Julee Shea 805-***-****

* ** *

ace26n@r.postjobfree.com

PROFESSIONAL EXPERIENCE

*/**** ******* **, */2006-5/2010 FOUNDER VelvetTAG.com Santa Barbara,

CA

Online All-Occasion Gift Registry affiliate marketing model.

Developed concept to live launch online

1/2013 Present CONSULTANT San Luis Obispo,

CA

Advertising, Sales, and Marketing.

Consulting for members of the Women’s Business Center, SBA, and Mission

Community Business Corporation.

7/2011-1/2013 LOCAL SALES MANAGER CHARTER MEDIA San Luis Obispo,

CA

Manage Local TV & Digital Advertising Sales Office for San Luis Obispo County and Santa Maria

markets.

113.6% to 2012 budget, 22% growth over 2011.

Managed 3 departments, administration, sales, creative services and 11 employees, 5 Account

Executives (AE), 2 Account Coordinators (AC),

2 Account Planners (AP), 2 Producers/Videographers.

Launched Digital Ad Network reaching the top 50,000 most visited websites.

• Administered and executed the On Target Model restructure of the Creative Services department to produce

agency quality commercials.

Implemented the new On Target Model restructure of AC’s, AP’s and AE’s.

Reported weekly, monthly, quarterly revenue projections.

In 2012, $0 write-off’s and only two accounts on payment plans.

Weekly One on One meetings with AE’s: planned their week and strategized how to increase

future revenue.

Monthly customer service meetings with top 15 accounts: results from prior month, new industry

and/or client developments and/or needs.

Produced strategic advertising plans for all Auto Dealers to achieve monthly, quarterly and

annual goals.

Developed quarterly revenue plans that included trends and top category spending during

targeted quarter. Plans included sales packages and strategies with research analysis to support

why clients/prospects should buy said package or schedule.

Accompanied AE’s on sales calls weekly for client retention and continued AE development.

Accomplishments

Number One in Central Division for 2012: Removed obstacles and streamlined workflow that gave

AE’s the confidence and time to close more business and increase current client spending.

Increased automotive revenue 36% (2012 over 2011).

Over-achieved Monday Night Football/NFL revenue goals 20% in 2011 and 2012.

5/2010-7/2011 DIRECTOR OF SALES MAPLETON COMMUNICATIONS

Monterey, CA

Managed Sales Department for 5 radio stations.

Developed Sales Training program for new sales employees.

Projected weekly, monthly and yearly sales revenues.

Attended sales calls with AE’s.

Created and implemented an online Virtual Wedding Expo and Contest.

Worked directly with the promotions department to create quarterly promotions generating revenue f

sales department and stations.

Launched new radio station BOB.FM created sales incentives for AE’s and clients.

Hired and trained 4 new sales people.

Produced Sales Packages: seasonal, by station, by category, new client, client incentive

programs, etc.

Created One-Sheets: Media Comparisons, Station Maps / ID’s, and Rate Sheets.

Developed Sales Incentive Programs and Contests.

Accomplishments

Increased revenue 38% in one year by developing a new sales department dedicated to

Monterey and Salinas markets.

Julee Shea 805-***-****

2 of 2

ace26n@r.postjobfree.com

10/2003-6/2006 MARKET MANAGER / GSM CUMULUS BROADCASTING Santa

Barbara, CA

Managed and operated 2 radio stations KRUZ 97.5 and KMGQ 106.3. Promoted 3/2005 from

General Sales Manager (GSM).

Responsible for all aspects of business operations for Cumulus Santa Barbara radio stations

reaching the Tri-County markets. Revenue $2 million, market 212.

Compiled weekly, monthly, quarterly, market reports to Regional VP.

Managed 5 departments; Sales, Business Administration, Radio Stations, Promotions, and

Production.

Oversaw 25 employees plus 10-15 interns at any given time.

Rebranded and launched “The new KRUZ @ 97.5”: assisted in the development of new

format, air talent, marketing, website, etc.

Highly effective problem solving skills through clear communication; what’s expected by

when.

Streamlined every department and improved departmental communication: conducted

weekly Department Head meetings.

Developed and executed $2 million Annual Budget.

Reviewed, summarized and created reports monthly to evaluate progress: Annual budget,

monthly P&L’s, aging, projections, Miller Kaplan.

Developed and implemented station(s) marketing & advertising plan.

Accomplishments as Market Manager

With promotion to General Manager was faced with rebuilding the Santa Barbara market due

to station frequency changes on both stations and a format change on our largest signal station,

a decision made by corporate office.

Increased revenue 22% month after frequency changes and 29% months 6-12 after format

changes.

34% market share for 2 stations out top 12 stations.

Accomplishments as General Sales Manager

Cumulus Club Seminar: exceeded past market record in number of sales and dollars. Sold

over $200,000 that equaled 10% of annual budget.

Exceeded prior years sales by 13% in a flat market.

General Sales Manager of the month in 2004.

3/2000-6/2003 SENIOR ACCOUNT EXECUTIVE COX MEDIA Santa Barbara,

CA

Sold cable television advertising to local and regional clients.

Accomplishments

Sales person of the year 2 years.

First year billed $353,600 from $290,000; third year billed over $726,300.

Sold over $1 million in sales in first 2 years.

In 2002 First Place in sales contest for highest new dollars sold and highest number of

new accounts.

3/1999-2/2000 ACCOUNT EXECUTIVE MCDONALD MEDIA

GROUP - DBA Cumulus Broadcasting Santa

Barbara, CA

Sold advertising to local and regional clients for 3 radio stations.

COMMUNITY INVOLVEMENT

Monterey Peninsula Chamber of Commerce/Past Board Member Forest Theater/Past Board Member

Santa Barbara Chamber of Commerce/Past Board Member Santa Barbara Education Foundation/Past Board

Member

Arts Mentor Program/Past Board Member

AWARDS

2012 Award for 1st in Central Division of

Charter Media for the year 2002 $1 million Career Achievement

Award, Cox Media

2005 Sales Manager of the month out of 357 radio stations 2001 & 2002 Sales Person of the

year, Cox Media

2003 Ambassador of the year, Santa Barbara Chamber of Commerce 2000 Ambassador Award,

Cox Media

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