DAVID FROMAL

st

**** ** ****** **, ***** Sola, FL 34209

ace4l3@r.postjobfree.com

Cell: 678-***-****

Senior Franchising Executive with standout success in driving top- and bottom-line performance in franchise

organizations and diverse services sectors; accomplished in sales, operations, client service, P&L management, startups,

business/product development, strategic planning and team building.

• Proven success in building new businesses and new customer relationships from start-up phase and implementing

financial and operating discipline; track record of consistent value creation through sales and profit growth

• Pivotal leadership role positioning and leading a pre-IPO company to sustained 500% CAGR over four-year period;

responsible for global revenue growth efforts from startup to surpassing $100 million annually

• General management accountability with full P&L for a $1.5B division of a Global 50 financial services company;

generated record earnings

• Raised $7 million in “Series A” funding from top tier venture capital firm; sourced and managed new investor relationship

High-Performance Leader with unique blend of franchising knowledge coupled with large and small company experience;

adept at streamlining processes, reducing costs and right-sizing organizations.

• Superior communicator with the ability to lead and influence others, achieving buy-in, commitment and strong working

relationships with disparate business units; able to create an external focus that defines success in market terms

• Blended regionally focused division of a Fortune 50 company into a cohesive operation with a national footprint

eliminating $10 million in costs, growing sales 30% and enhancing earnings by more than 25%

• Reengineered legacy selling strategies to completely transform both the sales agents’ selling behaviors and the

consumers’ buying patterns resulting in double digit sales and revenue growth in all product categories year-over-year

Change Catalyst who charts strategic direction, communicates vision and executes action plans to drive results.

• A clear thinker who can simplify strategy into specific actions, make decisions, and communicate priorities; imagination

and courage to take risks on people and ideas

• Recruited, managed, and effected extraordinary change through numerous high-performing, multi-function teams;

energizing teams through inclusiveness and connection with people

• Established operating procedures, created culture and articulated mission, vision and values for startup, expediting

st

company’s 1 year revenue growth to $10 million

BA, Magna cum Laude, Christopher Newport University, Virginia

PROFESSIONAL EXPERIENCE

STAYMOBILE FRANCHISE SYSTEM INC (Mobile Device Solutions Franchise) 2013 to Present

CEO / Founder

Launched new franchise concept offering a comprehensive suite of services designed to facilitate and sustain the mobile operating

requirements of consumers and businesses.

Built the operating infrastructure

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Lead development effort while managing relationship with multiple broker organizations

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Opened 15 locations with forecast of 20 locations operating within 18 months of launch

•

R&D GROUP, INC. (A Private Franchise Development Consulting Firm) 2007 to Present

CEO / President / Founder

Working as an independent consultant with entrepreneurs and their franchised businesses to establish the discipline to be successful in

the marketplace while running and operating with best in class processes; assistance in bringing together working capital, human

resources and business operations expertise. Focus on the following:

ü Crafting a plan for recruiting the right franchisee in today’s economy

ü Strengthening franchise recruitment messaging to leverage brand differentiators

ü Building a unique recruitment plan

ü Compliance - latest legal, regulatory, and legislative developments that affect the franchise system

• Single-handily drove the franchise sales efforts of a promising new franchise system (CPR–Cell Phone Repair Franchise Systems,

Inc.) achieving 100% CAGR every year since inception resulting in Franchisor being recognized every year as one of Entrepreneur

Magazines Top 500 Franchises

o Added >300 new locations

o Generated more than $5,000,000 in new franchise fees

• Contracted relationships include emerging franchise system (wireless), independent business services firm (healthcare), pre-revenue

start-up (pet services), and multi-location fitness-related services (retail)

ONELINK CORPORATION (Publicly traded, early-stage, SaaS / BPO company, Travel Industry) 2006

Chief Operating Officer / Board Member

• Challenged to integrate four disparate strategic acquisitions into a cohesive and synergistic operating entity providing seamless

support for unprecedented new service offering

• Responsible for the planning, development and tactical execution of all business, product, sales & marketing strategies

• Repurposed all corporate assets and product offerings to support newly created synergistic business strategy

Resume of David Fromal

Page Two

SALIS, INC. (Venture-backed, BPO start-up, F&A Services Provider) 2004 to 2006

CEO / President / Board Member

• Demand creation role requiring complete transformation of existing service offerings, staff and market positioning

