ANNA ELIZABETH McCARTHY

786-***-****

acedxb@r.postjobfree.com

Areas of Expertise

STRATETIC MARKETING & BUSINESS PLANNING NEW BUSINESS DEVELOPMENT

PUBLICATION AND MEDIA RELATIONSHIPS MANAGING ADVERTISING CAMPAIGNS

MARKETING MATERIALS DESIGN PARTNERING WITH THIRD PARTIES

TRADESHOW PLANNING AND EXECUTION COMPETITIVE & MARKET ANALYSIS

BUDGET MANAGEMENT

Summary

I consider myself to be a dynamic and versatile marketing executive, with

extensive professional experience and leadership. Results oriented

professional, who accomplishes challenges through excellent organization

and good management of public affairs. Specialized in negotiating with

third parties and sales closing. Diligent, responsible and optimistic,

committed to achieving the company s goals and objectives with honesty and

passion.

Professional Experience

Epic Limousine Services (Sep 2013 - Mar 2014)

Activity: Transportation Services (20 employees) Local Transportation

Company servicing South Florida; with annual estimated sales of $1.6 MM

Dollars

Position Title: Marketing and Sales Manager

Reporting to: Marketing Director

Responsibilities:

Responsible for the growth, maintenance and new business development

for Individual accounts and Corporate Clients

Build strategic partnerhips in current and new markets

Develop price lists and procedures to better respond to market needs

Design and implement promotional materials

Develop and Coordinate top sales representatives

Achievements:

Successfully developed new business accounts which add up to 1/4 of the

companys business.

Professional Experience

Central College Dublin (January 2009-August 2013)

Activity: education (25 employees) International Education Institution

with agents representing it in more than 15 countries; with annual

estimated sales 3 .5 million euros.

Position Title: New Business Development Director for Latin America

Reporting to: Director General

Responsibilities:

Responsible for the growth, maintenance and new business development

for Latin America (currently Venezuela, Chile, Argentina, Colombia,

Uruguay and Mexico)

Build strategic partnerhips in current and new markets

International project management supporting the needs of every

educational agent in each country

Establish close relationships with embassy staff in Latin American

countries

Design and implement promotional activities and materials

Coordinate and participate in Educational Tradeshows throughout Latin

America

Achievements:

Successful service introduction into markets such as: Venezuela, Chile,

Mexico, Argentina Colombia and Uruguay, reaching sales for $3,713,760

Mexican Pesos during the year 2011; equivalent to approximately 232,110

euros.

TRANSFORMER PROTECTOR CORP. (HOUSTON, TEXAS) (May 2008 - December 2008)

activity: Manufacturing (50 employees)

Unique worldwide company, with start-of-the-art technology for avoiding

transformer explosions. Sales over 50 million Dollars a year, with

subsidiaries in France and India.

Position: Marketing Manager

Reporting to: Director General

Responsibilities:

Definition and implementation of the brand strategy

Identification of local and global needs and opportunities, ensuring a

sustainable growth for the company s success

Web Positioning (SEM, SEO)

Negotiation and efficient marketing budget management

Execution and follow up of promotional strategies

Negotiation and portfolio optimization based on detected needs and

opportunities

Development of a segmented communication strategy

Achievements:

20% sales increase in the American market, equivalent to 4 Million

Dollars

100% national coverage attending electrical and energy tradeshows

INDEPENDENT MARKETING CONSULTANT (MEXICO, CITY) (July 2005 - April 2008)

Responsibilities:

Develop and execute new product launches for the brand named "Tank"

Design and implement the first Lingerie Tradeshow named "Expo Lencer a

2007"

Mass media negotiation and advertising campaigns

New business development units for clients such as Warner Music,

Bridgestone/Firestone, Roche Pharmaceuticals, Toshiba, Vitro, Marti

Sports)

Achievements:

Successful Market introduction of the first brand of Chinese

motorcycles called TANK, with the purpose of positioning the brand and

generating brand awarenes

STRATEGIC SOLUTIONS, S.A. DE C.V. (April 2001 - June 2005)

Activity: Services (47 employees)

subsidiary of Maritz Inc., the biggest performance improvement company in

the world, with sales over 1.3 Billion Dollars and presence in more than 42

countries. Mexico s Division became independent in the year 2001,

changing its name to Strategic Solutions. Its sales were in the order of

45 Million Mexican Pesos, according to 2004 forecast.

Position: Marketing Consultant

Reporting to: Director General

Responsibilities:

. Creation of strategic proposals for the company s most important

accounts

. Market needs and opportunities identification

. Periodical internal and external tracking analysis (consumer and

buyer)

. Creation of the company s business portfolio

. Personnel recruitment

. Design brand allignment campaigns to perfect match client s corporate

image with business objectives

. Design and implementation of internal training courses

Achievements:

. 15% new customer base increase; i.w. Toyota and Sherwin Williams

(sales for 4.5 Million Pesos)

. Increased the number of projects handled for Nissan Mexicana in 1.8

Million Pesos (Sales force training programs, Press Test Drives for

Altima)

GASOPLUS DE MEXICO, S.A. DE C.V. - (April 1998 - December 2000)

Activity: Financial Services (70 employees)

Company owned by Williams, energy and high technology producer established

more than 90 years ago in the Norht American market; with an annual income

of 8,100 million Dollars, assets over 16,300 Million Dollars and 20,000

employees nationwide. Formed by 3 large divisions: Pipelines, Energy

Services and Communications, being GasoPLUS a 100% Williams subsidiary with

sales around 8 Million Mexican Pesos only during its first year of

operation in Mexico.

