John S. Quigley

**** ********** ********

Cumming, GA 30041

770-***-****

ace87f@r.postjobfree.com

www.linkedin.com/in/JohnSQuigley

Summary of Qualifications

Senior Marketing/Media Professional experienced in multi-channel marketing, event

marketing, and using social media to drive profitable sales. Proven results executing local and national

marketing programs. Expert in media planning and buying (traditional and social media). Highly skilled in

people management, leadership, coaching, and motivating groups, with direct supervision and management

of up to 40 professionals. In-depth knowledge of the manufacturer-wholesaler/franchisee-consumer

relationship. Oversight and guidance responsibilities for work with advertising agencies to plan, develop, and

execute brand advertising and marketing materials.

Select Accomplishments

Spearheaded the formation of Anheuser-Busch’s (A-B) Field Media Group/Busch Media Group, a unique

planning and buying group.

Maximized A-B’s ROI by generating a 3-to-1 value-added return on radio expenditures, generating $18MM

in promotional support.

Produced Super Bowl week concerts/events featuring such artists as Three Doors Down, Snoop Dog, Nelly,

UFC, AVP, and the Association of Surfing Professionals.

Introduced first plastic bottle in the beer industry with current A-B annual sales of $50MM.

Developed local marketing plans for introduction of Michelob Ultra and Bud Light Lime in the Southeastern

United States, resulting in the most successful beer brand launch in a decade with current annual sales of 24

million cases.

Created large-format signage for Times Square, Chicago’s Kennedy Expressway, and Highway 40’s

A&Eagle neon in St. Louis. Negotiated $6MM in savings on LED display.

Orchestrated numerous media-driven promotions to secure advantages for A-B brands at retail locations,

resulting in 2% increase in sales vs. flat industry.

Professional Experience

QUIGLEYMEDIA LLC Nov 2011-Present

Marketing-Media-Budget Management

Support Beverage Wholesaler, Not For Profit and Developing Beverage Importer with Marketing

Materials, Media Buys and Budget Management.

CUMULUS BROADCASTING June 2012-Feb 2013

Marketing

Develop, implement and execute marketing plans and promotional opportunities to drive incremental

business. Consumer marketing and branding for entertainment, financial services, quick service

restaurants and professional sports franchises.

ANHEUSER-BUSCH INBEV (ABI) 1987 – 2011

Director, Field Media Group – Atlanta, Georgia (2008 – 2011)

Developed annual media and marketing plans for 10 states and 150+ wholesalers. Controlled $10MM+

in ABI and $5MM in wholesalers funds in local radio, outdoor, print, and Internet advertising.

Motivated team to negotiate savings of 4% to 7% ($400MM - $700MM).

Produced Super Bowl week concerts/events in Tampa and Miami.

JOHN S. QUIGLEY / Page Two

Senior Manager, Field Media Group – Charlotte, North Carolina (2003 – 2008)

Planned local media and marketing for 6 states and 80+ wholesalers. Controlled over $5MM in ABI and

$2MM in wholesaler funds.

Initiated and implemented focused Game Day Experience program, which evolved into Budweiser’s

national “Thirst Row” programs for MLB and the NBA.

Senior Manager, Field Media Group – St. Louis, Missouri (1999 – 2002)

Oversaw 5 managers and 35 account executives with heavy HR focus due to dot-com-driven turnover of

25% to 35%.

Developed companywide buy review process that introduced an in-depth and consistent form for

reporting brand buys to media planners/brand teams.

Delivered $3MM to $5MM in annual savings.

Budweiser Brand Manager – St. Louis, Missouri (1993 – 1998)

Developed several packaging innovations, including plastic bottle, 5-liter can, and platforms for

Freshness Campaign, Bud Rewards.

Cut sales decline to lowest in 10 years (-2.3% vs. category -10%).

Manager, Media Planning, Budweiser – St. Louis, Missouri (1992 – 1993)

Developed media objectives and strategies for brand with budget of $300MM.

Manager, Field Media Group – St. Louis, Missouri & Los Angeles, California (1987 – 1992)

Developed and implemented marketing plans for 13 western states with a heavy Hispanic focus.

Previous Professional Experience – New York Advertising

Agencies

TED BATES 1985 – 1987

Media Supervisor Clients: Prudential Insurance, Michelob Beer brands

AMMARATI-PURIS 1985

Senior Media Planner Clients: Sony Electronics, BMW Dealers Group

BBDO 1981 – 1985

Media Planner Clients: General Electric, DuPont, Taco Bell

Previous Professional Experience – Teaching

SHANDERAMA SECONDARY SCHOOL 1979

Math and Science Teacher – Kakamega, Kenya (Nine-month assignment between sophomore and

junior year)

Education

Georgetown University – Washington, D.C. 1976 – 1981

Bachelor of Science in Government with Minor in Biology

Technology/Training

Proficient in Excel, Word, PowerPoint, Strata View, SBMS, and MediaTools

Six Sigma White Belt Certified

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