LUCILLE HOCHEID

** *** ** ******* ****** ** *** Versailles France

E-mail : ace2yu@r.postjobfree.com

Phone: +33 6 13 50 00 53

EDUCATION

****-****- *.* ** Communication and Public Relation. EFAP College, Paris.

• Majored in Corporate Communication.

2004-2007- High School diploma.

1992-1997 – Schooling in England

PROFESSIONAL EXPERIENCE

2013 UBIFRANCE HONG KONG – The French Trade Commission

The French Agency for International Business Development

Trade Adviser (M-H-S department) - Consumer goods, Fashion, House wares &Design, Cosmetics, Health

Acquire and develop client database for French high-end ready to wear and fine jewellery brands to expand their retail

network and explore new market in Hong Kong. Introduced French corporate profile companies to local buyers for business

partnerships and seek potential distributors

Conducted market report on healthcare system in Hong Kong: OTC & AWC - Interviewing Hong Kong medical community

for a better understanding of the local market and for French SMB to implement their activities.

2012-2013 GOUTEN CONSULTING LTD, HONG KONG

Provides high-end tailor-made consultancy services to luxury goods businesses. Specialized in strategic positioning for

brands looking to invest and develop their businesses in the challenging and rapidly evolving markets of Greater China.

Project Manager

Managed beauty brand and help develop its retail strategy by repositioning the brand accordingly to Hong Kong market.

Providing communication actions and building marketing plan for better visibility and image

Contributed to fashion and cosmetic brands retail development into China market by strengthening the brand’s platform

identity with focus groups programs and identify possible distributors

Participated to a specific commercial project within the client’s retail premises by following day to day partner’s requests

and advise on creative and concept recommendations

2012 MAXMARA, Paris

Max Mara PR office is specialized in strategic information and creation of communication strategies to build up brand

visibility and awareness

Assistant Public Relations Officer

Editing and writing press releases and promoting product lines.

Communicated with editorial offices for special events and enquiries- stores openings and exclusive partnerships

Updated press books within each brand and collection of the group.

Managed the Paris showroom while dealing with journalists.

2011 GOUTEN CONSULTING LTD, HONG KONG

Assistant Project Manager

Contributed to a survey on consumer’s consumption towards leading luxury child brands in China market

Assisted beauty brand retail development and helped building awareness and visibility of the brand with commun ication

actions through PR event

Participated in special retail project for Chinese New Year promotion within the client’s retail premises by contacted

partners. Communication action plan and setting-up timeline proposal

2010-2011 BCIL JAPAN

Marketing and advertising company specializing in Japan. Representation, partnerships, sales, distribution, marketing,

communication and image are expertise of the firm.

Assistant Project Manager

Conducted marketing reports on confectionary brands in Japan market: consumer’s behaviours, target profiles and offer

Research and analysis on western fashion and jewellery brand for development of retail network on Japanese market.

ADDITIONAL

Greatly interested in travelling and working in Asia

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Athletic activities- ballet dance for 6 years and swimming.

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Native French speaker, Fluent English speaker.

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