N IKITA MENDIRATTA

MOBILE +1-512-***-**** • aceh3r@r.postjobfree.com

S UMMARY

Project Management enthusiast with proven high impact industry experience, coupled with a firm theoretical foundation.

Areas of expertise and interest:

§ Project Management and Team Leadership

§ Converting Insights into Meaningful Strategies

§ Cross Functional Collaboration

§ Sales & Marketing Strategies

§ Digital Marketing

P ROFESSIONAL EXPERIENCE

Project Manager & Marketing Executive Jan 2014 – Present

DropThought Inc, CA, USA

§ Led the Marketing team of 10 members alongside the Product Marketing Manager

§ Project In charge - Executed all Marketing projects (Sales, sales support, website, press releases, social media)

§ Defined Marketing processes, Created & Managed all project plans, schedules & budget estimates

§ Conceptualized & Executed a Gamification Strategy for Hyatt and extended across all corporate and SMB clients

§ Devised a Marketing strategy for DropThought at CeBit Expo, Germany

§ Devised a Social Media plan for DropThought rebranding campaign

Account Manager & Digital Media Planner Feb 2012 – May 2012

Resultrix, Mumbai, India

§ Conceptualized and executed media plans in digital campaigns for Airtel, Tata AIG, Kotak Mahindra NRI,

Birla Sun Life Insurance

§ Owned three accounts and ad campaigns simultaneously

§ Devised a yearly display media strategy for IndiaFirst Health and Term insurance

§ Trained in Google AdWords, AdSense and Search Engine Optimization

National Key Accounts Manager - Corporate Alliances Oct 2011 - Feb 2012

Deals and You, Mumbai, India

§ Devised marketing initiatives to drive high level customer engagement

§ Conceptualized branding visuals and copy that enabled highly effective marketing

§ Developed strong coordination and working relationships with stakeholders

§ Worked with clients like Barista, Subway, McDonalds on national level deals

Assistant Manager - Operations & Sales Analyst Oct 2010 - Oct 2011

Deals and You, Mumbai, India

Operations

§ One point contact for National Sales team of 80 people, which grew from 3 to 8 cities under my tenure

§ Solely responsible for analyzing & finalizing deals on daily basis across 8 cities for over 7 product/service

categories

§ Analyzed performance, identified industry trends developed actionable insights and recommendations

§ Executed projects from planning through completion under pressure of fast-paced, time-sensitive

environments

§ Responsible for making & maintaining Sales & Marketing charters, ensuring revenue targets were met &

exceeded

§ Reported Sales, Revenue, Performance figures & KPI’s to senior management

§ Participated in strategic direction setting discussions of the firm

Business Development & Analysis

§ Reported to and assisted the Co-founder in expanding and maintaining the client base of the organization,

setting Sales forecasts & Targets on a monthly basis

§ Assisted the West - Regional head in heading the region

§ Discussed target achievements and shortfalls with regional teams and individual team members

§ Provided strategic direction to marketing material including: Product presentations, Website content & design

§ Account Management - Customer & Vendor Support and problem resolution

Customer Support May 2010 - Oct 2010

Commonwealth Bank of Australia, Melbourne, Australia

§ Part of a specialized team which helped automate a wealth management product

§ Building and scoping the product roadmap at customer level

§ Ensuring service is provided on schedule while maintaining 100% accuracy

§ Identified and fixed major process errors

§ Consistently rated highly in management reviews. Among the top performers in a large team

Market Researcher Oct 2007 - Mar 2009

NWC Opinion Research, Melbourne, Australia

§ Responsible for primary data collection

§ Analyzed trends and behaviors of consumer markets for clients

§ Worked on projects for multinational clients like Hewlett Packard and Caterpillar

§ Assisted in developing and pilot testing of questionnaires

§ Trained team members and monitored their data collection techniques for new and ongoing projects

E DUCATION

Certificate in Project Management – University of California Santa Cruz Extension 2013 – Present

Graduate Diploma in Business Administration – Victoria University, Australia 2009 – 2010

Masters in Marketing – Monash University, Australia 2007 – 2009

Bachelors of Management Studies – Mumbai University, India 2004 – 2007

A CADEMIC PROJECT WORK

§ Marketing Audit on Monash University Library’s Marketing Strategy

§ Brand Evaluation & Future Strategy for IKEA – Australia

§ Business Development Strategy for India At Home – Chain of Supermarkets

A CHIEVEMENTS AND SKILLS

§ Chairperson of Annual Career Event, SIES College, Mumbai University

§ Led, conceptualized, organized and executed the annual inter-collegiate Career Fair

§ Awarded for exceptional interpersonal, leadership and relationship building skills

§ Head of Finance & Sponsorship Department & Member of Core Organizing Committee, ‘Intercollegiate Week

2005’ SIES College, Mumbai University

§ Managed a Sponsorship team of 15 members for the event with a budget of One Million INR.

§ Solely secured a deal with a lead sponsor

§ Exceptional knowledge of Adobe Photoshop, Illustrator and MS Office

§ Used Google Analytics and ‘emarsys’ for reporting KPIs

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