Position: Marketing Manager

Reporting to: Marketing Director

Direct Reports: 1 Brand Manager, 1 Administrative Assistant

Responsibilities:

. Definition and implementation of design and content of PR strategies

nationwide

. Design and implementation of advertising and promotional campaigns for

the company s products

. Creation and supervision of POP materials production

. Recruitment and event logistics

. Efficient budget handling

. Development of long term relationships with vendors and managers,

resulting in preferential treatment

Achievements:

. Design and implementation of a corporate image Pemex-GasoPLUS to gain

brand awareness in more than 1,600 points of sale

. 20% savings, equivalent to 200,000 Mexican Pesos, reached through

successful business negotiations with third parties in the production

of POP materials and Advertising Campaigns

WESTERN UNION (April 1996 - March 1998)

Activity: Financial Services (10 employees)

Company established over 150 years ago. its operations in Mexico started

at the beginning of the twentieth century in partnership with Telecomm

Tel grafos. Today, there are a number of paying agents for the service

called Dinero en Minutos, which allows emigrants to send their moneys home

from the United States to Mexico and viceversa. Sending money from the US

to Mexico represents the 2nd largest income for the country, after

petroleum; amount sent during 1997 was in the amount of 6,500 million

dollars.

Positionn: Marketing Manager

Reporting to: Marketing Director

Responsibilities:

. Design strategy to strengthen relationships with dealers nationwide,

i.e. Elektra Hecali, Tlecomm, Woolworth, HSBC and CMC (buss passengers

service)

. Brand Image unification through Corporate and promotional advertising

campaigns

. Coordination and execution of media plans (ATL and BTL)

. Negotiating contracts with third parties, thus reaching significant

savings in the order of 3.3 Million Pesos

. Continuous monitoring of internal and external market and consumer

conditions in order to better establish communication strategies

. Creation of the annual merchandising plan for Mexico

Achievements:

. Reset brand advertising campaigns through radio and Television, in

order to increase its brand awareness over the awareness of its paying

agents

PEPSICO DE M XICO, S.A. DE C.V. (April 1986 - February 1996)

Activity: Beverages (150 employees) One of the largest companies in Mexico

and the second biggest soft drink industry, with annualized climbing sales

of over 31,854 million Pesos

Position: Brand Manager

Reporting to: Marketing Director

Responsibilities:

. Development and implementation of Brand Strategic Plans

. Design and research innovative programs and marketing concepts

. Support in the relaunch of products; coordinating concept, design and

content of printed materials, displays, etc.

. Review and approval of sponsorhips

. Design and implementation of the first barcode program nationwide

. implementation of the spectacular Pepsi Challenge National Campaign

. Coordination and execution of BTL campaigns, such as the Michael

Jackson s "Dangerous Tour"

Achievements:

. Implantation of a Bar Code System for the correct administration of

the company s products at different distribution centers, thus

reducing product rejection in 90%

Qualifications

2000 - 2001 POS-GRADUATE STUDIES IN MARKETING COMMUNICATIONS

1991 - 1994 BS IN MARKETING

Universidad Tecnol gica de M xico, A.C.

Certifications/Courses/Seminars

2011 The Anglo Mexican Foundation

Teachers Development Course (TDC), Advanced

ESOL Certification

2011 The Anglo Mexican Foundation

CAE

2004 Promoci n Empresarial, S.A. de C.V.

Management Skills Development

2003 Management Center de M xico, A.C.

Recruitment Competency

2002 Consultek Capacitaci n Empresarial

POP

2000 Franklin Covey de M xico

Effective Project Administration

1994 Asociaci n Mexicana de C digos de Producto (AMECOP)

Bar Code Workshop

1993 Instituto Nacional de la Radio (INRA)

Media Workshop

1990 Dale Carnegie & Associates, Inc.

Personnel Development and Customer

Relationships

Software Management

Advanced user of MS Office

Additional Information

2006 - 2007 VP for the Association of Women Entrepreneurs in Mexico

City, Chapter

Cuauht moc

2007 Business Instructor for the National Council for

Culture and the Arts

(CONACULTA)

References

Rocio Dominguez, Epic Limousine Services, 110 South Dixie Highway,

Hallandale Beach, FL 33009, Ph. 786-***-****, acedxb@r.postjobfree.com

Evelisa Sotomayor, 110 Montclair Dr, Unit F., Greenwood, SC 29649, Ph.

915-***-****, acedxb@r.postjobfree.com

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