Hank Li

Alhambra, CA *****

Cell: 626-***-****

Email: ace2jh@r.postjobfree.com

Qualification Summery

Director of product development, self-motivated and detail oriented with experience in project

execution from concept to prototype to finalization, manage project timeline, project budget and

quality control of project team deliverables. Liaison to vendors managing the communication

between vendors and design project team. Manage workloads and workflows of overseas office

with over 40 staffs in product design, packaging design, and engineering team. Conducting

market trend research, and market competition analysis.

Experience

Jada Toys, Inc. Director of Product Development Control, 2013

• Led in product development of Jada’s girls line Cutie Pops doll line, Hello Kitty and Disney

Radio Control lines, managing costing, quality control and development schedule.

• Managed Jada’s boy’s line product development, including RoboCop Action Figure line, and

Radio Control Vehicle line from concept to pre-production, Monitored costing and quality control,

as well as development schedule.

• Monitored Jada’s Asian office with over 40 staffs in workloads and workflows, identified and

overcome project obstacles.

• Created sells sheets and marketing documentations for sales support.

Playhut, Inc. Associate Director of Product Development 1997-2012

• Created and designed new product lines for easy twist play tent products, including product

structure design, print graphic design, work with sample room to create prototype, and work with

production department on in costing control (School Bus, Fire Engine, and Disney Princess

Castle, Thomas the Tank have become iconic and ever-green products that are still selling

today).

• In charge of product development of Mystikatz GoLive interactive doll line with integrated

electronic technology, managing doll styling, quality and costing as well as graphic interface,

animation and game design.

• Managed website development of GoLive2.com on graphics design, user interface design,

character design, game design and game flowchart.

• Created packaging die lines, packaging graphics, and mock-up samples for review and

presentation, managed color approval and quality control for production.

• Set up the standard for design department from design, engineering drawing to turn-over

graphics to production.

• Help set up and manage the China design office to assist the product design, packaging

design and product development in the U.S. office.

• Monitored the China office with workload, workflow and communication in design and

development – In charge of licensed product design and development from initial concept to

prototype to finalization for Disney, Nickelodeon, Mattel, Marvel, HIT, Sesame Workshop,

Hasbro.

• Spearheaded in Playhut owned Property Little Signz in style guide and carton animation

development, working with author and the animation studio in China to create the first animation

pilot.

Volunteer

Employment Unlimited in EDD Pasadena, secretary and executive board member.

Education

University of Arts Berlin, Master degree in Fashion Design.

Guangzhou Institute of Fine Art, Bachelor degree in Textile Design.

Recognitions

First prize of Falke Fashion, a student design contest sponsored by Falke Fashion, Germany.

Winner of Young German Designer Competition for Menswear sponsored by Germany Institute

of Menswear.

Skills

Proficient with Adobe Photoshop, Adobe Illustrator, Microsoft Office Excel, PowerPoint, Words.

Language

English, Chinese (Mandarin, Cantonese), German.

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