John M. Mulvenna

**** ******* ******, ********, ** 18504 – 570-***-**** – acdzhw@r.postjobfree.com

Sales Leader and Regional Account Manager

Dynamic, results focused, influential sales leader with a proven ability to develop profitable growth and

build and retain effective customer relationships. Driven to execute national and account specific programs

designed to achieve profitable sales volume, optimal distribution and competitive retail pricing .

Expertise: B2B / B2C Market Expert Market Penetration and Business Development Distribution

National Account Management Forecasting Market Analysis Account Retention Broker

Management Best-in-Class Customer Service Team Development

Professional Experience

Starbucks Coffee Company- Channel Business Development Branded Solutions: Scranton, PA: 2003-2012

Foodservice and Licensed Store Divisions merged in 2011 to form the Channel Business Development Branded

Solutions Division.

Regional Operations Specialist Territory Manager 2011-2012

Provided world class customer service support for national and regional accounts. Delivered on sales

forecasts and budgets, developed leads, training and marketing support to over 100 Starbucks Foodservice

locations. Developed and mentored sales associates.

- Increased business by 22% ($330K)

- Account retention of 98%

- Presented and secured new Licensed Store Leads with potential revenue generation of $1M

per location.

- Managed GCS/ Ecolab service relationships in Northeast and Mid-Atlantic Regions

- Member of National project team tasked with capturing the Tazo Tea and Fontana syrup

portfolio for Sodexo Jazzman’s Café.

Territory Manager Account Service Manager 2003 - 2011

P&L Responsibility; revenue and operating Income for 2 growth territories within PA; developed hybrid

role of consolidating territory manager service management of analysis, forecasting, budgeting, training

and distributor compliance. Consistent leader in New Product and Seasonal Product placements;

- Grew business by $1M averaging $125K per year in market share growth

- Developed and executed strategy for market penetration of Pennsylvania Gaming Control

Board; plan to target 600K in new revenue and income at 12 certified locations.

- Implemented new Starbucks Frappuccino program placing 85% of new targeted accounts.

- Cultivated distributor business relationships with Sysco Central PA, increasing sales volume by

$1M. Drove national sales ranking up 30 positions from 51 to 21 in one year.

- Unit, District, Regional and Headquarter Account Responsibilities

- Sodexo, Aramark, Compass Groups, Regional Multi-Unit Accounts

John M. Mulvenna

1154 Amherst Street, Scranton, Pa 18504 – 570-***-**** – acdzhw@r.postjobfree.com

Seattle Coffee Company- Seattle’s Best Coffee Foodservice Division: Scranton, PA: 2000-2003

Starbucks Coffee Company purchased Seattle Coffee Company in 2003, merged both Foodservice Division

East Coast Direct Sales Representative: 2001- 2003

Delivered regional and national sales growth and profitability through market analysis, market penetration,

influential customer service and team development in non-traditional market areas and segments for Seattle’s

Best Coffee and Torrefazione. Increased brand recognition to Mid-Atlantic and Southeast Regions.

- Increased business by $700K

- Grew targeted Penn State University account from $250K to $500K

- Secured Cornell University Bid with annual sales of $250K

- National Account Responsibilities

Sales Associate, New York Wholesale Office: 2000- 2001

Drove account penetration and retention in New York City market place. Developed a Strategic

partnership concept and launch for Sodexo Jazzman’s Coffee

- Increased visibility of Seattle’s Best Coffee program to NYC markets

General Mills Foodservice Division: Scranton, PA: 1990-1999

$14.8 billion Company with a brand portfolio that includes more than 100 leading U.S. brands and numerous category

leaders around the world.

Territory Manager

Presentation and implementation of General Mills Marketing programs to Foodservice Distributors and

Operator segments. Achieved award for best sales increase in Cereal Category

Piloted implementation of new General Mills Distributor Growth Program; ground breaking industry

departure to incent distributor growth and increase GM profitability. Participated in Distributor Trade Shows,

award for “Best at Food Show”.

- Planned, Designed, and Implemented Sodexo Bakers Junction manual; provided consistent

recipe application process for use of GM products in Sodexo units nation-wide.

- Developed Operator Bid process and compliance at Distributor level that corrected distributor

pay-outs

- Developed and Implemented Distributor Sales Representative Sales Promotions

- Brokered Commodity futures with the distributor to lock in at the best possible price

EDUCATION:

BS Business State University of New York- College at Buffalo Buffalo, NY

Certified as a Starbucks Coffee Master

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