Saurabh Wig

Integrated Marketing

Brampton, ON

ace5tp@r.postjobfree.com - 647-***-****

1. Pioneered the launch of Robb report & Harpers Bazaar- Indian Edition that

Encompassed Sales, Marketing & Operations Resulting in Record Advertisement & Revenue & Strategic Tie-

ups with luxury Brands.

2. Conceptualized & Executed Multi Million Dollar initiative with a Public/Private

Corporates -Integrated Marketing Program to Increase Tourism from North

America to South Asia.

3. Conceptualized & Executed the Hearst USA - Cosmopolitan Annual Conference.

WORK EXPERIENCE

Integrated Marketing

Conde Nast Traveler, cntraveler.com - Toronto, ON - June 2012 to June 2014

Designing, Developing & implementing Marketing & Sales Campaigns for Clients/Agencies

• Providing integrated Print & Digital Solutions for Adequate Returns.

• Developing & Maintaining Profitable long-Term Client Relationships.

• Generated New Accounts by implementing Effective Networking & Content Marketing

Strategies.

• Events: Sponsorship Sales for Brand Extension

• Working on a 360-Degree Platform (multiple touch points) to Generate Significant Results.

• Specializing in Understanding & Delivering Companies Objectives & Policies.

Key Achievement

Gold Medal for Top International Sales Rep

Conde Nast Traveler, cntraveler.com - 2013 to 2013

2013

! Generated 2.28 million dollars from September 2012 - November 2013 thru Private

/Public partnership

! Created and conceptualized The Grand Tour of Asia Resulting in 72 bookings worth 6

million dollars and 5200 inquires.

Manager Marketing

Media & Events - August 2006 to June 2012

Brand Marketing & Communication for Cosmopolitan, Harpers Bazaar, Robb Report, Good

House Keeping, Prevention - Lifestyle Products.

• Streamlining P&P Cost, Circulation, Increasing Subscribers through Innovative Schemes & Partnerships.

• Working closely Internally with all Departments to Generate a Healthy P&L & Bottom-line.

• Working on Annual Budget to Streamline Spends for Maximum Output.

• Development & Management of Marketing Strategies, Brand Awareness Campaigns, Promotions.

• Building Brand books to work closely with different agencies.

• Marketing Products to Provide Sales Support to increase Revenue/Clientele.

• Working on a 360-Degree Platform (multiple touch points) to Generate Significant Results.

• Specializing in Understanding & Delivering Companies Objectives & Policies.

• Maintain relationships with stakeholders, Third Party & Vendors Ensuring Smooth Processes.

• Working on Media Plans & Understanding Media Opportunities to Generate Maximum Return

& Measurement.

Key Partners - 2007 to 2009

Cosmopolitan - Fun Fearless Female Awards

! Launch - Harpers Bazaar, Robb report, Prevention

! Visit Britain

! Harper Bazaar Luxury Report

! Good House keeping show

! Member of Marketing Team for Prestigious global event: -

• India at 60 -New york

• Ad Asia 2011

• FIPP

Asst. Manager- Marketing

Indian Infrastructure Publishing Pvt. Ltd - June 2005 to July 2006

Reporting to Vice President - Sales & Marketing

• Brand Building- Conceptualizing Innovative & Creative Ideas to Promote & Re-Build Indian

Infrastructure magazine.

• Planning Campaigns to market it within the infrastructure Sectors: - Oil & Gas, Construction,

Shipping, Road, transport & Water etc.

• Tying up with different mainstream trade shows across the country such as ExCon, Water Asia

& Many more.

Manager-Sales

Delhi Call Center Pvt. Ltd - March 2003 to May 2005

Managing the client side for the process autonomously.

• Leading a Team of 100 plus agents & 6 Assistant Sales Managers.

• Motivating the team to achieve the given targets by the Top Management.

• Generating daily, weekly & monthly process reports.

• Planning & execution of team promotions for suitable rewards & recognition for the best

performing team members & conducting team appraisals.

PROJECTS

• First Call Mobile- Sales Manager

• Australian Landlines- Sales Manager

• Call Australia, VIP Tel, Go Talk, Omni Plus

Voluntary Services

• Associated with Pink Chain foundation: Fight against Breast Cancer for generating funds

• Sponsoring poor basketball players by getting them sponsorships from sports companies

• The regent square 3to6 campaign

EDUCATION

Bachelor of Arts

Hindu College

University of Delhi - Seoul, KR

Building & Art of Closing Sales

School in Basketball

ADDITIONAL INFORMATION

Area of Expertise

• Integrated Marketing Solution

• Brand Management

• Advertising Strategy

• Creative Development

• Competitive Analysis

• Media Planning

• Relationship Management

• Opportunities - Revenue

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