Narsingh Rao Routh

+91-984*******

+91-996*******

ace0l7@r.postjobfree.com

[pic]

Seeking assignments in Technical Sales & Marketing, Business Development &

Key Account Management in a professional organization, assure

responsibility and strive for collective growth and development, always

keeping organization goals as a priority.

CAREER SYNOPSIS

. An astute professional with 9 years of experience in Sales &

Marketing/Business Development, Channel Management, Supply Chain

Management, Key Account Management, Customer Relationship Management,

Sales Promotion, Peoples Management and General Administration in the

Manufacturing Sector.

. Last assignment is as an SALES MANAGER with TATA STEEL EUROPE

previously known as CORUS, engaged in overseeing complete sales &

Marketing/Business Development activities of steel.

. An excellent planner and strategist with proven abilities in

accelerating growth and the distinction of exploring new markets,

standradising sales operations and generating high levels of customer

loyalty.

. Exceptional analytical, communication and interpersonal skills with

demonstrated abilities in training, team building and driving front

liners in highest echelons of performance levels.

. Business development & technical support for Track Rail for Metro

Rails projects in India for the track rails manufactured at France and

UK.

. Business Development & Account Management for specialty steel for

Aerospace, Defence, Auto & industrial application industries.

. Market intelligence, updating market development news, strategies to

increase customer base and explore the possibilities to penetrate in

the relevant market.

. Key Account Management, Major accounts handling like Larsen & toubro,

Hindustan Aeronautics Limited, Delhi Metro, Chennai Metro, Hyderabad

Metro, Kochi Metro, Tata Projects & Vem Technologies

ORGANISATIONAL EXPERIENCE

1. Dec '10 - Till Date TATA STEEL Ltd

Sales Manager- South Asia

2. Nov'08 - Dec'10 IUP JINDAL Metals & Alloys Ltd Dy

Manager- South India

3. Feb'07 - Nov'08 TATA STEEL Distribution & Processing Ltd Dy Manager

- Chennai

4. May '05 - Feb'07 Bhushan Steel & Strips Ltd

Application/Marketing

Growth Path:

. Dec'10 - Till Date Manager - Marketing, Sales & BDM - South

Asia

. Nov'08 - Dec'10 Dy. Manager - Marketing - South India

. Feb'07 - Nov'08 Dy Manager - Marketing - Chennai

. May'06 - Feb'07 Executive - Marketing - Bangalore

. May'05 - May'06 Graduate Trainee - Quality Engineer

CORE COMPETENCIES

Sales and Marketing/Business Development

- Effectuate pre-planned sales strategies for promoting the products.

- Identify and network with prospective clients, generate business

from the existing accounts and achieve profitability and increased

sales growth.

- Conduct detailed market study to analyze the latest market trends

and track competitor activities and provide valuable inputs for

fine-tuning the selling and the marketing strategies.

- Reviewing and interpreting the competition after in depth analysis

of market information to fine tune the marketing strategies and

escalate business volumes.

Distribution & Channel Management

- Identify and network with financially strong and reliable dealers

and liaison agents, resulting in deeper market penetration and

reach.

- Evaluate performance & monitoring distributor sales and marketing

activities.

- Ensuring cost affective Logistics operations and seamless materials

movement to ascertain sufficient levels at each sales

outlet/Distribution channel.

Key Account Management/CRM

- Understand and coordinate client's needs / enhancements,

customization of the product accordingly to provide solutions in

adherence to delivery schedules.

- Ensure maximum customer satisfaction, by providing pre/post

technical assistance, thereby achieving delivery and quality norms.

- Interacting & developing rapport with all internal/external

constituents of all clients at all levels for maximum client

retention and achievement of sales revenue.

Team Management

- Lead, train and mentor teams, ensuring their career development.

- Coordinate activities for identifying training needs of employees

for upgrading their technical and soft skills.

Administration

- Looking after the whole administrative needs of the marketing

department and reporting to GM-Marketing and ED.

- Ensuring effective receivable management by maintaining stringent

credit control policies.

- Overseeing maintenance of optimum inventory levels and smooth

marketing operations.

ORGANIZATIONAL EXPERIENCE

TATA STEEL

Tata Steel is one of the world's most geographically diversified steel

producers, with operations in 26 countries. In Europe it is the second

largest steel producer. The Regional Market Development organization builds

strong partnerships with existing and new steel customers across the

differentiated product portfolio offered by Tata Steel in Europe around the

world.

Designation : Sales Manager - Business Development and Technical Sales &

Marketing

Duration : Dec'10 to Current

Product Handled : Track Rails for metro rail projects, Alloy Plates,

special profiles like track shoes used for under carriage systems, quenched

& tempered plates, High strength low alloy strips, Specialty bars for

Aerospace applications, Nickel plated strips, Boiler quality plates, crane

rails and structural steels.

Responsibilities:

V Tracking for the new tenders issued by various metro projects in India

V Preparation of tenders & technical documents of Rails in accordance to

Indian Railway standards.

V Coordination and close interactions with the Design, Site Engineers,

Quality, and the Client

V Coordination with the plant technical team for the documentation and

quality assurance documents as per IRS T 12 2009.

