DELFIN MADRIZ

Miami, Fl, *****

acedzu@r.postjobfree.com

954-***-****

SUMMAR Y

Professional with extensive knowledge in Trade Marketing, management of sales channels, distributors, sales

knowledge and developing, marketing, product Management, research and development

SK ILLS

Product Marketing Product Management Marketing Strategy

Trade Marketing Marketing Communications Market Research

Shopper Marketing Customer Insight Digital Media

Management Negotiation Spanish

Broadcast Cable Television Television

Sales Management International Sales Latin America

Business Development Account Management

EXPER IENCE

HBO 07 / 2013 - Present

Account Manager Andean Region

• Developed and managed key affiliate client relationships in Venezuela and Colombia representing our HBO/Max

premium brands as well as HBO Latin America Group’s basic channels offer consisting of: Cinemax, Warner Chanel,

A&E, Sony Entertainment Television, E!, Entertainment Television, The History Channel, AXN, and Sony Spin •

Established strategies and tactics to align company sales goals with distributor objectives in order to maximize revenue

and increase subscriber growth • Developed and implemented marketing, sales, and retention strategies designed to

increase subscriber revenue and optimize ROI • Managed a $600k affiliate marketing budget to support distributor

needs and promote key organizational initiatives; including point of sale, product development, pricing strategies,

promotions, and marketing campaigns (direct, mail, outdoor, broadcast, print, etc.) • Worked directly with affiliate

sales force teams to promote performance enhancement; including hands on training and coaching, training kit

development, promotional contest execution and incentive programs • Executed digital media initiatives across various

online outlets to increase subscriber retention; including HBO series previews, loyalty programs, online contests and

tailored mini-sites • Coordinated and supervised trade shows; including stand design, logistics, and supervision of

related events • Worked with Senior Management to create strategies to meet sales goals, establish performance

analysis metrics and best practices • Collaborated with various internal departments such as Public Relations, Legal,

Marketing, Technology and Programming to plan and execute strategies with our affiliates

Fox International Channels 12 / 2011 - 02 / 2013

Commercial Manager Venezuela & Caribbean

Commercial Manager, head of the business office for seven countries of Latin American and the Caribbean. Charge of

negotiations, sales and promotions of 14 premium channels cable television, belonging to 20th Century Fox, MGM and

Paramount. Design Manager promotions and sales strategy. Budget management Marketing and Trade Marketing. Key

account management as Directv, Telefonica (Movistar).. 2 People in charge

C.A. Editora El Nacional 01 / 2011 - 12 / 2011

Product Marketing Manager

Manager Product Marketing magazines and tabloids. Development of marketing plans for products, budgeting,

implementation of strategies and tactics for products Todo en Domingo, EME and Primera Hora. Development of

promotions, exchange-by-exchange media plan and media buying. Management through two agencies of the products.

Project manager of new products to be launched soon by the Corporation. 2 People in charge

Mead Johnson Nutrition 04 / 2010 - 2011

Product Manager

Planning and development of marketing strategies, manage the product

Budget

Datax Market 09 / 2007 - 12 / 2009

Marketing Director

Planning and development of marketing strategies, image consulting business and corporate image development

campaigns Taylor made. Portfolio management clients around the country. Advice in the area of trade marketing,

development in the category point of sale and management

Nestle S.A. 05 / 2006 - 01 / 2007

Consumer Knowledge Manager

Develop all the research and market intelligence of the categories of Youth and Young Adults. Manager of Shopper

Insight, Retail and strategies responsible for providing guidelines for research and feasibility in launching new products

and media campaigns. Management Category Management strategies of the company's products.

Nestle S.A. 04 / 2005 - 05 / 2006

Channel Category Sales Development Specialist

Development of strategies for the channel in the categories of milk. Annual budget for the channel. Promotional

Strategy Development for the categories in the channel of wholesalers and distributors. Managing the brand's

communication strategy in the channel, POP material. Establishing savings strategies for the channel.

Nestle S.A. 02 / 2004 - 04 / 2005

Regional Channel Specialist

Implementation of national strategies for promoting the sales channels of wholesalers and distributors all categories of

company product. Development of specific strategies for specific clients of the channel. Supervision and monitoring of

promotional activities on sales region. Establishment of price discounts for specific channel.

Avon 05 / 2001 - 01 / 2004

Senior Packaging Engineer

EDUCATION

Liberty University 2013 - 2014

Master of Business Administration (MBA), International Business

Jose Maria Vargas University 1994 - 1999

Industrial Engineer, Procesos

LANG U AG ES

Spanish ( Native or bilingual proficiency ) Portuguese ( Limited working proficiency )

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