Patrick D. Dati

**** *. ****** ***** **** **K, Chicago, IL 60640 847-***-****

aceh9e@r.postjobfree.com

Objective

To apply my proven marketing analytics reporting, database management,

online/direct marketing and expertise in a challenging and progressive

environment.

Professional Experience

Membership Marketing Manager January 2003- Present

Society of Critical Care Medicine (Medical Association), Mount Prospect, IL

. Devise campaigns, assemble teams, and execute all direct marketing

initiatives. Identify key prospect characteristics, vertical market

opportunities, and significant trends; leverage sophisticated data

segmentation/mining techniques for optimal results. Developed

innovative direct mail piece design, saving more than $50,000 in

annual production expenses. Strategically plan, develop, launch, and

refine highly personalized email marketing programs for internal

clients that increase campaign response rate.

. Manage all membership, educational and product lead generation

marketing efforts to support sales team build solid bank of prospects

that they will convert into new business goal is 12 brand new leads a

week (direct mail, affiliate marketing, banner ads, PPC, SEO and

telemarketing).

. Built upon iMIS Database (CRM) effort, data management techniques, and

in-house marketing expertise. Implemented significant upgrades to

Unica database, enabling greater cross-selling functionality and

improving monthly revenues by 12%.

. Exhibit and recruit new prospects at national industry related trade

show events engaging on benefits and features of services.

. Collaborate with divisional and executive leadership in constructing

strategic marketing plan, performance benchmarks, and measurement

analytics.

. Evaluate campaign effectiveness and implement improvements. Exceed

prior year results by 20%. Conducted test mailings for improved

customer LTV and lead generation process.

. Oversee $80,000 annual national advertising budget to promote

membership, meetings and courses in high profile trade publications.

. Manage Google Pay Per Click (PPC) advertising to generate new leads

generation programs.

. Analyze and report on website traffic to determine what marketing

efforts are driving prospects to the sites using SAS tool to more

effectively understand market to customer base.

. Performed Search Engine Optimization (SEO) which increased overall

traffic by 50%.

. Accountable for all lead generation efforts, which have increased

database contacts by 30%.

. Perform analytics on revenue generating programs to enhance the SCCM

membership customer profile.

. Champion of Social Media tools and technologies, with a track record

of creating and implementing successful social medial programs that

has helped increase our web traffic tremendously.

. Implement indebt market research analyze through surveying current

customers on key elements of why they continue to do business with us

and why they choose our organization.

. Build brand awareness and position company above the competition.

. Execute and track results of 10 to 12 e-mail blasts a month utilizing

e-mail device Magnet Mail.

Direct Mail Manager September 2001-January 2003

Bankers Life and Casualty Company (insurance), Chicago, IL

. Researched marketplace, competitors, and new opportunities to grow

sales channels and produce new revenues for life and health insurance

sector. Identified and defined profitable new markets and advertising

opportunities.

. Devised, planned, and executed monthly direct mail campaigns (over 2.8

million pieces) that expanded sales and qualified prospects for senior

health care insurance business unit. Created lead generation test

mailings that increased response rate by 5%.

. Prepared and managed $1 million annual budget. Prepared campaign

analyses; tracked success; and identified new methods to increase

efficiencies and reduce costs.

. Provided leadership to sales force teams at 179 branch offices.

Created new business development plans and sales strategies. Developed

online, database-driven direct mail prospecting program that increased

annual sales by 15%.

. Directed and oversaw writers, designers, and production personnel.

Marketing Manager December 1998-September 2001

American Medical Association (association - non-profit), Chicago, IL

. Researched and developed plans for strategic positioning of book and

product publishing division. Created comprehensive marketing plans,

sales forecasts, and budgets for books, journals, and electronic

media. Monitored program response and analyzed results. Exceeded

revenue expectations by 10%.

. Collaborated with product development staff on strategies for

marketing new titles. Provided direction to sales force on key market

channels and promotional strategies.

. Planned, conceptualized, and managed creation of promotional material,

including direct mail, catalogs, print advertising, and sales support

collateral. Hired and supervised writers, graphic designers, and print

production vendors.

. Developed and managed member referral program to increase membership

enrollment.

. Create all new book press releases to distribute to media to increase

book sales and details.

Marketing Manager October 1996-December 1998

Dearborn Financial Publishing Group, Inc. (education - publishing),

Chicago, IL

. Conceptualized strategic marketing plans and prepared annual

marketing/promotional budget for $20 MM Insurance and Securities

division. Achieved revenue growth of 25% in nationwide classroom

training sector with market share increase of 15 points in one year.

. Led marketing and sales support teams in developing marketing

materials including, direct mail campaigns, product sheets, and

collateral; directed and oversaw copywriters, designers, marketing

support, and print production staff to ensure job goals and budgets

were met.

. Designed, executed, and analyzed campaigns for lead generation;

recommended marketing and sales strategies to national sales force.

Increased territory account base by 25% in several states; increased

revenue by $250K.

. Researched, negotiated costs, and handled purchasing of external

mailing lists.

Marketing Manager January 1991-October 1996

Hunter Publishing Limited Partnership, Export Magazine (publishing), Elk

Grove Village, IL

. Directed marketing communications department. Hired and trained staff;

managed annual budget; developed and executed marketing campaigns for

corporate headquarters and affiliated manufacturers; cultivated new

accounts and geographic territories; and implemented telemarketing

strategies that increased advertising revenues by 15-35%.

. Led the reengineering of the new product development process. Provided

analyses and recommendations to ensure market-driven, customer-focused

solutions.

. Managed marketing communications, planning, analysis, forecasting,

database management, sales, and sales support.

Education

Bachelor of Arts, Communications 1987

Columbia College, Chicago, Illinois

Additional Qualifications

Expert knowledge of financial forecasting, database technology, SAS, iMIS

Database (CRM), Magnet Mail email tool, Campaign Reporting System (Unica),

Access Database, NCS Survey Tracker and Discovery Reporting

References furnished upon request

Contact this candidate