V Maintaining good relationship with all the officials at all levels of the

client's organization.

V Dealing with quality issues, attending & solving quality issue problems

raised by customers.

V Providing technical support to the customers, supply chain management &

logistics support.

V Key account management of Larsen & Toubro, Chennai metro rail project,

Hyderabad metro rail project, Delhi Metro rail project, Kochi Metro rail

project, Caterpillar, Hindustan aeronautics Limited, VEM technologies,

Wipro and other major OEMS.

V Operating online e procurement portals for participating in tenders

ACHIEVEMENTS

First ever breakthrough in the Indian metro rail projects business by

getting the technical approval for supply of Head Hardened Track rails from

TATA STEEL France rail SA for Chennai metro & Hyderabad metro rail projects

as per IRS T 12 2009 standard working very closely with customer to get the

vendor approval from Chennai Metro Rail limited & Research, Design &

Standards Organization.

ON JOB TRAINING:

Visited TATA STEEL UK and TATA STEEL France Rail mill for technical

training at the factory and at tracks for inspection & track maintenance.

IUP JINDAL METALS & ALLOYS LTD

A joint venture of Jindal Saw & IUP Arcelor, is a leading manufacturer of

High Quality Precision Stainless Steel strips and soft Magnetic Nickel

Alloys. This company is a part of Rs. 20,000 Crores O.P.Jindal Group of

Companies

Designation : Dy Manager - Marketing & Application Engineer

Duration : Nov'08 to Dec'10.

Product Handled : Stainless steel, alloy steel & Nickel alloys

Responsibilities:

V Achieved break-through in marketing and booking of orders for Nickel

Alloy Strips,

V Distinction of booking, first order for supply of Nickel Alloy Strips in

the New Venture.

V Distinction of bagging the single biggest order in a month for 50MT from

an OEM Customer.

V Distinction of the region with the least outstanding at the end of the

financial year.

V Played a pivotal role in adding key customers like IGP Engineers (Biggest

Industrial Gasket manufacturers in India), Auto Ancillaries & export

business.

V An excellent planner and strategist with proven abilities in accelerating

growth and the distinction of exploring new markets, standardizing sales

operations and generating high levels of customer loyalty.

ACHIEVEMENTS

Developed new customer from France for export of stainless steel strips.

TATA STEEL DISTRIBUTION & PROCESSING LTD

TSPDL has been partnering with Tata Steel in delivering the best product

and service quality to reputed OEMs in India, such as Tata Motors, TVS,

Ashok Leyland, Toyota, Ford, Hyundai, Honda, Maruti, Whirlpool, LG,

Samsung, and Bajaj. TSPDL provides uninterrupted just-in-time supplies of

right quality steel of desired sizes which creates significant reduction in

the supply-chain costs, inventory holding and pre-production processing

costs at the customers' end.

Designation : Dy Manager - Marketing & Application Engineer

Duration : Feb'07 to Nov'08.

Product Handled : CRCA, HR, HRPO, GA and Structural steel of various

grades of Steel.

Responsibilities:

V Increased Sales volume with the existing customers.

V Visiting the costumers and survey of market.

V Planning & Procuring raw material from Various Mills.

V Costing and Analysis of Market Fluctuations.

V Dispatching the Material as per the schedule.

V Planning for the Slitting and Shearing.

V Maintaining customer satisfaction and better relationship.

V Following up the payments and collection.

V Dealing with quality issues and new product developments.

V Independent Handling & Decision-Making Powers of the department.

CUSTOMERS HANDLED : Ashok Leyland Vendors, Ford Vendors & Tafe Vendors &

Wabco - TVS Groups Vendors & Fabrication units

BHUSHAN STEEL & STRIPS LIMITED

Bhushan Steel & Strips Limited, is an ISO/TS 16949-2002,QS 9000 certified

and a company of Rs. 4000 crores As one of the prime movers of the

Technological Revolution in the Indian Cold Rolled Steel Industry, BSSL

has emerged as the country's largest and the only CR steel plant with an

independent line for manufacturing Cold Rolled coils and sheets -up to a

width of 1700 mm, as well as Galvanized Steel Coils & Sheets up to width

of 1220mm.

Duration : May'05 - Feb '07.

Designation : Application Engineer & Marketing Executive

Responsibilities:

V Coordinating planning & production activities

V Dispatching according to customer specification

V Guarantee the material availability for dispatch

V Coordinating with marketing for planning related activities.

V Coordinating with clients for raw material selection according to their

application & requirement

V Implementing ISO 9001:2000.

V Quality control as per the ASTM standards

V Issuing Test Certificate & specification of steel

V Using SAP as a end user for feeding sales order and checking the status

of material.

ACADEMIC CREDENTIALS

2010 PGDM from LIBA in International Bussiness Management

2005 B.E in Mechanical Engineering from from Anna University

2002 Diploma in Mechanical Engineering with Distinction from Andhra

University

ACHIEVEMENTS

. Won Gold Medal in Diploma for College Topper

PERSONAL DETAILS

. Date of Birth : 16th September 1982

. Address : F-2, Rohan Villa Apts,

Nathamuni Street, Naduvankari

Anna Nagar

Chennai - 600095

Tamil Nadu

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