LYNELLE VIDALE
240-***-**** Home • acefte@r.postjobfree.com
Summary of Expertise
Masters of International Management coupled with 5 years experience in the Communications & Media
profession and over 7 years supporting government contracting and private industries. Develop framework,
policy/procedures and implementation strategies for communication and dissemination of products, media
projects, and public activities. Propose exploratory avenues for new innovative audience communication.
Possess creative business acumen and energetic personality.
PROFESSIONAL EXPERIENCE
MAXWEST ENVIRONMENTAL SYSTEMS, INC. – LAKE MARY, FL
Marketing Coordinator January 2014 – present
• Plan, organize, and develop promotional materials and presentations.
• Prepare marketing reports by collecting and summarizing sales data.
• Coordinate representative efforts, keep rep territory map current, provide vendors with up to date
company information and supplies.
• Perform market research analysis to remain current on industry trends.
• Responsible for coordination of tradeshows and other public events.
• Contribute to marketing content; including proposals, website content, project descriptions, boiler
plate text, qualifications of key personnel, etc.
• Assist in development of RFI’s, RFP’s, and RFQ’s.
• Determine best advertising opportunities, arrange for ad design and placement.
• Manage social media efforts and ensure website content remains up to date, including measuring of
results.
Key Accomplishments:
Exceeded senior management expectations and proposed deadline by developing and maintaining a
custom mobile website, increasing communication efforts and improving user experience; resulting
in a 15% increase in web-based interaction.
Efficient website maintenance and search engine optimization has increased web-based interaction
by 48% since December 2013.
NATIONAL ACADEMY OF SCIENCES – WASHINGTON, DC
Program Coordinator November 2008 – October 2013
• Organized administrative facets of programs/projects, including identifying workflow needs,
developing procedures and recordkeeping systems, and ensuring administrative aspects of
programs/projects are successfully executed.
• Oversaw logistical arrangements for domestic and international meetings, including compilation and
production of agenda books and briefing materials, coordination of travel and lodging arrangements,
and selection of venue, menu, and support services.
• Participated in research efforts including collection, assembly, and tabulation of data and
summarizing literature. Compiled and summarized information for the development/revision of a
LYNELLE VIDALE
240-***-**** Home • acefte@r.postjobfree.com
variety of documents. Formatted text and publications; entering revisions into text. Collaborated with
printers/publishers on the publication and distribution of materials.
• Reviewed grant proposals to be submitted to government and non-governmental agencies; worked
with finance team to provide appropriate budget allocations to staff time, project development,
project time, dissemination, and valuation and assessments.
• Performed financial tasks related to assigned programs/projects (budget analyzing); prepared
invoice vouchers; reviewed and approved travel expense reports, and monitored spending of awards
ranging $300,000 to $1,400,000.
Communications/ Media Specialist July 2011 – October 2013
• Created, designed and oversaw implementation of communication, media, and dissemination
projects, using various media such as print, electronic, video, and web-based products.
• Composed and/or edited program summaries, briefs, flyers, postcards, CDs, videos, and other
special dissemination products. Provided advice, technical assistance, and directly assisted in the
production of popular or specialized audience versions of products.
• Created and maintained online content, including web sites and social media channels. Provided
technical and strategic expertise in the use of online technologies.
(http://sites.nationalacademies.org/PGA/biso/index.htm)
• Explored and developed new ways to communicate activities and to disseminate information and to
expand the audience for program activities. Kept abreast of science policy and relevant science
news stories.
Key Achievements:
Created the first set of Young Observer Program advertising materials and information packets
for selected applicants.
Doubled the number of applicants for the Young Observer Program as a result of intensive
outreach (social media, newsletters, listserv e-mailings, and webpage postings)
Organized and coordinated a reception for over two hundred attendees (local and foreign). Tasks
included: ordering food and beverage, arranging a layout for display tables, and designing and
displaying posters and brochures that publicized my unit (Board on Chemical Sciences and
Technology).
Successful transition from paper travel expense reimbursement process to electronic format, via
Concur Solutions. Created a more efficient environment that allows travelers to submit their
expenses and receive their reimbursement in a timely manner.
SODEXHO – WASHINGTON, D.C.
Catering Administrative Assistant June 2008 – October 2008
• Provided administrative support for the Food and Beverage Department at The National
Academies.
• Served as the point of contact for client inquiries and ensured positive experiences
throughout the meeting or event, which lead to successful outcomes.
• Developed and maintained client event orders (Banquet Event Orders), via the Scheduler
Plus event management system.
• Coordinated room setup, audio and visual rentals, and assisted and worked with kitchen staff
to plan and create menus for clients.
• Responded to customer concerns and resolved operational issues.
Key Achievements:
LYNELLE VIDALE
240-***-**** Home • acefte@r.postjobfree.com
Reduced staff and client miscommunication by 20% through introducing bilingual speaking ability
during coordination of events, handling and resolving all customer and/or vendor issues.
Developed profitable relationships with clients coupled with thorough assessment and
understanding of client’s needs and our product and service offerings. Created food and
beverages packages suitable to client’s budget (per diem).
DB CONSULTING GROUP – SILVER SPRING, MD
Accounts Payable Support Specialist January 2007 – June 2008
• Processed accounts payable vouchers via Deltek financial database, in accordance with company
policy and accepted accounting practices and principles.
• Performed pre-audits of all invoices for the purpose of ensuring accuracy and appropriateness prior
to payment in compliance with the general accounting principles.
• Reconciled monthly statements to maintain vendor files, monitor payment schedules, and ensure
accuracy in expense accounts and cost center transactions.
• Produced and analyzed quarterly reports to resolve any discrepancies in the General Ledger.
Key Achievements:
Increased productivity by 10%, by collaborating with management to formulate a plan that
laid the groundwork for efficient workplace productivity and quality control, while using the Deltek
System.
Exceeded the projected six month completion date for converting system upgrades, training
employees, and entering data within the accounting software by one month.
EDUCATION
UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE
Master of Business Administration (Graduation candidate for December 2014)
UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE 2012
Master of International Management (MIM): Enterprise Management Specialization
HOWARD UNIVERSITY 2009
Bachelors of Arts in Business Administration: Hospitality Management
PROFESSIONAL DEVELOPMENT
Dale Carnegie’s “Presenting to Inform and Using Effective Visual Impact”
Ray Perry’s “Project Management Delivering Results On Time and Within Budget”
Rona Briere’s “Get to the Point: Techniques for Writing Concisely”
The Training Institute of Washington, D.C.’s “HTML 4.0 Basic Training”
TECHNICAL PROFICIENCY
Microsoft Office Suite, Adobe Photoshop Elements, Adobe Dreamweaver, Site Studio, Wordpress,
Squarespace, HTML, ExactTarget, Google Analytics, Google Adwords, GoToMeeting, Secure
Meeting, WebEx, Yammer, and Prophet
LYNELLE VIDALE
240-***-**** Home • acefte@r.postjobfree.com