James (Jim) Demary

413-***-****

acdz2h@r.postjobfree.com

*** ****** ******

Granby, MA 01033

Professional Summary

Strategic and tactical new business development, marketing and sales skills backed by a broad range of

experiences in materials, energy, and life sciences. Career history of guiding organizations in various

sectors to discover and optimize economic opportunities. Employs a disciplined and strategic business

approach to operational and project management focus on making significant contributions to the

achievement of challenging organizational growth goals. Utilizes expertise in building and maintaining

productive relationships to bring together parties to embrace and address new opportunities.

INSTITUTIONAL

MANAGING DIRECTOR 2010-Present

THE INSTITUTE FOR MASSACHUSETTS BIOFUELS RESEARCH / UNIVERSITY OF MASSACHUSETTS,

Amherst, MA

Business leader for the UMass Amherst biofuels research institute which in less than three years is

awarded over $8,000,000 in research funding from federal, state, and industry sponsors. Primary

responsibilities are to support research objectives via marketing, communications, industry relations,

and as federal and institutional liaison.

Works closely with TIMBR-affiliated faculty largely from the Colleges of Engineering and

Natural Science, to facilitate multi-year, interdisciplinary research agreements funded at $1M+.

Explores and develops relationships with industry, from start-ups to sector majors.

Identifies and analyzes solicitations and industry sponsored research opportunities to

determine suitability for TIMBR investigators.

Breaks down solicitations to identify key content requirements, necessary documentation,

potential participants, stakeholders, and sponsor and OGCA requirements / deadlines.

Provides faculty and staff with timely, effective and coordinated research project

administration.

Develops marketing programs positioning the institute as a unique resource to pursue

advanced liquid transportation biofuels and bio-chemical research with one-stop expertise in

feedstock development, biological and chemical conversion, and life cycle analysis.

Pro-actively reaches out to potential industry partners articulating the advantages of

university-based research, aligning industry research objectives with institute-affiliated

investigator expertise.

Provides business and administrative management support handling interactions between

faculty researchers, sponsors, and university administration.

Provides professional staff leadership, business and tactical advice for the institute.

Administers institute business development, marketing, public relations, administrative and

sponsor reporting functions.

Develops outreach programs for TIMBR's research activities.

Establishes partnerships with other research focused offices on campus – including Research

Development, Commercial Ventures and Intellectual Property, and the Innovation Institute.

James E. Demary, Page 2

Coordinates technology transfer matters with internal and external resources including

intellectual property agreements, invention disclosures submissions and freedom to operate

analyses.

Fosters relationships with federal and state government, industry, and technology

communities.

Is the liaison between TIMBR management and its industry advisory board.

Designs and executes proposal development plans with special attention to unique or

particularly challenging external and internal requirements.

Facilitates award set up with PIs, subcontractors, and university administration.

Generates and analyzes financial reporting for PIs to ensure that spending activity is consistent

with the scope of the research and is compliant with all university, sponsor and Federal rules

and regulations.

Coordinates sponsor technical periodic reporting.

COMMERCIAL

MANUFACTURING SECTOR

DIRECTOR, MARKETING AND SALES 2004-2010

BAYER MATERIAL SCIENCE LLC & DEERFIELD URETHANE, INC., South Deerfield, MA

As the global commercial lead for Bayer’s U.S. TPU film conversion business, developed and executed

product and market strategies to attract and retain clients in the medical, automotive, sports &

recreation, textiles, construction, security, and packaging sectors. Engaged in negotiations with

material suppliers, set product development priorities, managed direct and indirect channels to

market and customer service. Developed and executed marketing plans and forecasts and

collaborated with development and production units to prioritize opportunities . Identified market

requirements by working closely with existing and prospective fabricator / converter customers, trade

exhibition participation, industry association contacts, and through primary market research.

Gathered and analyzed market and competitive information to identify new space resulting from

market demand or competitor weaknesses for Thermoplastic Polyurethane (TPU) film and sheet as

well as for other Thermoplastic Elastomers.

DIRECTOR OF MARKETING COMMUNICATIONS 1996-2004

INTELICOAT TECHNOLOGIES / REXAM IMAGE PRODUCTS, South Hadley, MA

Lead global brand and product marketing programs in support of business expansion initiatives and

sales activities. Analyzed and responded to opportunities working with key market sector prospects

and customers, channel to market, contracted market research firms, trade publication editors and

representative industry associations to develop brand and new product awareness programs.

Supported product managers in the development and introduction of new products to existing

markets and the positioning of existing products to new markets. Worked closely with direct sales

reps, dealers, distributors and end-users to identify market and channel needs to improve the

company’s branded line position against OEM and private label brands. Successfully introduces scores

of new products into key sectors including in-plant printing, fine art reproduction, packaging design,

and point-of-purchase advertising.

James E. Demary, Page 3

SERVICE SECTOR

DIRECTOR OF MARKETING COMMUNICATIONS 1990-1996

UNICARE HEALTH INSURANCE COMPANY & MASSMUTUAL GROUP LIFE & HEALTH, Springfield, MA

Directed and managed marketing programs and initiates to introduce and position unique and

specialized network-based managed health care plans customized to control employer health care

costs while maintain employee satisfaction with plan benefits. Generated product push support

programs for the sales organization to introduce and build credibility for products among the broker

and consultant “gatekeeper” community who control access to the mid-sized employer domestic

market. Introduced “back channel” direct to employer management programs to create product pull

and generate new sales opportunities.

DIRECTOR OF MARKETING SERVICES 1982-1990

MASSMUTUAL LIFE INSURANCE COMPANY, Springfield, MA

Developed and produced fully integrated end-user focused marketing programs for life, disability,

investment, and health products. Generated new and enhanced product marketing program to

prepare the sales channel to introduce complex products for personal and business applications for

high-profile market sectors to compete against strongly positioned competitors. Developed

geographically focused awareness and product pull marketing programs to introduce sales force and

products into targeted, upper income demographic segments via affiliation marketing strategies

involving highly favored non-profit organizations such as colleges, symphonies and societies.

ACCOUNT SUPERVISOR 1979-1982

BELCHER ASSOCIATES, Springfield, MA

Defined and developed client marketing plans, developed budgets, and executed integrated, multi-media

plans to achieve business awareness and development objectives.

EDUCATION

BRIGHAM YOUNG UNIVERSITY, Provo, Utah, B.A., Communications

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