service and media. Managed full time and freelance creative and

account service staff. Developed long-term public relations programs for clients

i ncluding creation and management of the STIHL Timbersports™ Series on ESPN,

t he Forestry Hero Award, the Chrysler Museum / Sherwin-Williams partnership,

and the “Use it Wisely” award-winning electricity conservation campaign.

SOLO I nc. Newport News, Vi rginia

Marketing Director 1984 – 1986

Implemented national advertising and public relations programs for this

manufacturer of lawn, garden, forestry and agricultural equipment including

chemical applicators, chainsaws, brush cutters and leaf blowers. Secured new

d istributors and created the division's first private branding contracts.

ST I H L I nc. Vi rginia Beach, Vi rginia

Advertising / Public Relations Manager 1979 – 1984

Administered national advertising and public relations planning and execution and

cooperative dealer advertising for premier manufacturer of a full line of handheld

outdoor power equipment including blowers, t r immers, brush cutters, chainsaws and

m ulti-task tools.

Weed Eater I nc. Houston, Texas

Technical Writer 1975 – 1976

Sales Promotions Manager 1976 – 1977

Advertising Manager 1977 - 1979

Member of the original team that t ransformed Weed Eater from concept into

household name. Produced owner’s and shop repair manuals for Weed eater

manufactured products. Developed product packaging and point of purchase

d isplays. Managed national advertising and public relations ini tiatives as well as

retailer cooperative advertising. Created and managed brand style guidelines for

Weed eater brand as well as private label products for Sears, T rue Value and others.

Select Awards and Recognition

Telly: Winner of five Telly awards for TV commercial and web video

p roduction.

M obius: Concept and copy for agency brochure, “The Ar t of Advertising,”

honored with the “International Mobius Award” for outstanding

advertising.

A pex: Recipient of Communications Concepts’ “APEX Award” for “Excellence

and the Ability to Achieve Overall Communications Excellence -

NOVEC (Northern Virginia Electric Cooperative) annual reports.

I nternational

Summit: Recipient of numerous Summit awards for print and broadcast

p roduction, including first “Green Marketing Video award” for an

electric utility.

Cine: Golden Eagle award for pro-logging safety films

Community Leadership

Board Member: Virginia Governor’s School for the Ar ts Foundation

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Board Member / Former Chairman: Citizens Advisory Commit tee on Gifted

E ducation

Founding Board Member: Juvenile Diabetes Research Foundation, Tidewater

Chapter

Board Member – Li t tle Theatre of Virginia Beach

Marketing Consultant - Youth For Tomorrow

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