Christine Marie Smith

Phone: 863-***-**** / Email: aceg4j@r.postjobfree.com

Profile: www.linkedin.com/pub/christine-m-smith/68/423/175/

l Award-winning research professional with 25 plus years of experience

assisting marketing department for large publishing company.

l Respected advisor for sales and creative teams. Orchestrated marketing

numbers that effectively reinforced and built magazine and website images

for prospective advertisers.

l Expert in the numerical development of sales-driving collateral.

Skills

l Advertising Data Base

l comScore

l Kantar-PIB-TNS (Print Magazines)

l IMS & Magazine Radar

l GfK MRI (Survey of the American Consumer), New Age and Starch Ad Measure

l Sharepoint

l Nielsen @plan (Answers), NetView, AdRelevance, SiteCensus

l Omniture SiteCatalyst

l Zoomerang (now surveymonkey) and Snap Surveys

l Microsoft Office programs (Word, Excel, PowerPoint and Outlook)

l Ipsos Mendelsohn Affluent Survey (HHI $100,000+) and J.D. Power

Awards

Unsung Hero of the Year Award

Professional Experience

TEN: The Enthusiast Network - Source Interlink Media - (FORMERLY Petersen

publishing, Petersen publishing companies Inc, Emap usa, primedia) – Tampa,

FL

Publishing Company

Market Research Analyst/Research Manager, 12/1986 to 10/2012

Consults in corporate marketing sales pitch decisions. Instrumental in

advising advertising and sales personnel on how to best present a company’s

products to prospective advertisers.

Experience

Market research authority for 70+ magazine publications and 100+

websites.

Oversaw the development, reporting and distribution of all

research materials supporting the sales staff. Areas of responsibility

included: creating supporting research for the sales staff, analyses and

communication of marketing and media data, development of primary research

studies and special projects as assigned. Additional duties included: RFP

response, sales proposal and presentation development, sales materials

management, media reporting. Worked closely with members of the marketing,

creative and sales teams .

Experienced in creating and launching online surveys for customer

feedback.

Very detail-oriented possessing excellent fact checking,

organizational and project management skills with the ability to prioritize

multiple projects from marketing materials to research.

Aptitude for analyzing and synthesizing research data, with the

ability to build strategic “stories.”

Selected as a beta test site for GfK MRI for their new programs.

Created magazine prototypes for non MRI measured magazines using

GfK MRI’s Mediator program.

Researched for measured websites on demographics and consumer

activity.

Expert in the consumer and automotive marketplace.

Proficient in the knowledge of the advertising industry,

specifically media sales and media research.

Education

25+ years on the job MARKET research experience, – Atlanta, Georgia, and

Tampa, Florida

University of Wisconsin Oshkosh, Graduate of Akers Computerized Learning

Centers (Atlanta, GA)

Green Lake High School Graduate (Green Lake, WI)

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