Sean Hensley

**** *** ****** *****

Cincinnati, Ohio 45040

Home Phone: 513-***-**** Cell Phone: 513-***-****

Objective: Seeking a challenging senior account management position, which will leverage my

extensive market research and account management background and experience.

Education: B.S. in Marketing/Management, 1997

University of Cincinnati, Cincinnati, Ohio

Work Experience:

June 2003 – Senior Account Manager/Account Manager, Client Services, Ipsos ASI

May 2010 - Manage multiple client accounts with revenue in excess of $3 MM per fiscal.

- Establish and maintain relationship with external clients to enable holistic understanding

of and delivery against business needs related to advertising and media planning.

- Synthesize research analysis and secondary data to influence strategies, as well as

optimize advertising, media planning and execution for key clients.

- Develop and deliver presentations for a number of key accounts and prospective clients.

- Lead 3 person team responsible for holistic service of 5 key accounts.

- Brought in 2 key accounts that dramatically increased revenue.

- Expand total revenue for key accounts by collaborating across Ipsos departments to

deliver robust, integrated solutions to address clients’ business needs.

- Mentor research associates on ASI’s products and services, communication principles,

questionnaire development, data analysis and presentation skills.

- Lead presentation skills training program for all ASI research associates.

July 1999 – Consultant, Analytic Consulting Group, Information Resources Incorporated

June 2003 - Manage multiple projects, covering more than $2 MM in revenue per fiscal.

- Enable clients to increase sales and share by driving technical research projects that

build breakthrough insights for their business.

- Consult on market, store and purchase panel data projects from the design phase

through analysis and presentation of results.

- Act as internal consultant for more junior personnel on technical mastery and

consulting skills, enabling higher quality deliverables to external client.

- Write and deliver proposals that meet client business needs.

- Apply various statistical products, such as Marketing Mix, Pricing Reports and

Analysis of Covariance to address client learning objectives.

- Develop and provide training on IRI’s products and services.

June 1997 - Project Director and Network Administrator, Assistance in Marketing

July 1999 - Design research, including screeners and questionnaires, for new product and

advertising tests that address client business needs and achieve learning objectives.

- Manage and maintain database system for the data collection division.

- Reduce outsourcing of network administration by developing expertise in this area and

assuming a dual role as project director and network administrator.

- Develop cost estimates for research projects.

- Train project directors on project management and client interaction principles.

October 1993 - Data Collection Manager/Support Coordinator/Co-op Student, Burke Incorporated

June 1997 - Analyze production and quality reports.

- Train field managers and support coordinators on job, project and people management.

- Interview for, oversee and develop a staff of 30-50 data collection interviewers.

- Ensure objectives of research projects are accomplished efficiently and effectively.

- Facilitate client visits to the data collection division.

- Manage quotas and sample to ensure project progression.

- Present study materials to begin the fielding of research studies.

Technical Skills: Microsoft Word, Excel and Powerpoint

References: Available upon request.

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