Doug Coss

**** ********* ******

Westlake Village, CA 91361

818-***-****

ace3gm@r.postjobfree.com

SUMMARY

Marketing and sales executive with extensive years of business experience

and career progression through sales and promotion management, to Vice

President of Marketing. Background in sales promotion, marketing, new

business development, social media, advertising, events, new product

launch, Digital Content development; including VOD, strategy and sales,

Consensus building, Affiliate Relations and direct selling. Expertise

includes creative strategy, production, negotiation, client development,

inventory management, strategic planning, operational budgeting,

forecasting and closing. Demonstrated successes in:

Promotional Marketing New Product Launches

Sales Management Leadership & Team Development

Revenue Generation Sales Recruiting, Hiring, Training

PROFESSIONAL EXPERIENCE

Disney ABC-TV Group, Los Angeles, CA 1996-2013

KABC-TV the number one rated television station in the Los Angeles Market

and the highest billing in the United States.

Vice President, Marketing, Sales Promotion & Digital, 2003-2013

Managed all client side marketing and promotional sales efforts while

designing campaigns that ran on affiliate and Disney owned stations

throughout the USA. Directed all functions from ideation, presentation,

fulfillment and renewal while driving market share and motivating a team of

nine full time staff whose responsibilities included the development of

strategic selling, promotional opportunities.

. Built, from the ground up, all aspects of the local sales, marketing

and promotion organization.

. Developed over $1 Billion in broadcast, digital, out of home and new

media revenue.

. Averaged 25% market shares.

. Launched and monetized multiple on-line digital, Video on demand and

social media products / campaigns while building user base.

. Recruited, hired, trained employees and mentored interns.

. Created and implemented process for performance evaluation.

. Consulted affiliate and owned stations in multiple markets.

Director, Sales Promotion, 1996-2003

Pioneered station promotional efforts. Designed marketing initiatives

around station tent pole events and programs. Managed vendor co-op

programs of ten full time staff. Oversaw video production and events that

included network and Disney talent. Coordinated all promotional efforts

between broadcast group and the NBA, NHL, Academy of Motion Picture Arts

and Sciences (AMPAS), Theatre/concert venues, Theme parks, Local government

agencies

. Produced long form video presentations.

. Created ATL and BTL campaigns

. Pioneered concept of vignette style promercials that allowed for

client integration.

. Liaison to Disney Synergy team.

Doug Coss - Page two

KIIS-FM 102.7, Los Angeles CA 1991-1996

Number one billing radio station in the United States - Top 40 Format -

Highly promotional oriented.

New Business Manager/Account Executive

Accountable for the development and growth of an active account list.

Including new client sales and strategic development of existing clients.

Utilized all current Arbitron, Media Audit and Scarborough ratings and

research software. Set new records for revenue generation consistently

during a career of ever increasing responsibility.

. Managed account list of over 90 active accounts. (2 of the stations top

10 accounts).

. Sold Major station event sponsorships including groundbreaking charity

events.

. Managed all promotions that originated out of Western International

Media.

. Supervised and trained Account Executives on New Business Development.

. Maintained a high "average unit rate" for all sales generated

EDUCATION

BA Management - Marketing, Pepperdine University, Malibu, CA

Completed Corporate and Professional Programs in Systems and Software,

Advanced Sales Techniques, Microsoft PowerPoint, Outlook/Word/Excel,

Successful Presentations

Disney/ABC Executive & Human Resources Training

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