• Built new management team, established new performance oriented culture, and launched new processing platform

• Re-branded & re-launched company as a SaaS firm with a transaction-based revenue model

• Successfully penetrated new business verticals resulting in the signing of multi-million dollar service contracts

TRX, INC. (Privately-held SaaS/BPO startup in the Travel Industry taken public through IPO) 1999 to 2004

Executive Vice President, Strategic Development

• In preparation for an IPO, tasked with merging and concurrently transforming the product-orientation of three recently acquired

operating units (each with a separate product focus) into a holistic and uniquely positioned SaaS company for the travel industry;

administered original organizational design and launch effort in late 1999; directed the compilation of S1 for IPO filing

• Led global revenue expansion efforts (organic and M&A) from start up to surpassing $100 million annually; built company into the global

leader in business process management for the travel industry facilitating the emergence of online travel

• Designed, staffed and managed new Client Services Organization; charged with optimizing key relationships with major travel agencies,

airlines, GDS’s, and Fortune 50 corporations

JARD TECHNOLOGY GROUP, INC. (Privately-held startup) 1997 to 1999

CEO / President / Founder

• Start-up educational technology firm launched to promote the incorporation of personal computer-based technology in the elementary

school classroom and uniquely positioned to penetrate the public education market

• Recruited and trained support team (staff of 12 educators)

• Grew revenues to $2 million in eighteen months

• Business sold to strategic partner

AMERICAN EXPRESS TRS COMPANY, INC. (Global 50 Financial Services Company) 1984 to 1997

Rapidly promoted through a series of increasingly responsible management positions, gaining broad-based, multi-function experience

across marketing, sales, strategic planning, operations and client services.

Vice President & General Manager U.S. Personal Travel Group (New York, NY) ’95 – ‘96

• Senior Operating Officer with full P&L, sales, HR, budgeting, operations, product management and competitive market positioning for

the newly created leisure travel operating division formed through the consolidation of all US-based Consumer Travel Service

operating assets merged to better service and support the growth of the entire leisure travel operating unit

• $1.5 billion revenue, 190 storefront locations, 4 major call centers, 1500 associates; seamlessly integrated bricks and mortar, call

centers and online presence into best-in-class sales and service team and unprecedented results

• Successfully operated within a complex matrix management environment, transcending all core business, operating, financial,

marketing and human resource functions; customer satisfaction ratings at historical highs

Vice President Consumer Travel Division (San Francisco, CA) ’91 – ‘95

• Promoted to larger General Management position and charged with the task of consolidating all of the division’s Travel Service Offices

west of the Mississippi into a new cohesive business unit and operating on a dramatically reduced expense budget; portfolio included

90 storefront locations staffed by 550 regional and field personnel

• Created innovative marketing, advertising, promotional and incentive programs resulting in a 35% increase in sales and a 33% growth

in earnings and overall cost reductions in excess of $3 million; merged three diverse regional operating structures into one cohesive

regional team saving more than $1.5MM in annual operating expenses

Regional Vice President Consumer Travel Division (Chicago, IL) ’90 – ’91

• Recruited to Consumer Travel Division for regional management position, tasked with turnaround responsibilities for a historically poor

performing business division; complete P&L responsibility for 30 locations

• Responsibilities expanded when relocated to San Francisco to integrate the Western, Central and Hawaii regions

• Migrated from service to sales orientation

• Expanded business portfolio from 55 to 70 offices, doubling sales and growing earnings by 800%

Director of Sales & Client Services Travel Management Services (Dallas, TX) ’87 – ’90

• Sales leadership position with responsibility for the entire South Western District sales and account management teams (total staff of

20); charged with developing and implementing an integrated selling strategy required to grow the entire business portfolio

• Segregated revenue generating roles allowing for separate focus on new and organic revenue production

• Grew sales team’s productivity by 100% exceeding all assigned quotas

Corporate Sales Manager Travel Management Services (Houston, TX) ’84 – ’87

• Hired to fill new business-to-business field sales position with demand creation and sales responsibility for the newly created Travel

Management Services Unit (Corporate Card Payment System and Business Travel Management Services) targeting the Fortune 500

• Exceeded assigned sales quotas each year in all product categories; recognized for “Sales Excellence/President’s Club” status as one

of the division’s top producers (three consecutive years)

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