Sean Hensley
Cincinnati, Ohio 45040
Home Phone: 513-***-**** Cell Phone: 513-***-****
Objective: Seeking a challenging senior account management position, which will leverage my
extensive market research and account management background and experience.
Education: B.S. in Marketing/Management, 1997
University of Cincinnati, Cincinnati, Ohio
Work Experience:
June 2003 – Senior Account Manager/Account Manager, Client Services, Ipsos ASI
May 2010 - Manage multiple client accounts with revenue in excess of $3 MM per fiscal.
- Establish and maintain relationship with external clients to enable holistic understanding
of and delivery against business needs related to advertising and media planning.
- Synthesize research analysis and secondary data to influence strategies, as well as
optimize advertising, media planning and execution for key clients.
- Develop and deliver presentations for a number of key accounts and prospective clients.
- Lead 3 person team responsible for holistic service of 5 key accounts.
- Brought in 2 key accounts that dramatically increased revenue.
- Expand total revenue for key accounts by collaborating across Ipsos departments to
deliver robust, integrated solutions to address clients’ business needs.
- Mentor research associates on ASI’s products and services, communication principles,
questionnaire development, data analysis and presentation skills.
- Lead presentation skills training program for all ASI research associates.
July 1999 – Consultant, Analytic Consulting Group, Information Resources Incorporated
June 2003 - Manage multiple projects, covering more than $2 MM in revenue per fiscal.
- Enable clients to increase sales and share by driving technical research projects that
build breakthrough insights for their business.
- Consult on market, store and purchase panel data projects from the design phase
through analysis and presentation of results.
- Act as internal consultant for more junior personnel on technical mastery and
consulting skills, enabling higher quality deliverables to external client.
- Write and deliver proposals that meet client business needs.
- Apply various statistical products, such as Marketing Mix, Pricing Reports and
Analysis of Covariance to address client learning objectives.
- Develop and provide training on IRI’s products and services.
June 1997 - Project Director and Network Administrator, Assistance in Marketing
July 1999 - Design research, including screeners and questionnaires, for new product and
advertising tests that address client business needs and achieve learning objectives.
- Manage and maintain database system for the data collection division.
- Reduce outsourcing of network administration by developing expertise in this area and
assuming a dual role as project director and network administrator.
- Develop cost estimates for research projects.
- Train project directors on project management and client interaction principles.
October 1993 - Data Collection Manager/Support Coordinator/Co-op Student, Burke Incorporated
June 1997 - Analyze production and quality reports.
- Train field managers and support coordinators on job, project and people management.
- Interview for, oversee and develop a staff of 30-50 data collection interviewers.
- Ensure objectives of research projects are accomplished efficiently and effectively.
- Facilitate client visits to the data collection division.
- Manage quotas and sample to ensure project progression.
- Present study materials to begin the fielding of research studies.
Technical Skills: Microsoft Word, Excel and Powerpoint
References: Available upon request.