KAREN W. HARO

**** * ******** ** #**** Chicago, IL 60657 773-***-**** ace7mn@r.postjobfree.com

Proven leader with extensive knowledge of digital measurement seeking a new opportunity within the technology

and/or advertising realm which will allow for further growth and the ability to utilize the digital expertise, advanced

analytics, product development, and team management talents developed from past and present experiences.

KEY PROFICIENCIES

Strategic Planning Digital Measurement Product Development

Executive Presentations Advanced Analytics Agile Process

Management Training eCommerce\eBanking Programming Languages

CAREER HIGHLIGHTS

Manage team of 3 managers and 12 analysts that provide data and support for projects valued at

more than $20 million annually within eCommerce and online Financial Services business verticals.

Reduced timelines for deliveries to Fortune 100 clients by over 50% while reducing head count by 3.

Build models and produce advanced analyses used as talking points by the Chairman of the Board

for press releases to the general public and other business leaders.

Present Chief Operations Officer with quarterly business unit updates consisting of resource changes

and revenue benchmarks.

Led company-wide initiative to select and replace aging internal software with new vendor

solutions, allowing for 30% reduction in time spent processing data.

Developed new products utilizing internal and external data to increase ROI by over 20% in 3 years.

Created quality assurance tests and reports used by several teams to identify outlier data points,

unexplainable trends, and potential data loss.

PROFESSIONAL EXPERIENCE

COMSCORE, INC. - Reston, VA / Chicago, IL March 2004 – Present

Senior Director of Product Analytics (2012 – Present)

Team Development. Restructured team to provide increased opportunities and positive exposure while

maintaining product expansion and accounting for natural team transitions. Maximized product output while

simultaneously minimizing timelines and overhead. Coached new managers to build highly functional teams.

Product Advancement. Worked with business stakeholders and clients to gather new requirements for product

development. Led development of multiple products from the ideation stage to the delivery stage. Identified

several product offering “holes” and worked to create new solutions to fill these gaps. Seamlessly implemented

ad hoc reporting for the up-sell of existing contracts under tight deadlines.

Client Involvement. Regularly attend client calls to discuss feasibility and data findings as well as attend

quarterly client presentations. Work with clients and internal teams to develop new solutions to answer client

questions. Present methodology changes and new capabilities to current clients both in-person and remotely.

Knowledge Management. Created internal information repository for larger Analytics team, allowing for data

sharing and cross training. Led several company-wide information sessions discussing capabilities and

KAREN W. HARO

3033 N Sheridan Rd #1207 Chicago, IL 60657 773-***-**** ace7mn@r.postjobfree.com

limitations as well as provided training sessions for new hires. Highly encourage my team to create project plans

and other documentation that will allow for greater knowledge of a project or product.

Quality Assurance. Used unit testing when leading the effort to re-engineer major system processes as well as

product enhancements. Used regression, cluster, and fact analysis for variance and trending analyses in order to

ensure high quality data. Developed QA tools to identify outlier data fluctuations and met with software

engineers and account vice presidents to review and implement findings.

Data Collection. Led the company in upgrading the aging data collection software with new software more apt

to deal with internet changes. Generated over 60, and maintained over 150 programs used to extract data from

HTML pages. Managed data flow from collection to report creation using both a large data warehouse (over 20

terabytes) and several smaller data marts. Automated recurring processes in order to free analysts’ time to

focus on product development and ad hoc requests.

Other Positions Held at comScore:

Director of Product Analytics (2010 – 2012)

Product Operations Manager and Senior Manager (2007 – 2010)

Custom Analytics Product Analyst and Senior Product Analyst (2004 – 2007)

GLOBAL IMPACT - Alexandria, VA August 2003 - March 2004

IT Specialist

Website Maintenance. Developed and maintained two websites involving daily content updates for the

Combined Federal Campaign of the National Capital Area and the CFC-Overseas.

Database Development. Worked within a small team to create and maintain a PHP front-ended database used

to track and manage campaign contributions of over $50 million.

Technical Support. Provided both on- an off-site technical support to 30 Federal Government employees and

20 company employees of all computing skill levels. Deployed and Maintained workstations and software to all

company employees.

PROGRAMMING LANGUAGES AND SOFTWARE EXPERTISE

SQL Server 2000 - 2010 Java / JavaScript Microsoft Suite

Sybase xPath / XML (w/ Project & Visio)

Greenplum w/ pSQL Visual Basic Macromedia Suite

SAS PHP SuccessFactors

EDUCATION

Master of Information Technology Bachelor of Science

Virginia Tech - Blacksburg, VA Major: Integrated Science and Technology

August 2010 Minor: Computer Science

James Madison University - Harrisonburg, VA

May 2003

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